08/12/2020 - CARU Recommends MilkPEP Modify Child-Directed Advertisement to Meet Safety Guidelines for Children Under 12The Children’s Advertising Review Unit (CARU), a division of BBB National Programs, determined that a television advertisement to promote America’s Milk Companies produced by the National Fluid Milk Processor Promotion Board (MilkPep) did not comply with CARU’s safety guidelines. As a result, CARU recommended that MilkPEP discontinue the ad, which appeared during children’s programming, or modify it to include proper representation of safety gear.
05/13/2020 - BBB National Programs’ Children’s Advertising Review Unit Urges FTC to “Follow Up Now” on U.S. Senators’ Call for Inquiry into the State of Children’s PrivacyWith widespread recognition that the COVID-19 pandemic has elevated children’s risk online, BBB National Programs’ Vice President Dona Fraser, who leads the non-profit organization’s Children’s Advertising Review Unit (CARU), today issued the following statement in support of a call by a bipartisan group of U.S. Senators that the Federal Trade Commission (FTC) conduct an inquiry into the state of children’s privacy in digital advertising and educational technology:
01/06/2020 - CARU Submits Comments on the FTC COPPA Rule Review
The Federal Trade Commission (“FTC” or “Commission”) recently requested public comment on its implementation of the Children's Online Privacy Protection Act (“COPPA”), through the Children's Online Privacy Protection Rule (“COPPA Rule” or “the Rule”).
01/06/2020 - CARU Director, Dona J. Fraser to Speak at The Future of the COPPA Rule: An FTC WorkshopThe Federal Trade Commission recently announced its agenda for its upcoming workshop: The Future of the Children's Online Privacy Protection Act (COPPA). The Children's Advertising Review Unit (CARU) was thrilled that its director, Dona J. Fraser was invited to speak on a panel about such an important topic. CARU is not only a safe harbor provider under COPPA but it was the first program to be deemed with the honor.
01/06/2020 - Shining a Light on Dark Patterns: Tips for How to Avoid Misleading Web and App Design Processes that Cause Consumer Confusion
As the internet has evolved, website designers and mobile app developers have learned to take user experience very seriously. Thanks to these improvements in design, unattractive pages full of flashing “click me” banners with neon text are a thing of the past. However, not all design innovation is beneficial for end users. A phenomenon known as “dark patterns”—user interface designs meant to manipulate users into performing certain actions—is becoming more common.
CARU Recommends MilkPEP Modify Child-Directed Advertisement to Meet Safety Guidelines for Children Under 12
BBB National Programs’ Dona Fraser Reacts to App Developer HyperBeard, Inc.’s Settlement with FTC Regarding Allegations It Illegally Collected Kids’ Data without Parental Consent
Arlington, VA, June 5, 2020 – Dona Fraser, Vice President of BBB National Programs’ Children’s Advertising Review Unit (CARU) today issued the following statement: