PredictableIncreased predictability in the length of time complex cases take from start to finish.
StreamlinedReduced conflict in seeking extensions and in scheduling meetings.
TransparentGreater insight into NAD’s perspective on evidence and arguments before a record is closed.
NAD Complex Track is designed for challenges that require complex claim substantiation, which may include:
- Cases involving multiple expert reports explaining and/or rebutting the evidence submitted
- Cases where the evidence will include consumer perception surveys or other studies or surveys that can require additional time to complete
- Cases involving challenges to numerous claims made for a variety of products
Initiating a Complex Track Challenge
Parties meet jointly with NAD to map out the timeline necessary to compile evidence in support of a claim or rebut that evidence and jointly discuss the timing of the submissions and the meetings.
Second and Final Case Meetings (Ex Parte)NAD meets separately with each party to review evidence submitted and provide feedback before their final submission.
Advertiser states whether it will comply with NAD’s recommendation or appeal all or part of the decision to the National Advertising Review Board (NARB). NAD provides parties with a copy of the final case decision and makes it available to the public through press announcements and publication of the decision in the BBB National Programs Case Reports.