DSSRC Administrative Closure #325

The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company ("Company") regarding five product claims and nine earnings claims disseminated on social media and on the Company’s website. DSSRC expressed concern that the product claims communicated to consumers that the Company’s products could result in significant weight loss, boost immunity and reduce cortisol. DSSRC was also concerned that the earnings claims conveyed messages suggesting that potential Company salesforce members could achieve significant income (e.g. $500 per week, six figure income), “full-time income,” and “financial freedom” through participation in the Company's business opportunity. This inquiry was initiated by DSSRC as part of its independent monitoring of product and income claims in the direct selling channel.

The Company promptly responded to the inquiry. The Company was successful in having all of the product and earnings claims that were disseminated by Company salesforce members removed from social media. In addition to claims that were disseminated by Company salesforce members, the Company also removed earnings claims testimonials from the Company website and the claim “Maybe you want to earn part-time money. Or maybe you want to earn a full-time income while working from home.”

Based upon the Company’s good faith efforts to adequately address DSSRC’s concerns, the inquiry was administratively closed.

(Administrative Closure #325 closed on 09/05/24)
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