The Children's Advertising Review Unit (CARU)



BBB National Programs’ Children’s Advertising Review Unit Urges FTC to “Follow Up Now” on U.S. Senators’ Call for Inquiry into the State of Children’s Privacy

With widespread recognition that the COVID-19 pandemic has elevated children’s risk online, BBB National Programs’ Vice President Dona Fraser, who leads the non-profit organization’s Children’s Advertising Review Unit (CARU), today issued the following statement in support of a call by a bipartisan group of U.S. Senators that the Federal Trade Commission (FTC) conduct an inquiry into the state of children’s privacy in digital advertising and educational technology: 

Verizon, Sprint Participate in NAD Forum

The National Advertising Division of the Council of Better Business Bureaus has recommended that Verizon Services Corp. modify or discontinue certain broadcast advertising claims for the company’s push-to-talk service.

The Walt Disney Company

Television advertising for the film “Pirates of the Caribbean: On Stranger Tides” (“Pirates”) came to CARU’s attention through its routine monitoring practices.  

SOS — Safety on Screen: Keeping Your Children Safe on the Internet

Depending on the ages of your children, they may be spending anywhere from two (2) to seven and a half (71/2) hours a day on the Internet. Whether they are young children playing simple games, or older ones doing research for school, socializing through email or social networking sites, or playing more sophisticated games online, most children are on the Internet at least some time every day.

Crayola Participates In CARU Forum

The Children’s Advertising Review Unit (CARU) of the Council of Better Business Bureaus, Inc., has recommended that Crayola, LLC., a Hallmark Company, modify the disclosure in television advertising for Crayola’s “Color Explosion Glow Board” to assure children understand batteries are not included with the toy.