Children's Food & Beverage Advertising Initiative (CFBAI)
CFBAI: A BBB National Program (April 2019)
Children’s Food & Beverage Advertising Initiative (March 2017)
Statements and Press Releases
Keurig Dr Pepper Joins CFBAI (Nov. 2019)
CFBAI Statement on the Rudd Center for Food Policy and Obesity (Revised January 2018)
CFBAI Statement on Snack FACTS 2015 (November 2015)
The Children’s Confection Advertising Initiative (CCAI) participants again demonstrated excellent compliance with their commitments to not advertise to children under age 12 in 2017.
CFBAI Reports Full Compliance with Food Advertising Commitments in 2016 and Adds Two CCAI ParticipantsThe nation’s leading food and beverage companies and quick-serve restaurants demonstrated excellent compliance in 2016 with their commitments to advertise to children only foods that meet uniform nutrition criteria.
The companies that participated in the Children’s Confection Advertising Initiative (CCAI) achieved excellent compliance with their commitments to not advertise to children under age 12 in 2016.
“We are so pleased that two additional confection companies have joined CCAI,” said Maureen Enright, director of CCAI.
The Council of Better Business Bureaus (CBBB), in partnership with the National Confectioners Association (NCA), announced a new self-regulatory initiative that promotes responsible advertising to children.