With widespread recognition that the COVID-19 pandemic has elevated children’s risk online, BBB National Programs’ Vice President Dona Fraser, who leads the non-profit organization’s Children’s Advertising Review Unit (CARU), today issued the following statement in support of a call by a bipartisan group of U.S. Senators that the Federal Trade Commission (FTC) conduct an inquiry into the state of children’s privacy in digital advertising and educational technology:
The National Advertising Division of the Council of Better Business Bureaus has recommended that Verizon Services Corp. modify or discontinue certain broadcast advertising claims for the company’s push-to-talk service.
Tiny Piece, which operates the website 6677g.com and the mobile application Baby Pet Vet Doctor, has changed the way the app is presented in the app store and removed the children’s area from its website,” following an inquiry by the Children’s Advertising Review Unit.
Television advertising for the film “Pirates of the Caribbean: On Stranger Tides” (“Pirates”) came to CARU’s attention through its routine monitoring practices.
Depending on the ages of your children, they may be spending anywhere from two (2) to seven and a half (71/2) hours a day on the Internet. Whether they are young children playing simple games, or older ones doing research for school, socializing through email or social networking sites, or playing more sophisticated games online, most children are on the Internet at least some time every day.
The Children’s Advertising Review Unit has recommended that shoemaker Skechers USA modify animated broadcast advertising for the company’s “Air-Mazing” shoes to address compliance with CARU’s guidelines.
Skechers, maker of Skech-Air shoes, said it would discontinue a broadcast spot that raised the concern of the Children’s Advertising Review Unit (CARU) over the depiction of activities that might be unsafe for children.
Two industry self-regulatory units of the Council of Better Business Bureaus today referred the mobile app developer HyperBeard to the Federal Trade Commission (FTC) for failure to participate in a self-regulatory review process looking into data privacy practices related to children and advertising.
Hundreds of free smart phone and tablet apps offer children the opportunity to correspond, Facetime or otherwise interact with Santa Claus. And some of those apps may pose a privacy risk to young users, according to the Children’s Advertising Review Unit.
The Children’s Advertising Review Unit has recommended that Playmates Toys, Inc., discontinue television advertising for Teenage Mutant Ninja Turtles Action Accessories that features potentially dangerous stunts performed by children.
The Children’s Advertising Review Unit has recommended that Ontel Products discontinue broadcast advertising for the company’s “Dream Tents,” to avoid stating that the product helps alleviate childhood fears of the dark and encourages more restful sleep. The company has done so.
Living Essentials, LLC, the maker of the beverage “5-Hour Energy,” has stated in writing that the placement of advertising for the product – during children’s programming on Hulu.com – was inadvertent.
While hyperbole and puffery are OK in advertising aimed at adults, children cannot understand the distinction, says the Children’s Advertising Review Unit (CARU).
Art for Kids, LLC, operator of the website ArtforKidsHub.com, has modified its website and advertising practices to better protect children’s privacy, following an inquiry by the Children’s Advertising Review Unit.
The “EvanTube” YouTube Channels – EvanTubeHD, EvanTubeRAW and EvanTubeGaming – will include, going forward, an audio disclosure before each new sponsored video to assure that child viewers understand that the content they are about to see is advertising.
DirecTV which owns and operates DirecTV Cinema, a pay-per-view streaming movie service, said it will create a new movie preview channel that will feature only movies and other content appropriate for children, following an inquiry by the Children’s Advertising Review Unit.
The Children’s Advertising Review Unit (CARU) of the Council of Better Business Bureaus, Inc., has recommended that Crayola, LLC., a Hallmark Company, modify the disclosure in television advertising for Crayola’s “Color Explosion Glow Board” to assure children understand batteries are not included with the toy.
The Children’s Advertising Review Unit has recommended that Outfit7 Ltd. modify its “My Talking Tom” app to better disclose advertising content, prevent inappropriate ads from displaying.