CARU’s Advertising Guidelines
BBB National Programs’ CARU monitors child-directed media to ensure compliance with these guidelines, seeking voluntary cooperation of companies and, where necessary, referral for enforcement action to an appropriate federal regulatory body, usually the Federal Trade Commission (FTC) or state Attorneys General.
CARU recently revised its Guidelines. The revised Guidelines are effective as of January 1, 2022. Read the press release.
As we develop new educational resources and publish additional information about the revised guidelines, such as FAQs, sign up to receive those updates in your inbox.