Program Impact
21 leading food, beverage, and quick-service restaurants participate in CFBAI by developing individual pledges that set out how the company will meet the requirements of CFBAI’s Core Principles. Since CFBAI began in 2007, participants have reduced
nutrients to limit, like added sugars or sodium, and added more food groups or important nutrients like calcium and Vitamin D in foods advertised to children. Some participants no longer advertise to children.
Broad Industry Representation
CFBAI’s 21 participants represent the majority of child-directed food advertising expenditures in the United States and most of the food advertising on children’s TV programming.Extensive Media Coverage
The Core Principles cover child-directed advertising on TV, digital and mobile media (websites, video and computer games, apps, YouTube, product placements and integrations, and influencers), radio, print, and word of mouth.Strict Uniform Nutrition Criteria
Foods advertised to children by CFBAI participants must meet CFBAI’s Uniform Nutrition Criteria, which set limits on calories, saturated fat, sodium, and added sugars, and minimum requirements for important food groups and key nutrients.Strong Compliance Oversight
CFBAI monitors and evaluates the participants’ compliance with their pledge commitments, and companies also submit annual self-assessments. CFBAI publishes an annual report on compliance and progress.Core Principles
CFBAI’s Core Principles set requirements regarding media coverage and nutrition criteria for food advertising to children. CFBAI has evolved over the years to respond to changes in the children’s advertising landscape. The most recent update was made in May 2022 and revised the advertising coverage of the program from “advertising primarily directed to children under age 12” to “advertising primarily directed to children under age 13.”
CFBAI News
Resources
CFBAI Video
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2022 CFBAI and CCAI Compliance Report (Dec. 2023)
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2021 CFBAI and CCAI Compliance Report (Dec. 2022)
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2020 CFBAI and CCAI Compliance Report (Dec. 2021)
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2019 CFBAI and CCAI Compliance Report (Dec. 2020)
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2018 CFBAI and CCAI Compliance Report (Dec. 2019)
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Category-Specific Uniform Nutrition Criteria, 2nd ed.
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CFBAI Overview Infographic
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CFBAI Participants