Broad Industry CoverageCFBAI participants represent most of the child-directed food advertising expenditures in the United States and most of the food advertising on children’s TV programs.
Extensive Media CoverageThe Core Principles cover child-directed advertising on TV, radio, print, websites, video and computer games, mobile apps, YouTube, product placements and product integrations, influencers, and word of mouth.
Uniform Nutrition CriteraCFBAI’s Uniform Nutrition Criteria sets limits on calories, saturated fat, sodium, and added sugars, and minimum contribution levels for important food groups like fruits and vegetables, and other key nutrients, like calcium and Vitamin D, for individual foods and meals.
Strong Compliance OversightCFBAI monitors and evaluates company compliance and participants submit annual self-assessments, including ads they have distributed and information about the audience composition.
News & Blog
Keurig Dr Pepper Joins CFBAI
Arlington, VA – Children’s Food and Beverage Advertising Initiative (CFBAI) is pleased to welcome Keurig Dr Pepper (KDP) as the newest program participant. Earlier this year, KDP agreed to advertise only foods that comply with CFBAI’s Uniform Nutrition Criteria in advertising directed to children under age 12. KDP’s CFBAI pledge went into effect in July 2019.
18 Leading Food, Beverage, and Restaurant Companies Adopt Revised, Stronger Uniform Nutrition Criteria for Foods Advertised to Children
The 18 companies that participate in the Children’s Food and Beverage Advertising Initiative (CFBAI) have agreed to strengthen the Category-Specific Uniform Nutrition Criteria that apply to foods advertised to children. CFBAI announced that all of its participants -- leading U.S. food and beverage and...
Companies Agree to Strengthen their Children’s Advertising Commitments with CFBAI’s Updated Core Principles
CFBAI reports excellent compliance by CFBAI and CCAI participants in 2018
CARU Conference: Virtual Series
CARU Kidvertising 101 - New York
CFBAI Core Principles, 5th Edition
2018 CFBAI and CCAI Compliance Report (Dec. 2019)
CFBAI Cereal Fact Sheet (2019)
Fact Sheet on the Elementary School Advertising Principles
Category-Specific Uniform Nutrition Criteria
CFBAI Live: Podcast Episode
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Currently, 19 leading U.S. food and beverage and restaurant companies participate in CFBAI.
- Comment to the WHO on the Interim Report of the Commission on Ending Childhood Obesity (June 2015)
- Comment to HHS/USDA on the Report of the 2015 Dietary Guidelines Advisory Committee (May 2015)
- Comment to the WHO Global Coordination Mechanism on NCDs Working Group on how to realize governments' commitments to engage with the private sector (February 2015)
- Comment to USDA on Proposed Rule, Local School Wellness Policy Implementation under the Healthy, Hunger-Free Kids Act of 2010 (April 28, 2014)
- Comment on Proposed Rule on Competitive Foods, FNS-2011-001 (April 9, 2013)