Pledges & Qualifying Foods
CFBAI revised its Core Principles in May 2020. CFBAI participants are updating their company-specific pledges to reflect the updated Core Principles and CFBAI will post these when they are finalized.
Each participant develops an individual pledge that sets out how it will comply with CFBAI's Core Principles. f participants intend to advertise foods to children, they must identify those foods and provide the relevant nutrition information to the program administrator prior to advertising. Only foods that meet CFBAI's Uniform Nutrition Criteria, 2nd ed. may be advertised.
Twice a year, CFBAI posts a list of all qualifying products that participants have indicated they may advertise to children. To access the most recent list of all qualifying products, click here.
Below are the participants’ pledges and their company-specific product lists: