National Advertising Review Board (NARB)

National Advertising Review Board (NARB) Compliance

At the request of NAD, the challenger, or a third party, or at its own initiative, NARB may request the advertiser provide an update on the status of the modifications it has made to its advertising within 10 business days.  If the NARB determines that the advertiser has made a bona fide good faith effort to comply with the Panel Decision and no additional changes are not necessary, it will close the inquiry pursuant to Section 4.1(B)(1).  If the NARB determines that the advertiser has made a bona fide good faith effort to comply with the Panel Decision and additional changes are necessary, the advertiser will have 5 business days to indicate whether it will make the modifications requested.   If the advertiser agrees to make the additional modifications, NARB will close the inquiry pursuant to Section 4.1(B)(3)(a).  If the advertiser does not agree to make any additional modifications (or NARB determines no bona fide good faith effort has been made in the first place), NARB will refer the matter to the appropriate government agency pursuant to Sections 4.1(B)(2) and 4.1(B)(3)(b), respectively. (A press release will also be issued.)