CFBAI_ProgramBackgrounds_4-28-2020

Coalition for Better Advertising Dispute Resolution Program

The Coalition for Better Advertising Dispute Resolution Program is an independent dispute resolution program for participants of the Better Ads Experience Program, an initiative of the Coalition for Better Ads (CBA) to improve the online advertising experience for consumers. The program’s Better Ads Standards identify the advertising formats for desktop, web, and mobile that are most likely to drive consumers to install ad blockers and program participants commit to avoiding the identified formats.

Guidelines & Procedures


The CBA has chosen to have its dispute resolution program administered by BBB National Programs. Validated companies that participate in the CBA’s program can submit a challenge for any company they believe is not in compliance with the Better Ads Standards. Challenges to these findings should be submitted to the CBA.  

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