Creating children’s advertising is full of potential pitfalls. If your ad shows children playing in a pool, did you remember to include a shot of an adult supervising? Does your ad use dark patterns? Is your ad, and the associated campaign, compliant with CARU Guidelines, FTC laws and guidance, COPPA, and truth-in-advertising principles?
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Review at Any Stage of Ad Development
Expert guidance available at all stages in the creative process
From concept to storyboards and scripts to rough cuts and polished pieces
Review available across all advertisement platforms
Spot any potential problems with an advertisement before it goes into production
Comply with applicable guidelines and laws without stifling creativity
Develop your advertising and web promotions in compliance with CARU’s guidelines
Have confidence that your ad is compliant with federal and state privacy and advertising law principles
Receive analysis, advice, and input regarding child-appropriate messaging and content prior to distribution
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