Monitoring and EnforcementCARU monitors children's advertising to identify misleading, inaccurate, or inconsistent content as well as violations of COPPA or CARU online privacy guidelines. CARU enforces advertiser challenges and consumer complaints.
Pre-Screening ServiceFrom concept to final cut, CARU’s pre-screening services help businesses and agencies spot and correct problems before ads and promotional websites go live. Take advantage of our one-on-one support as you navigate COPPA and CARU compliance.
COPPA Safe Harbor ServicesCARU is the first FTC-approved Safe Harbor Program under the Children’s Online Privacy Protection Act (COPPA) and can help your company achieve its business goals while ensuring compliance with CARU’s guidelines and COPPA requirements.
Guidelines & Procedures
CARU leads the development and ongoing management of international advertising guidelines for children (defined as individuals age 12 or younger). To help businesses and advertisers, CARU provides education, one-on-one support, and legal guidance on:
- How to be compliant in the delivery of everything from digital ads to product packaging
- The art of delivering for an impressionable and vulnerable child audience
- Children’s privacy, unique to digital content and data collection for children age 12 and under (these guidelines reflect changes in COPPA)
News & Blog
NAD Recommends Verizon Discontinue Certain 5G Availability and Speed Claims in Two TV Commercials
Direct Selling Self-Regulatory Council Issues New Guidance on Earnings Claims for the Direct Selling Industry
Contact Tracing and Tech: An International Comparison
Caution and Criticism: Contact Tracing through Mobile Apps
CARU Kidvertising 101 - New York
CARU Conference: Virtual Series
CARU partners have access to benefits and resources including:
Advertising pre-screening and guidance from expert staff
Free subscription to monthly CARU case reports
20% discount on Safe Harbor Program services
Invitation to the annual Council Meeting to discuss industry challenges
Special rates for CARU conferences and events