CARU_ProgramBackgrounds_4-28-2020

Children’s Advertising Review Unit

Children’s Advertising Review Unit (CARU), the nation’s first Safe Harbor Program under the Children’s Online Privacy Protection Act (COPPA), helps companies comply with laws and guidelines that protect children from deceptive or inappropriate advertising and ensure that, in an online environment, children's data is collected and handled responsibly. When advertising or data collection practices are misleading, inappropriate, or inconsistent with laws and guidelines, CARU seeks change through the voluntary cooperation of companies and where relevant, enforcement action.

Program Impact

CARU was established in 1974 to support self-regulation in the advertising industry and promote responsible advertising to children. The results of CARU’s work and case decisions are open to the public.  

Monitoring and Enforcement

CARU monitors children's advertising to identify misleading, inaccurate, or inconsistent content as well as violations of COPPA or CARU online privacy guidelines. CARU enforces advertiser challenges and consumer complaints.

Pre-Screening Service

From concept to final cut, CARU’s pre-screening services help businesses and agencies spot and correct problems before ads and promotional websites go live. Take advantage of our one-on-one support as you navigate COPPA and CARU compliance.

COPPA Safe Harbor Services

CARU is the first FTC-approved Safe Harbor Program under the Children’s Online Privacy Protection Act (COPPA) and can help your company achieve its business goals while ensuring compliance with CARU’s guidelines and COPPA requirements.

Guidelines & Procedures


CARU leads the development and ongoing management of international advertising guidelines for children (defined as individuals age 12 or younger). To help businesses and advertisers, CARU provides education, one-on-one support, and legal guidance on: 

 

  • How to be compliant in the delivery of everything from digital ads to product packaging
  • The art of delivering for an impressionable and vulnerable child audience
  • Children’s privacy, unique to digital content and data collection for children age 12 and under (these guidelines reflect changes in COPPA)  

News & Blog

Decision

NAD Recommends Verizon Discontinue Certain 5G Availability and Speed Claims in Two TV Commercials

The National Advertising Division (NAD) determined that, in the context of two television commercials touting Verizon’s rollout of 5G service in cities across the country, challenged by AT&T Services, Inc., certain express and implied claims regarding the breadth of Verizon’s 5G coverage...
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Press Release

Direct Selling Self-Regulatory Council Issues New Guidance on Earnings Claims for the Direct Selling Industry

BBB National Programs’ Direct Selling Self-Regulatory Council (DSSRC), in partnership with the Direct Selling Association (DSA), today released new Guidance on Earnings Claims that defines and identifies earnings claims to ensure all representations made by direct-selling companies or members of their salesforce comply...
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Blog

Contact Tracing and Tech: An International Comparison

To confront coronavirus, governments across the globe have devised approaches for tracing its spread and quarantining individuals known to be carriers, also known as “contact tracing.” While almost all strategies rely on traditional means of contacting and recording the movements of infected individuals, many employ modern communications technologies: sensors, Bluetooth, GPS, thermal recognition, facial-recognition, and geofencing.
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Blog

Caution and Criticism: Contact Tracing through Mobile Apps

Across the world, new apps are being created to facilitate contact tracing through mobile devices. The hope is that through these technologies, governments across the globe avoid future lockdowns and moderate social distancing orders. Though governments and corporations have marshalled impressive resources to develop these strategies, contact tracing powered by smartphones comes with inevitable challenges, regardless of the technologies used and the categories of contact data generated.
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Upcoming Events

CARU Kidvertising 101 - New York

Apr. 27, 2020: CARU Kidvertising 101 is a half-day seminar designed by the Children’s Advertising Review Unit (CARU) to share best practices and actionable guidance on "kidvertising" and kids' privacy ...
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Apr 27, 2020 New York

CARU Conference: Virtual Series

The CARU Conference: Virtual Series is the leading event for marketing and legal executives dealing with kids’ advertising and privacy. The can't-miss sessions will make you more knowledgeable and kee ...
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Jun 23, 2020 Virtual
 

 

 

CARU Supporters

 

 


CARU partners have access to benefits and resources including:

 

Advertising pre-screening and guidance from expert staff  

 

Free subscription to monthly CARU case reports 

 

20% discount on Safe Harbor Program services

 

Invitation to the annual Council Meeting to discuss industry challenges 

 

Special rates for CARU conferences and events 

 

 

 

FAQ: pending

 

 

 

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