Pledges & Qualifying Foods

Each participant develops an individual pledge that sets out how it will comply with CFBAI’s Core Principles. Only foods that meet CFBAI’s Uniform Nutrition Criteria, 2nd ed. may be advertised to children. If participants intend to advertise to children, they must identify those foods and provide the relevant nutrition information to the program administrator prior to advertising.


Twice a year, CFBAI posts a list of all foods meeting CFBAI’s Uniform Nutrition Criteria (i.e., qualifying products) that participants are advertising or intend to advertise to children. To access the most recent list, click here.  




Burger King Corporation

    Campbell Soup Company

    The Coca-Cola Company

    Conagra Brands, Inc.

    Danone North America, PBC

    Ferrara Candy Company

    Ferrero USA, Inc.

    General Mills, Inc.

    The Hershey Company
    Hostess Brands, LLC


    Keurig Dr Pepper

    The Kraft Heinz Company

    Lindt & Sprüngli (USA) Inc.

    Mars, Incorporated

    McDonald’s USA

    Mondelēz International, LLC

    Nestlé USA 

      PepsiCo, Inc.

      Post Foods, LLC

      Unilever United States