Vendor Privacy Program Certification

For Consumers:

Dispute Resolution Process for Vendor Privacy Program


Welcome to the BBB National Programs consumer privacy complaint system for the Vendor Privacy Program (VPP). We are an independent dispute resolution mechanism operated by BBB National Programs, a non-profit organization based in the United States. We help individual consumers resolve privacy complaints and inquiries with organizations that participate in our Vendor Privacy Program.



If you have a privacy complaint about a participating business, you may submit it to our program. Our process is free of charge for individual consumers.

How does it work?

We will review all eligible complaints and help you and the participating business reach a resolution as described in our program’s  Procedure Rules. A participating business must comply with BBB National Programs’ final determination of any dispute. However, our process is non-binding on the consumer, which means that using our dispute resolution process will not affect your legal rights as an individual. 



Is your privacy complaint or inquiry eligible?


1. Eligible individual

Your complaint concerns personal data about you (or your child under 13 years old). 


2. Participating business

Your personal data was processed by an organization that participates in BBB National Programs’ Vendor Privacy Program. 


3. Contact the business first 

Before filing a complaint or inquiry with our program, you must have made a prior attempt to reach out to the participating business via the contact information listed on its privacy policy.