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12/23/2021 - DSSRC Administrative Closure #212
The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a company (“Company”) regarding thirteen social media posts disseminated on Facebook that were identified pursuant to its monitoring of the direct selling industry. The posts included references to, among other things, the Company’s “unlimited income potential” and how salesforce members can earn “$1,000 a month,” become “financially independent” and achieve “flexible financial freedom” through the Company’s business opportunity.
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12/23/2021 - DSSRC Administrative Closure #211
The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (“Company”) regarding three social media posts disseminated on YouTube, Facebook, and TikTok. DSSRC was concerned that these posts may be reasonably interpreted as communicating that by partaking in the Company’s business opportunity, salesforce members would earn a substantial income. The posts were identified by DSSRC pursuant to its ongoing, independent monitoring of the direct selling industry.
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12/14/2021 - Case #55-2021 – Monitoring Inquiry – Wildtree, Inc.
Wildtree, Inc. is a spice and seasoning company headquartered in Lincoln, Rhode Island that specializes in healthy meal solutions for families. This inquiry was commenced by DSSRC pursuant to its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.
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12/03/2021 - Case #54-2021: Government Referral – Dot Dot Smile
The Direct Selling Self-Regulatory Council (DSSRC) is a national advertising self-regulation program administered by BBB National Programs. This inquiry was commenced by DSSRC pursuant to its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.
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11/24/2021 - Case #53-2021: Monitoring Inquiry – Jeunesse Global
The Direct Selling Self-Regulatory Council (DSSRC) opened a monitoring inquiry with Jeunesse Global over concerns about earnings claims disseminated by salesforce members for the company. DSSRC appreciated Jeunesse’s good faith actions to remove the challenged claims on social media sites, but DSSRC recommended Jeunesse continue its communication with salesforce members to ensure that challenged YouTube videos cannot be viewed, shared, or redistributed to even a limited audience of consumers.
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11/22/2021 - Case #52-2021: Monitoring Inquiry – Daxen, Inc.
The Direct Selling Self-Regulatory Council (“DSSRC”) is a national advertising self-regulation program administered by BBB National Programs. This inquiry was commenced by DSSRC pursuant to its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.
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11/15/2021 - DSSRC Administrative Closure #210
The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding fourteen social media posts that DSSRC was concerned communicated the message that the Company’s products were effective in treating a number of serious health conditions including, but not limited to, COVID-19, heart disease, migraines, osteoporosis, and stress. The posts were identified by DSSRC pursuant to its ongoing, independent monitoring of the direct selling industry. -
11/15/2021 - DSSRC Administrative Closure #209
The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding eight Facebook that were disseminated by the Company’s salesforce members. The social media posts at issue referenced the ability of the Company’s products to address, among other conditions, pain, anxiety, depression, diabetes, arthritis, fibromyalgia and high blood pressure. -
11/15/2021 - DSSRC Administrative Closure #208
The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding certain earnings claims that were disseminated by the Company’s salesforce members on social media. The claims conveyed that the Company’s business opportunity offered financial freedom and full-time income as well as express claims regarding the monthly income that could be earned through selling the Company’s products. DSSRC expressed its concerns to the Company that earnings promised in the social media posts were not what could generally be expected by the typical salesforce member of the Company. -
11/15/2021 - DSSRC Administrative Closure #207
The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding five social media posts that DSSRC was concerned communicated the message that the Company’s products were effective in treating a number of serious health conditions including diabetes, high blood pressure, cancer, and coronavirus. The posts were identified by DSSRC pursuant to its ongoing, independent monitoring of the direct selling industry. -
11/15/2021 - DSSRC Administrative Closure #206
The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding four social media posts that DSSRC was concerned communicated the message that the Company’s products are effective in treating a number of serious health conditions including, but not limited to, arthritis, diabetes, depression, anxiety, Lyme disease, and Lupus. The posts were identified by DSSRC pursuant to its ongoing, independent monitoring of the direct selling industry. -
11/15/2021 - DSSRC Administrative Closure #205
The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding eight social media posts disseminated on Facebook and YouTube that DSSRC was concerned may be reasonably interpreted as communicating that Company’s products are effective to treat a number of serious health-related conditions including cancer, autism, Parkinson’s disease and arthritis. In addition, DSSRC was also concerned that one of the posts at issue communicated inappropriate earnings claims indicating that salesforce members can earn “12,800 per month” by participating in the Company’s business opportunity. The posts were identified by DSSRC pursuant to its ongoing, independent monitoring of the direct selling industry. -
11/15/2021 - Case #51-2021: Compliance Report – dōTERRA International, LLC
The Direct Selling Self-Regulatory Council (“DSSRC”) is a national advertising self-regulation program administered by BBB National Programs. In 2019, DSSRC commenced an inquiry regarding several core health-related and income claims being disseminated on the social media pages of certain distributors of dōTERRA. More specifically, the inquiry included both express and implied claims that dōTERRA’s oils can treat health-related conditions and/or treat or alleviate medical symptoms. dōTERRA did not dispute that the claims at issue were unauthorized representation that had been used to market its products and business opportunity.
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11/08/2021 - Case #50-2021: Monitoring Inquiry – Chalk Couture
The Direct Selling Self-Regulatory Council (“DSSRC”) is a national advertising self-regulation program administered by BBB National Programs. This inquiry was commenced by DSSRC pursuant to its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.
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10/28/2021 - DSSRC Administrative Closure #204
The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding certain claims that were disseminated by the Company’s salesforce members on social media. The claims included health-related product claims that the Company’s products addressed conditions including adrenal fatigue, hormonal imbalance, anxiety, depression and inflammation. The claims also included earnings claims that the Company’s business opportunity offered time freedom, financial freedom and unlimited income. -
10/28/2021 - DSSRC Administrative Closure #203
The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding certain earnings claims that were disseminated by the Company’s salesforce members on social media. The earnings claims promoted messages that the Company’s salesforce members could become “successful,” earn “an extra $500 a month,” and achieve “financial freedom and generational wealth.” DSSRC informed the Company of its concern that the social media posts depicted financial success that could not be generally expected by the typical salesforce member of the Company. -
10/28/2021 - DSSRC Administrative Closure #202
The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding three Facebook posts that DSSRC was concerned communicated the message that the Company’s products are effective in treating several serious health related conditions such as autism, attention deficit hyperactivity disorder (ADHD), and asthma. The posts were identified by DSSRC pursuant to its ongoing, independent monitoring of the direct selling industry. -
10/28/2021 - DSSRC Administrative Closure #201
The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding five social media posts that DSSRC was concerned were communicating inappropriate earnings claims. The posts included references such as “replace another income,” “full-time opportunity,” “travel for free,” “what would you do with an extra $500 a month?”, and “looking for a new career or secondary income source?” The posts were identified by DSSRC pursuant to its ongoing, independent monitoring of the direct selling industry.
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10/19/2021 - Case #49-2021: Monitoring Inquiry – Lifebrook, LLC
The Direct Selling Self-Regulatory Council (DSSRC) is a national advertising self-regulation program administered by BBB National Programs. This inquiry was commenced by DSSRC pursuant to its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.
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10/18/2021 - DSSRC Administrative Closure #200
The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding six Facebook posts that DSSRC was concerned communicated the message that the Company’s products are effective in treating a number of serious health conditions including arthritis, cancer, diabetes, high blood pressure, heart disease, kidney stones, and helps with weight loss. The posts were identified by DSSRC pursuant to its ongoing, independent monitoring of the direct selling industry.