CARU 1974-2024 50th

Advancing Responsible Child-Directed Marketing & Privacy Practices for 50 Years

For the last 50 years, companies marketing to children have held each other to a higher standard. In response to a credible threat to advertising to children, in 1974 the Children’s Advertising Review Unit (CARU) was established as the U.S. mechanism of independent self-regulation for protecting children under age 13 from deceptive or inappropriate advertising.  

 

 

The History

 

 

 

1970

In the 1970s there was a credible threat to, if not an outright ban on, advertising to children. In efforts to severely curtail it, the Federal Trade Commission (FTC) established a subcommittee to draft a code governing advertising directed at children.  

 

 

 

1974

The result was the Children’s Advertising Review Unit (CARU), established in May 1974, recognized by the FTC as the U.S. mechanism of independent self-regulation for children’s advertising, a system that has stood the test of time and technological innovation. 

 

 

 

1996

CARU’s Online Privacy Guidelines on protecting children’s data privacy online helped build the foundation of the Children’s Online Privacy Protection Act (COPPA), enacted in 1998.

 

 

 

2001

In 2001, CARU became the first FTC-approved COPPA Safe Harbor Program, helping companies achieve their business goals while ensuring compliance with COPPA requirements. 

 

 

About CARU

The Children’s Advertising Review Unit (CARU) helps companies comply with laws and guidelines that protect children under age 13 from deceptive or inappropriate advertising and ensure that, in an online environment, children's data is collected and handled responsibly.

 

CARU is the nation’s first Safe Harbor Program under the Children’s Online Privacy Protection Act (COPPA).

 

About CARU

 

 

 

 

 

 

 

It's frequently said that industry must choose between self-regulation and regulation, but they both have an important role to play. For the last 50 years in the children’s space, companies have held each other to a higher standard while complying with federal and state law, and continue, into CARU’s 50th year, to raise the bar for the protection of children.

 

 

Rukiya Bonner
Director, Children’s Advertising Review Unit (CARU)
BBB National Programs

 

 

Supporting CARU’s 50th Year

 

 

 

 

 

 

 

Upcoming Events

Q1 CARU Supporter Meeting

During 2024, the 50th anniversary of the Children’s Advertising Review Unit (CARU), we will celebrate the “evolution” of children’s advertising and privacy – from where we were at the start of CARU in ...
Learn more
Jan 17, 2024 Virtual

Q2 CARU Supporter Meeting

During 2024, the 50th anniversary of the Children’s Advertising Review Unit (CARU), we will celebrate the “evolution” of children’s advertising and privacy. In April, CARU Supporters will discuss prog ...
Learn more
Apr 17, 2024 Hybrid/New York, NY

Q3 CARU Supporter Meeting

During 2024, the 50th anniversary of the Children’s Advertising Review Unit (CARU), we will celebrate the “evolution” of children’s advertising and privacy. In July, CARU Supporters will discuss progr ...
Learn more
Jul 17, 2024 Virtual

Q4 CARU Supporter Meeting

During 2024, the 50th anniversary of the Children’s Advertising Review Unit (CARU), we will celebrate the “evolution” of children’s advertising and privacy. In October, CARU Supporters will discuss pr ...
Learn more
Oct 23, 2024 West Coast (TBD)

 

 

CARU Supporter Meetings are an exclusive benefit to National Partnership with BBB National Programs. Please reach out to learn more about joining this exciting community of leaders in the children’s space.

 

 

 

 

Contact Us