Children's Food & Beverage Advertising Initiative (CFBAI)

Participants’ Pledges and Qualifying Products

Each company develops an individual pledge that sets out how it will comply with the Core Commitments. Companies who commit to advertise in child-directed media only foods that meet CFBAI’s Uniform Nutrition Criteria must provide a list of the products to the administrator prior to advertising. Twice a year CFBAI posts a Product List comprised of qualifying foods that participants have indicated they may advertise to children.  

CFBAI participants will be updating their company-specific pledges to reflect the 2021 Core Principles and CFBAI will post these in the near future. (May 2020)