Direct Selling Self-Regulation Council

DSSRC Case Decisions and Administratively Resolved Inquiry Summaries

Case Decisions

Case

Case #159-2024: Administrative Closure – Xyngular Corporation

The Xyngular Corporation (“Xyngular or the "Company") is a multi-level direct selling company that offers a range of health and wellness products, including supplements, meal replacement shakes, energy drinks, and weight loss programs.


The Company is headquartered in Lehi, Utah and was founded in 2009.

 

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Case #158-2024: Monitoring Inquiry – pawTree, LLC

pawTree, LLC (“pawTree” or the “Company”) is a direct selling company that sells a range of products for cats and dogs, such as supplements, grooming supplies, and food. The Company is headquartered in Southlake, Texas and was founded in 2014. 

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Case #157-2024: Monitoring Inquiry – Lemongrass Spa Products

Lemongrass Spa Products (“or the “Company”) is a direct selling company that markets personal beauty and skincare products specializing in those that do not contain chemicals commonly found in bath and beauty products.

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Case #156-2024: Administrative Closure – Cabi, LLC

Cabi, LLC ("Company") is a multi-level direct selling company, headquartered in Carson, CA and founded in 2002, that sells clothing and personal accessories.

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Case #155-2024: Administrative Closure – Touchstone Crystal, Inc.

Touchstone Crystal, Inc. (“Touchstone Crystal” or the "Company") is a multi-level direct selling company that sells jewelry and accessories.

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Case #154-2024: Administrative Closure – Unicity International

Unicity International ("Company") is a multi-level direct selling company headquartered in Provo, UT and founded in 1986 that sells nutritional supplements and self-care products.

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Case #153-2024: Monitoring Inquiry – Trades of Hope LLC

Trades of Hope LLC (“Trades of Hope” or the “Company”) is a multi-level direct selling company that specializes in the sale of an assortment of goods including jewelry, personal accessories, home decor, and coffee. According to its website, Trades of Hope purchases its products from local artisans around the globe, including from Vietnam, Thailand, Cambodia, Uganda, Kenya, Peru,...

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Case #152-2024: Administrative Closure – ibuumerang, Ltd

ibuumerang, Ltd (“ibuumerang” or the “Company”) is a direct selling company that offers discount travel for its members. The Company is headquartered in Houston, Texas and was founded in 2019.

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Case #151-2024: Administrative Closure – Ruby Ribbon

Ruby Ribbon ("Company") is a multi-level direct selling company located in Burlingame, CA that was founded in 2011 and sells shapewear, athleisure, and intimates.

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Case #150-2024: Administrative Closure – Vida Divina Worldwide, Inc.

Vida Divina Worldwide, Inc. (“Vida Divina” or the “Company”) is a direct selling company that markets health and wellness products, including beverages and nutritional supplements. The Company is headquartered in Ontario, Canada and was founded in 2016. 

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Case #149-2024: Administrative Closure – Innov8tive Nutrition

Innov8tive Nutrition ("Company") is a multi-level direct selling company that sells nutritional supplements and self-care products.

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Case #148-2024: Monitoring Inquiry – LiveGood, Inc. USA

LiveGood Inc. USA (“LiveGood” or the “Company”) is a direct selling company that sells a variety of multivitamins and supplements with a focus on sleep aids, inflammation management, muscle recovery and weight management. The Company is headquartered in Jupiter, Florida and was founded in 2022. 

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Case #147-2024: Monitoring Inquiry – PaperPie f/k/a Usborne Books & More

PaperPie f/k/a Usborne Books & More (“PaperPie” or the “Company”) is a direct selling company that was founded in 1989 and based in Tulsa, Oklahoma.1 The Company distributes children’s books and educational products.

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Case #146-2023: Administrative Closure – Enzacta USA

Enzacta USA (“Enzacta or the “Company”) is a direct selling company that sells nutritional and wellness products. The Company is headquartered in Cheyenne, Wyoming and was founded in 2003. 

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Case #145-2023: Administrative Closure – Tranont

Tranont (or the “Company”) is a multi-level direct selling company based in Utah. Founded in 2013, the Company sells health and wellness products, including a line of CBD products.

