Core PrinciplesUnder the CCAI Core Principles, participants commit to not advertise their products in covered media primarily directed to children or in elementary schools.
Types of MediaCCAI reviews child-directed advertising, influencer communications, elementary schools, and product placements in TV, radio, print, digital media, and mobile apps, including open-access platforms with child-directed content such as YouTube.
Monitoring & EnforcementCFBAI independently monitors CCAI participants’ compliance and publishes annual compliance and progress reports. CFBAI’s oversight provides the important element of public commitment, transparency, and accountability.
CCAI participants may have fewer resources than those participating in CFBAI and, accordingly, has designed more streamlined administrative requirements.
- Each CCAI participant will be noted on the program website in place of an individual pledge.
Additionally, participants must submit an annual statement signed by a responsible company official that it has complied with the CCAI commitments.
CCAI participants must also report any violations when it learns of their occurrence and what steps the company has taken to address the issue and prevent re-occurrence.
For issues with compliance, CFBAI will provide the company notice and an opportunity to bring its conduct into compliance. Failure to comply with their commitment or respond to oversight requests from the program administrator may result in dismissal from the program and/or referral to the relevant regulatory authority.
CARU Conference: Virtual Series
CARU Kidvertising 101 - New York
Currently, 8 confectionery companies participate in CCAI.