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BBB National Programs in the News
After Chevron: What To Expect In Consumer Protection At FTC
Law360 (Paywall)
Mary Engle, executive vice president of policy at BBB National Programs outlines the impact of the U.S. Supreme Court overturning a decades-old precedent, known as Chevron deference, on rulemaking and litigation across practice areas.
In Online Advertising Arena, Artificial Intelligence Aids And Abets Fake Reviews, False Claims
HBW Insight
AI has a place in the FTC's proposed rule to ban fake consumer reviews and testimonials in online advertising in the US for a reason, one that Mary Engle, executive vice president of policy at BBB National Programs acknowledges.
It's Not Easy Being Green: Preparing for the FTC's Updated Green Guides
AdWeek
Laura Brett, vice president of the National Advertising Division outlines the importance of clear and truthful green advertising, how companies can help build consumer trust in green claims, and the 2024 release of the updated Green Guides.
Regulators Have Their Eye On The Dark Art Of Dark Patterns
AdExchanger
Mary Engle, executive vice president of policy at BBB National Programs discusses the trend of state privacy laws calling out dark patterns as an unlawful data privacy practice.
50 Years of Advancing Responsible Child-Directed Marketing & Privacy
For the last 50 years, companies marketing to children have held each other to a higher standard. In 1974, the Children’s Advertising Review Unit (CARU) was established as the U.S. mechanism of independent self-regulation for protecting children under age 13 from deceptive or inappropriate advertising.
Latest Announcements
BBB National Programs Announces 99 Distinguished Panel Pool Members for 2025 National Advertising Review Board; 13 New Members Join 86 Returnees
McLean, VA – January 7, 2025 – BBB National Programs announced the 99 panel pool members of its 2025 National Advertising Review Board, the appellate body for the U.S. advertising industry’s system of self-regulation. The announcement was made by Eric D. Reicin, President and CEO, BBB National...
BBB National Programs Board of Directors Elects New Board Vice Chair and Re-Elects Five Board Members
McLean, VA – December 16, 2024 – The Board of Directors of BBB National Programs today announced the election of a new Board Vice Chair and the reelection of five board members for the 2024–2027 term. BBB National Programs is the home of industry self-regulation in the U.S.
BBB National Programs Appoints Leadership for National Partners and Business Development, and its Center for Industry Self-Regulation
McLean, VA – December 11, 2024 – Eric D. Reicin, CEO of BBB National Programs today announced two leadership appointments to further strengthen its industry self-regulation initiatives. Howard Smith as Executive Director of BBB National Programs’ Center for Industry Self-Regulation (CISR) and Vice President,...
John Templeton Foundation Grant Awarded to Center for Industry Self-Regulation to Develop Industry Self-Regulation Curriculum for Law, Business & Public Policy Schools
McLean, VA – September 10, 2024 - BBB National Programs’ Center for Industry Self-Regulation today announced that it will develop a curriculum on industry self-regulation for law, business, and public policy school programs, filling a significant gap in current higher...
Latest Decisions
National Advertising Division Recommends Revolve Group Modify Social Media Posts to Clearly Disclose Material Connection to Influencers
New York, NY – January 29, 2025 – The National Advertising Division recommended Revolve modify influencer posts to clearly and conspicuously disclose the material connections between Revolve and influencers in its product gifting program.
National Advertising Division Recommends Bullfrog Modify or Discontinue Certain Comparative Superiority Claims for its Bullfrog Spas
New York, NY – January 29, 2025 – The National Advertising Division recommended that Bullfrog discontinue certain claims promoting the personalization, power, energy efficiency, and durability of its Bullfrog spas as compared to “conventional” hot tubs.
Direct Selling Self-Regulatory Council Refers Ardyss Earnings and Product Performance Claims to the FTC and Nevada Attorney General’s Office
McLean, VA – January 28, 2025 – The Direct Selling Self-Regulatory Council (DSSRC) referred ArdyssLife to the Federal Trade Commission (FTC) and the Nevada Attorney General’s Office for possible enforcement action after Ardyss failed to confirm intent to comply with DSSRC recommendations to discontinue...
National Advertising Division Recommends Olly Discontinue or Modify Certain Claims for its Kids Chillax Product; Olly to Appeal
New York, NY – January 27, 2025 – BBB National Programs’ National Advertising Division recommended that Olly discontinue or modify certain claims concerning its Kids Chillax dietary supplement’s ability to support calm and relaxed moods in children, as well as claims for Olly’s previous formulation of its Kids...
For the full text of National Advertising Division, National Advertising Review Board, and Children’s Advertising Review Unit decisions, subscribe to the Online Archive. Other case decisions are available publicly: Direct Selling Self-Regulatory Council and Digital Advertising Accountability Program. For members of the press, the full text of any BBB National Programs decision is available by emailing the request to press@bbbnp.org.
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