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Case #144-2023: NGO Inquiry – Modere USA, Inc.

Modere USA, Inc. (“Modere” or the “Company”) is a direct selling company founded in 2012 and based in Newport Beach, California that markets health, beauty, and wellness products.

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Case #143-2023: Administrative Closure – Traveling Vineyards

Traveling Vineyards (or the “Company”) was a direct selling company based in Ipswich, Massachusetts. The Company was established in 2010 and sells boutique wines. 

 

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Case #142-2023: Administrative Closure – Globallee, Inc.

Globallee, Inc. (“Globallee” or the “Company”) is a direct selling company located in Irving, Texas, founded in 2019. The Company sells various health and wellness supplements and has offices in Japan, Canada, Australia, and the United States.

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Case #141-2023: Administrative Closure – Red Aspen, LLC

Red Aspen, LLC, (“Red Aspen” or the “Company”) is a direct selling company that markets beauty and cosmetic products. The Company is headquartered in Meridian, Idaho and was founded in 2017. 

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Case #140-2023: Administrative Closure – Younique, LLC

Younique, LLC (or the “Company”) is a direct-selling company based in Utah that sells beauty products.

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Case #139-2023: NGO Inquiry – Elomir, Inc.

Elomir, Inc. (“Elomir” or the “Company”) sells nutritional supplements including its flagship product, Axis Klärity. This inquiry was commenced by DSSRC pursuant to its ongoing independent monitoring process, which monitors advertising and marketing claims disseminated by direct selling companies and their salesforce members.

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Case #138-2023: Monitoring Inquiry – Thrive Life, LLC

Thrive Life, LLC is a direct selling company that manufactures and markets freeze-dried and rehydrated foods. This inquiry was commenced by DSSRC pursuant to its ongoing independent monitoring process, which monitors advertising and marketing claims disseminated by direct selling companies and their salesforce members.

 

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Case #137-2023: Administrative Closure – Herbalife International of America, Inc.

Herbalife International of America, Inc., (“Herbalife” or the “Company”) is a direct selling company that sells nutritional and wellness products. The Company is headquartered in Los Angeles, California and was founded in 1980. 

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Case #136-2023: Administrative Closure – Grace & Heart

Grace & Heart (or the “Company”) was a direct selling company based in California. The Company was established in 2015 and sold fashion jewelry. 

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Case #135-2023: Administrative Closure – Global Domains International

Global Domains International is a direct-selling company based in California that sells domain names via an affiliate network. This inquiry was commenced by DSSRC pursuant to its ongoing independent monitoring process, which monitors advertising and marketing claims disseminated by direct selling companies and their salesforce members. 

 

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Case

Case #134-2023: Compliance Inquiry – B-Epic Worldwide, LLC

B-Epic Worldwide LLC is a Utah-based multi-level marketing company that sells health and wellness products. This inquiry was commenced by DSSRC pursuant to its ongoing independent monitoring of advertising in the direct selling marketplace.

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Case

Case #133-2023: Government Referral – Sweet Minerals, LLC

Sweet Minerals, LLC (“Sweet Minerals” or the “Company”) is a direct selling company based in Pasadena, Maryland. The company was founded in 2011 and markets makeup, personal care, skin care, and cosmetic products.

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Case #132-2023: Administrative Closure – jBloom Designs

jBloom Designs (“jBloom” or the “Company”) is a multi-level marketing company that sells custom jewelry. The Company is headquartered in St. Peters, MO and founded in 2013.

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Case #131-2023: Compliance Inquiry – Seint Beauty

Seint Beauty (“Seint” or the “Company”), formerly Maskcara Beauty, is a multi-level marketing company founded in 2013 and based in St. George, Utah.
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Case #130-2023: Monitoring Inquiry – Healy World

Healy World, Inc. (“Healy World” or the “Company”) is a direct selling company based in Mainz, Germany with its domestic headquarters in Orlando, Florida.

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Case #129-2023: Monitoring Inquiry – Zinzino, LLC

Zinzino, LLC (“Zinzino” or the “Company”) is a direct selling company founded in 2005 that offers nutritional supplements to consumers. The Company is headquartered in Frölunda, Sweden and has a subsidiary in Jupiter, Florida.

