BBB National Programs’ privacy program certifications are thorough, internationally recognized, and maintain a component of continued oversight once certification is attained. The substantive requirements of the standard
not only meet the requirements put forward by the APEC economies who first built the system, but also align well with other privacy standards around the world, including U.S. state laws and even the GDPR. Many of
the key CBPR principles require a business to have systems designed to prevent harm to individuals from wrongful collection and misuse of information. Therefore, privacy protections need to be in place to meet local laws, regulations, and
enforcement mechanisms. Certification is evidence that you demonstrated to BBB National Programs, an independent third party how you achieved compliance under these frameworks and more broadly, is evidence
of your overall commitment to consumer privacy.
Once your organization is fully certified by BBB National Programs, you will appear on the APEC
CBPR Compliance Directory (or
PRP Compliance Directory) for certified organizations.
In addition, you will receive a customized Findings Report, which maps your demonstrated policies and practices against the Program Requirements of the relevant certification. This confidential report can even be shared with your business partners as a mechanism of demonstrating more granular information about how you achieved certification.
BBB National Programs will also issue your organization a unique seal to place on your public-facing website. This seal will provide your customers with a link to engage with our robust dispute resolution process.