National Advertising Review Board (NARB)

National Advertising Review Board (NARB) Staff

Kenneth A. Plevan


Mr. Plevan retired from Skadden, Arps, Slate, Meagher & Flom LLP on February 28, 2019 after 44 years in that firm’s New York Office.  He is the author of numerous publications on advertising and trademark law, including Advertising Compliance Handbook (PLI Second Ed. 1991), Recent Trends in the Use of Surveys In Advertising and Consumer Deception Disputes, Chicago-Kent Journal of Intellectual Property, Vol. 15 No. 1 (Fall 2015), and The Second Circuit and the Development of Intellectual Property Law: The First 125 Years, Fordham Law Review, Vol. 85 No. 1 (Oct. 2016)

After graduating from Harvard Law School, Mr. Plevan began his legal career as a law clerk to the Honorable John F. Dooling, Jr., Eastern District of New York. He then served for four years in the United States Air Force as a Legal Officer.  He is a Fellow of the American College of Trial Lawyers, and for ten years taught advertising and trademark law as an Adjunct Professor at Fordham Law School.


Annie M. Ugurlayan

Deputy Director

Annie became Deputy Director at the NARB in 2019. As Deputy Director, Annie oversees administrative matters including scheduling of appeals and issues relating to panel members. She also works with the NARB Chair on compliance matters. Annie is also an Assistant Director at NAD.
Prior to NAD and NARB, Annie was an associate at O’Hare Parnagian LLP where she focused on real estate transactions and general litigation. She is also a published author and is actively involved in various bar associations, including Vice-Chair of the Advertising Disputes and Litigation Committee of the ABA’s Section of Antitrust Law. Annie is the Treasurer of the New York Women’s Bar Association Foundation and is a Fellow of the American Bar Foundation. Annie is fluent in French and Armenian and proficient in Romanian. She is a graduate of Hamilton College (B.A., magna cum laude) and the Maurice A. Deane School of Law at Hofstra University.


Saveeta Dhanai

NARB & Online Archive Manager

Saveeta Dhanai joined the Advertising Self-Regulatory Council in 2016. As part of the BBB NP’s Stakeholder Engagement team, she manages the Online Archive, working closely with subscribers, maintaining the database and overseeing subscription services. Saveeta also facilitates the appellate process of the National Advertising Review Board as the NARB Coordinator. She is currently pursuing a degree in Business Management at CUNY Baruch College.