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Case #128-2023: Compliance Report – The Juice Plus+ Company, LLC

The Juice Plus+ Company, LLC (“JuicePlus” or the “Company”) is a direct selling company founded in 1970 and based in Collierville, Tennessee. The Company markets fruit and vegetable juice extract supplements.

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Case #127-2023: Administrative Closure – Traci Lynn Jewelry

Traci Lynn Jewelry (or the “Company”) was a direct selling company based in Florida. The Company was established in 1989 and sold affordable fashion jewelry. 

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Case #126-2023: Monitoring Inquiry – Zallevo, LLC

Zallevo, LLC (“Zallevo” or the “Company”) is a direct selling company founded in 2020 and based in St. George, Utah. The Company markets health and wellness products focusing on weight loss and anxiety/stress reduction.

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Case #125-2023: Monitoring Inquiry – Pink Zebra

Pink Zebra At Home (or the “Company”) is a direct selling company founded in 2011 and based in Sugar Land, Texas. The Company markets home fragrance and décor products including a wide range of items such as scented wax melts, candles, reed diffusers, room sprays, and other related accessories.

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Case #124-2023: Government Referral – Tori Belle Cosmetics

Tori Belle Cosmetics (“Tori Belle” or the “Company”) is a direct-selling company founded in 2019 and based in Woodinville, Washington. The Company markets beauty and cosmetic products.

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Case #123-2023: Administrative Closure – Seint Beauty

Seint Beauty (“Seint” or the “Company”), formerly Maskcara Beauty, is a multi-level marketing company founded in 2013 and based in St. George, Utah. The Company markets consumer and personal care products with a focus on cosmetics and cosmetic accessories.

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Case #122-2023: Government Referral – iCoinPro

iCoinPro (or the “Company”) is a multi-level direct selling company that markets education, information, and training for cryptocurrency services. The Company was founded in 2017 and is located in Carson City, Nevada.

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Case #120-2023: Monitoring Inquiry – Pure Haven, LLC

Pure Haven, LLC (“Pure Haven” or the “Company”) is a direct-selling company founded in 2009 and based in Rhode Island. The Company markets household products and personal care products to consumers including a line of skin care products.

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Case #119-2023: Government Referral – Wayal Health Sciences USA, Inc.

Wayal Health Sciences USA, Inc., (“Wayal Health” or the “Company”) is a multi-level direct selling company founded in 2016. The Company is headquartered in Salt Lake City, Utah and markets health and wellness nutritional supplements.

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Case #118-2023: Administrative Closure – Daxen, Inc.

Unicity International, Inc. (“Unicity” or the “Company”) is a multi-level marketing company headquartered in Orem, Utah and founded in 1986. The Company markets nutritional and personal care products and operates in approximately 30 countries, including the United States, Australia, Brazil, Brunei Darussalam, Canada, Colombia, Hong Kong, Indonesia, Japan, Malaysia, New Zealand,...

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Case #117-2023: Administrative Closure – Unicity International, Inc.

Unicity International, Inc. (“Unicity” or the “Company”) is a multi-level marketing company headquartered in Orem, Utah and founded in 1986. The Company markets nutritional and personal care products and operates in approximately 30 countries, including the United States, Australia, Brazil, Brunei Darussalam, Canada, Colombia, Hong Kong, Indonesia, Japan, Malaysia, New...

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Case #116-2023: Administrative Closure – GelMoment, Inc.

GelMoment, Inc. (“GelMoment” or the “Company”) is a direct-selling company founded in 2014 and based in Montreal, Canada. The Company markets gel nail polish and other beauty products.

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Case #115-2023: NGO Inquiry – The Juice Plus+ Company, LLC

The Juice Plus+ Company, LLC is a direct selling company founded in 1970 and based in Collierville, Tennessee. The Company markets fruit and vegetable juice extract supplements. An NGO identified to DSSRC certain earnings and product performance claims disseminated by salesforce members and the Company.

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Case #114-2023: Administrative Closure – Reliv International, Inc.

