Advancing Responsible Child-Directed Marketing & Privacy Practices for 50 Years
For the last 50 years, companies marketing to children have held each other to a higher standard. In response to a credible threat to advertising to children, in 1974 the Children’s Advertising Review Unit (CARU) was established as the U.S. mechanism of independent self-regulation for protecting children under age 13 from deceptive or inappropriate advertising.
The Children’s Advertising Review Unit (CARU) helps companies comply with laws and guidelines that protect children under age 13 from deceptive or inappropriate advertising and ensure that, in an online environment, children's data is collected and handled responsibly.
CARU is the nation’s first Safe Harbor Program under the Children’s Online Privacy Protection Act (COPPA).
It's frequently said that industry must choose between self-regulation and regulation, but they both have an important role to play. For the last 50 years in the children’s space, companies have held each other to a higher standard while complying with federal and state law, and continue, into CARU’s 50th year, to raise the bar for the protection of children.
Supporting CARU’s 50th Year
Q1 CARU Supporter Meeting
Q2 CARU Supporter Meeting
Q3 CARU Supporter Meeting
Q4 CARU Supporter Meeting
CARU Supporter Meetings are an exclusive benefit to National Partnership with BBB National Programs. Please reach out to learn more about joining this exciting community of leaders in the children’s space.