DSSRC Administrative Closure #100
The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (“Company”) regarding two Facebook posts and one Instagram post disseminated by Company salesforce members. All three posts referenced the ability of the direct selling company’s product to prevent and eliminate the coronavirus.
The first Facebook post discussed how “scary” the coronavirus is and how the product can protect the family against FTC Guides on the Use of Endorsements and Testimonials in Advertising virus. The second Facebook post stated that the product kills all different RNA viruses (a group of viruses that includes COVID-19). The Instagram post included a COVID-19 hashtag and stated that the product is effective against RNA and DNA viruses.
Shortly after receipt of the self-regulatory inquiry, the Company contacted DSSRC and agreed that the posts were problematic and indicated that it was able to contact the salesforce members responsible for the posts and have them removed.
Based upon the Company’s actions to promptly disable the concerning posts, DSSRC administratively closed its inquiry.
(closed on 11/06/2020)