DSSRC Administrative Closure #219
The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding certain earnings claims that were disseminated on social media by the Company’s salesforce members. The claims at issue included five (5) posts that were disseminated on Facebook and included unlimited income (e.g., “An unlimited income opportunity’) and full-time income claims (e.g., “Earn full-time wage for part-time hours”). DSSRC expressed its concern to the Company that these Facebook posts communicated atypical earnings claims regarding the amount of income that could be generally expected by the typical salesforce member participating in the Company’s business opportunity.
The Company promptly responded to DSSRC’s inquiry and agreed that the earnings claims at issue in this inquiry were unsupported and should not have been made. The Company was able to have the four (4) of the social media posts taken down shortly after DSSRC commenced this inquiry. The salesforce members responsible for the remaining post is located in the United Kingdom. The Company informed DSSRC that it has made several unsuccessful attempts to contact the salesforce member and the is moving forward with the process for non-response which includes sending the post to the Company’s 3rd party Legal Team for a legal takedown.
Based upon the good faith efforts exercised by the company to address DSSRC’s concerns, DSSRC administratively closed the inquiry and indicated to the Company that it will continue to monitor the marketing claims being disseminated by Company salesforce members on social media, including the remaining post which originated in the United Kingdom.
(Administrative Closure #219, closed on January 31, 2022)
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