Reliv International, Inc. is a direct-selling company founded in 1988, and based in Chesterfield, Missouri. The Company markets proprietary nutritional supplements. This inquiry was commenced by DSSRC pursuant to its ongoing independent monitoring of the direct selling marketplace.

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Case #113-2023: Administrative Closure – Vic Beauty, LLC

Vic Beauty, LLC was a direct sales cosmetic and personal care company based in Los Angeles, California. This inquiry was commenced by DSSRC pursuant to its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.

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Case #112-2023: Compliance Inquiry – Magnetude Jewelry

Magnetude Jewelry (or the “Company”) is a multi-level direct selling company based in Maryland that sells bio-magnetic interchangeable fashion jewelry to consumers. According to the Company’s website, the Company’s independent representatives earn money through commission on product sales or recruiting other salesforce members.

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Case #111-2023: Administrative Closure – Shaklee Corporation

Shaklee Corporation (“Shaklee” or the “Company”) is a direct-selling company founded in 1956 and based in Pleasanton, CA. The Company markets natural nutritional supplements, beauty products, and household products.

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Case #110-2023: Administrative Closure – Prime My Body

Prime My Body LLC (“Prime My Body” or the “Company”) is a direct-selling company based in Carrollton, Texas. The company was founded in 2013 and sells CBD oils and other nutritional products.

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Case #109-2023: Administrative Closure – Direct Cellars

Direct Cellars (or “the Company”) was a multilevel marketing company that was founded in 2014 and headquartered in Kansas City, Missouri that marketed premium wine and spirits.
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Case #108-2023: Administrative Closure – Save the Day Seasonings

Save the Day Seasonings (“the Company”) was a multilevel marketing company founded in 2016 and headquartered in Meridian, Idaho. The Company markets mixed spices and seasonings.
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Case #107-2023: Administrative Closure – BeneYOU LLC (a/k/a Avisae)

BeneYOU LLC (a/k/a Avisae) (“BeneYOU” or the “Company”) is a direct selling company headquartered in Lindon, Utah, that acquired the Avisae brand in 2018. The company markets personal care and wellness products.

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Case #106-2023: Monitoring Inquiry – Magneceutical Health, LLC

Magneceutical Health, LLC (“Magneceutical Health” or the “Company”) is a company headquartered in Clearwater, FL that markets a medical device called the Magnesphere, which is a magnetic resonance therapy system designed to help reduce the symptoms associated with chronic stress.

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Case #105-2023: Monitoring Inquiry – Peach Underneath, Inc.

Peach Underneath, Inc. (“Peach Underneath” or “the Company”) was a multilevel marketing company headquartered in Waltham, Massachusetts that marketed premium, athletic-inspired clothing and intimate apparel.

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Case #104-2023: Government Referral – Karatbars International

Karatbars International is a multi-level direct selling company founded in 2011 that markets small gold bars and gift items in gold bullion. This inquiry was commenced by DSSRC pursuant to its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.

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Case #103-2023: Monitoring Inquiry – Essential Bodywear, LLC

Essential Bodywear, LLC is a direct selling company founded in 2003 and headquartered in Commerce, Michigan. This inquiry was commenced by DSSRC pursuant to its ongoing independent monitoring advertising and marketing claims in the direct selling industry.

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Case #102-2023: Compliance Inquiry – Innov8tive Nutrition, Inc.

Innov8tive Nutrition is a direct selling company that was founded in 2016 and is headquartered in Seattle, Washington.  This inquiry was commenced by DSSRC pursuant to its ongoing independent monitoring advertising and marketing claims in the direct selling industry.

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Case #101-2023: Monitoring Inquiry – NeVetica International, Inc.

NeVetica International, Inc. is a direct selling company headquartered in Louisville, Kentucky and founded in 2016. This inquiry was commenced by DSSRC pursuant to its ongoing independent monitoring advertising and marketing claims in the direct selling industry.

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Case #100-2022: Monitoring Inquiry – Youngevity International, Inc.

Youngevity International, Inc. is a direct selling company that sells health, nutrition, and wellness products. This inquiry was commenced by DSSRC pursuant to its ongoing independent monitoring advertising and marketing claims in the direct selling industry.

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Case #99-2023: Government Referral – Perfectly Posh, LLC

Perfectly Posh, LLC is a direct selling company based in Salt Lake City, Utah that markets personal care and beauty products. This inquiry was commenced by DSSRC pursuant to its ongoing independent monitoring advertising and marketing claims in the direct selling industry.

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Case #98-2022: Monitoring Inquiry – Ruby Ribbon, Inc.

Ruby Ribbon, Inc. is a multi-level marketing company that markets women’s apparel, handbags, and other accessories. This inquiry was commenced by DSSRC pursuant to its ongoing independent monitoring advertising and marketing claims in the direct selling industry.

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Case #97-2022: Administrative Closure – Unicity International, Inc.

Unicity International, Inc. is a multi-level marketing company that markets nutritional and personal care products and operates in approximately 30 countries. This inquiry was commenced by DSSRC pursuant to its ongoing independent monitoring advertising and marketing claims in the direct selling industry.

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Case #96-2022: Government Referral – ViSalus, Inc.

ViSalus, Inc. is a multilevel marketing company that markets weight management nutritional products, dietary supplements, and energy drinks. This inquiry was commenced by DSSRC pursuant to its ongoing independent monitoring advertising and marketing claims in the direct selling industry.

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Case #95-2022: Monitoring Inquiry – PartyLite Worldwide, LLC

PartyLite Worldwide, LLC is a multi-level marketing company that markets candles, home décor, and home fragrance products. This inquiry was commenced by DSSRC pursuant to its ongoing independent monitoring advertising and marketing claims in the direct selling industry.

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Case #94-2022: Administrative Closure – Tealightful Treasures, Inc.

Tealightful Treasures, Inc. is a retail company with a direct-to-consumer website that markets several varieties of loose-leaf tea products. This inquiry was commenced by DSSRC pursuant to its ongoing independent monitoring advertising and marketing claims in the direct selling industry.

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Case #93-2022: Administrative Closure – Ardyss International, LLC

Ardyss International LLC is a multi-level marketing company that markets reshaping apparel, nutrition, personal care, and home care products.This inquiry was commenced by DSSRC pursuant to its ongoing independent monitoring advertising and marketing claims in the direct selling industry.

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Case #92-2022: Administrative Closure – Sunrider International

Sunrider International is a multi-level marketing company that markets herbal food and beverages, nutritional supplements, and skin care and personal care products.This inquiry was commenced by DSSRC pursuant to its ongoing independent monitoring advertising and marketing claims in the direct selling industry.

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Case #91-2022: Monitoring Inquiry – Kannaway, LLC

Kannaway, LLC is a direct selling company headquartered in Poway, CA that sells CBD and wellness products to consumers. This inquiry was commenced by DSSRC pursuant to its ongoing independent...

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Case #90-2022: Monitoring Inquiry – Zilis LLC

Zilis LLC is a multi-level direct-selling company headquartered in Argyle, Texas that sells wellness products to consumers. 

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Case #89-2022: Monitoring Inquiry – My Lala Leggings, Inc.

My Lala Leggings, Inc. is a multi-level marketing company headquartered in Palmdale, CA that sells women’s clothing, specializing in leggings. 

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Case #88-2022: Monitoring Inquiry – B-Epic Worldwide, LLC

B-Epic Worldwide, LLC is a multi-level direct-selling company located in Layton, Utah that markets health, detox, and fitness products. 

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Case #87-2022: Monitoring Inquiry – MWR Life, LLC

MWR Life, LLC is a multi-level direct selling company headquartered in Fort Lauderdale, Florida that offers discounts on travel services such as flights, hotels, resorts, cruises, vacation rentals, car rentals, excursions, theme parks, and trains. This inquiry was commenced by DSSRC pursuant to its ongoing independent monitoring of advertising and marketing claims in the direct selling...

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Case #86-2022: Monitoring Inquiry – Visi

Visi is a direct-selling company headquartered in Pleasant Grove, Utah specializing in a variety of health-related products, including protein, essential oils, and extracts. This inquiry was commenced by DSSRC pursuant to its ongoing independent monitoring process, which monitors advertising and marketing claims made in the direct selling industry.

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Case #85-2022: Monitoring Inquiry – Reliv International, Inc.

Reliv International, Inc. is a multilevel direct-selling company located in Chesterfield, Missouri that markets and distributes nutritional supplements and personal care products. This...

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Case #84-2022: Monitoring Inquiry – Navan Global

Navan Global was a multilevel marketing company located in Franklin, Tennessee, manufacturing and distributing health and CBD-related products. This inquiry was commenced by DSSRC pursuant to its...

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Case #83-2022: Government Referral – Root Wellness LLC, a/k/a Root Brands

Root Wellness LLC is a direct-selling company founded in 2019 and located in Brentwood, Tennessee. The Company markets health and wellness products, most notably its Clean Slate, Restore, and Zero-In products. In February 2021, DSSRC initiated an inquiry regarding the dissemination of health-related claims by Root Wellness and its salesforce members and opened a...

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Case #82-2022: Administrative Closure – LurraLife Global

LurraLife Global was a multi-level direct-selling company that marketed health and wellness products, including detoxification tea, to consumers. This inquiry was commenced by DSSRC pursuant to its ongoing independent monitoring advertising and marketing claims in the direct selling industry.

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Case #81-2022: Administrative Closure – QuiAri, LLC

QuiAri, LLC is a multi-level direct-selling company in Brandon, Florida, that markets health and wellness products. This inquiry was commenced by DSSRC pursuant to its ongoing independent monitoring advertising and marketing claims in the direct selling industry.

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Case #80-2022: Government Referral – Fifth Avenue Collection, Inc.

Fifth Avenue Collection is a multi-level direct-selling company that sells fashion jewelry products headquartered in Moose Jaw, Saskatchewan. The Direct Selling Self-Regulatory Council (DSSRC) commenced this inquiry pursuant to its ongoing, independent monitoring of advertising and marketing claims in the direct selling industry.

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Case #79-2022 – Government Referral – Vyvo, Inc.

Vyvo, Inc. is a multi-level direct selling company that markets a smart watch, DNA and genetics testing, and nutritional supplements. This inquiry was commenced by DSSRC pursuant to its ongoing independent monitoring of advertising in the direct selling marketplace and concerns earnings claims disseminated by the Company and its salesforce members.

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Case #78-2022 – Monitoring Inquiry – H20 At Home

H2O At Home is a multilevel marketing company headquartered in King of Prussia, Pennsylvania that offers consumers a line of non-toxic cleaning solutions. This inquiry was commenced by DSSRC...

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Case #77-2022 – Compliance Inquiry – Root Wellness LLC

The Direct Selling Self-Regulatory Council (DSSRC) opened a compliance inquiry against Root Wellness after health-related product claims similar to those addressed in a 2021 inquiry appeared in the social media posts of Root Wellness salesforce members. In addition, during its inquiry DSSRC identified more than 30 other related issues. 

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Case #76-2022 – Monitoring Inquiry – Sanki Global LLC

This inquiry was commenced by DSSRC pursuant to its ongoing independent monitoring of advertising and marketing claims in the direct selling industry. Sanki Global LLC is a multi-level direct selling company headquartered in Japan, with U.S. offices located in Henderson, Nevada.

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Case #75-2022 – Monitoring Inquiry – Tranont

This inquiry was commenced by DSSRC pursuant to its ongoing independent monitoring of advertising and marketing claims in the direct selling industry. Tranont is a multi-level direct selling company based in Utah. Founded in 2013, the Company sells health and wellness products, including a line of CBD products.

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Case #74-2022 – Monitoring Inquiry – Opulence Global

Opulence Global is a multi-level direct selling company that sells skincare, personal care, and health & wellness products. This inquiry concerns product and earnings claims disseminated by salesforce members on social media regarding the Fountain of Life product, an antioxidant that includes a Picea Abies extract as one of its primary...

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Case #73-2022 – Monitoring Inquiry – Financial Education Services

Financial Education Services is a multi-level direct selling company that markets credit repair services to consumers. This inquiry concerns earnings claims disseminated by company salesforce members on social media.

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Case #72-2022 – Monitoring Inquiry – Stella & DOT, LLC

Stella & DOT, LLC is a multi-level direct selling company that sells jewelry, bags, accessories, and women’s clothing. The Direct Selling Self-Regulatory Council (DSSRC) began this inquiry pursuant to its ongoing independent monitoring of advertising and marketing claims in the direct selling industry. This inquiry concerns earnings claims disseminated by Stella & DOT and its...

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Case #71-2022 – Monitoring Inquiry – Lifebrook, LLC

Lifebrook was a multilevel marketing company headquartered in Vermillion, South Dakota that sells juices, supplements, and other products containing Aronia. The Direct Selling Self-Regulatory Council (DSSRC) began this inquiry pursuant to its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.

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Case #70-2022 – Monitoring Inquiry – My Lala Leggings, Inc.

The Direct Selling Self-Regulatory Council (“DSSRC”) is a national advertising self-regulation program administered by BBB National Programs. This inquiry was commenced by DSSRC pursuant to its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.

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Case #69-2022 – Monitoring Inquiry – Max International, LLC

The Direct Selling Self-Regulatory Council (“DSSRC”) is a national advertising self-regulation program administered by BBB National Programs. This inquiry was commenced by DSSRC pursuant to its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.

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Case #68-2022 – Monitoring Inquiry – Daxen, Inc.

The Direct Selling Self-Regulatory Council (“DSSRC”) is a national advertising self-regulation program administered by BBB National Programs. This inquiry was commenced by DSSRC pursuant to its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.

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Case #67-2022 – Monitoring Inquiry – WorldVentures Marketing, LLC

The Direct Selling Self-Regulatory Council (“DSSRC”) is a national advertising self-regulation program administered by BBB National Programs. This inquiry was commenced by DSSRC pursuant to its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.

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Case #66-2022 – Monitoring Inquiry – Tastefully Simple

The Direct Selling Self-Regulatory Council (“DSSRC”) is a national advertising self-regulation program administered by BBB National Programs. This inquiry was commenced by DSSRC pursuant to its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.

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Case #65-2022 – Government Referral – FutureNet, Inc.

The Direct Selling Self-Regulatory Council (“DSSRC”) is a national advertising self-regulation program administered by BBB National Programs. 

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Case #64-2022 – Compliance Report – Young Living Essential Oils, LLC

Young Living Essential Oils, LLC (“Young Living” or the “Company”) is a global multi-level direct selling company that sells essential oils and other personal care and wellness products.

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Case #63-2022 – Monitoring Inquiry – Innov8tive Nutrition

The Direct Selling Self-Regulatory Council (“DSSRC”) is a national advertising self-regulation program administered by BBB National Programs. This inquiry was commenced by DSSRC pursuant to its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.

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Case

Case #62-2022 – Monitoring Inquiry – MWC Living, LLC d/b/a BE (Better Experience)

The Direct Selling Self-Regulatory Council (“DSSRC”) is a national advertising self-regulation program administered by BBB National Programs and commenced this inquiry pursuant to its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.

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Case #61-2022 – Compliance Report – Mary Kay, Inc.

Mary Kay, Inc.’s (“Mary Kay” or the “Company) business model is that of a direct sales company, which means Mary Kay products are sold by Mary Kay independent sales force members, person to person, away from fixed retail locations. The Company is headquartered in Dallas, Texas. Mary Kay was founded in 1963 and has an estimated three million independent beauty consultants selling Mary Kay®...

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Case #60-2022 – Monitoring Inquiry – Morinda, Inc., Corporation

Morinda, Inc. is a multi-level direct-selling company that markets a noni juice blend (Tahitian Noni) and various dietary supplements, personal care products, and essential oils. This inquiry was commenced by DSSRC pursuant to its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.

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Case #59-2022 – Government Referral – BE Rules, a/k/a BE Factor, f/k/a Melius

BE Rules, a/k/a BE Factor, f/k/a Melius (“BE” or the “Company”) is a multi-level direct selling company that markets forex and cryptocurrency trading package subscriptions. BE Rules is based in Dubai, United Arab Emirates and also maintains offices in India and the United Kingdom.[1] The Company maintains a Facebook page[2], an Instagram page[3], a company...

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Case #58-2022 – Monitoring Inquiry – Surge365

The Direct Selling Self-Regulatory Council (“DSSRC”) is a national advertising self-regulation program administered by BBB National Programs. This inquiry was commenced by DSSRC pursuant to its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.

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Case #57-2022 – Compliance Report – Le-Vel Brands, LLC

Le-Vel Brands, LLC (“Le-Vel” or the “Company) is a multi-level direct selling company headquartered in Frisco, Texas that was founded in 2012. The Company sells health and wellness products including dietary supplements containing vitamins, minerals, plant extracts, antioxidants, enzymes, probiotics, and amino acids.

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Case

Case #56-2022 – Monitoring Inquiry – Immunotec

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Administratively Resolved Inquiry Summaries

 

Case #1-2019 -Monitoring Inquiry- Wildtree, Inc.

BBB NATIONAL PROGRAMS, INC.

The Direct Selling Self-Regulatory Council

 

Case Number: 1-2019 – Monitoring Inquiry - Wildtree, Inc.

-DOWNLOAD CASE PDF-

 

COMPANY DESCRIPTION

Wildtree, Inc. (“Wildtree” or the “Company”) is a multi-level direct selling company that specializes in healthy meal solutions for families.

BASIS OF INQUIRY

The Direct Selling Self-Regulatory Council (“DSSRC”) is a national advertising self-regulation program administered by BBB National Programs, Inc. This inquiry was commenced by the DSSRC pursuant to its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.

Specifically, DSSRC identified several core earnings claims being disseminated on the Facebook pages of certain Wildtree representatives as well as success story testimonial videos located on the Wildtree website (https://www.wildtree.com/rep/homeoffice/join-wildtree)

 

The representative earnings claims that were the subject of this review are as follows: 

  1. Express and Implied Earnings Claims – Representatives’ Social Media Posts
    • Wildtree Sales Representative Facebook Post:

      💰JOINME! 
      Last but certainly not least join the Wildtree movement! The best thing I can offer you is our income opportunity. It means different things to everyone that uses it. For me it has been a way to get out of the house and have adult time. As well as allow me to purchase extra little things through out the month, like a fancy $5 coffee drink 
      😉 or put a little extra toward those student loans! For others it means earning enough to purchase groceries and gas every month. And others join to replace their full time corporate income to stay home with their kiddos and have the freedom to work when they want!

    • Wildtree Sales Representative Facebook Post:

      Ahhhh I have to brag just a little bit! Thanks to Wildtree, I was able to buy myself a brand new treadmill with my extra income I have made in two months 😍😍😍😱😱😱

      “You guys, there are so many reasons to join my team!! So ask yourself..... 
      Do you need to pay off some credit card debt or maybe a student loan?
      Do you want fun money?! Go on a family vaca, buy a treadmill like me 🙂:)maybe do a house remodel?

      Do you maybe want to start saving for the future? Maybe save up for a house, your kids college, weddings, etc.”

  2. Express and Implied Earnings Claims – Video Testimonials on Company’s Website
  • Video testimonial from a Wildtree representative: “Honestly, that’s the number one question. I remember at a workshop a husband of my host asked me ‘this isn’t a hobby for you?’ and when we sat down and started talking about it he was shocked that not only have I replaced my nursing income but I don’t work forty hours a week, I get to be home with my family, I get to travel a ton. So yeah you honestly can make money and that I think is the biggest thing that people don’t understand.”
  • Video testimonial from a Wildtree representative: “You can absolutely make money at Wildtree. I am firm, firm proof of that. You don’t have to have a background in sales and direct sales, anything like that. I didn’t, I knew nothing about it. And within several months I was making a substantial income with Wildtree and continue three years later and will continue down the road.”
  • Video testimonial from a Wildtree representative: “You hear it all the time that people don’t make money at this and that is absolutely not true. I’m I think living proof, I don’t have this “wow I made 5 million dollars last year” story but I have a pretty, like, I’m a normal person and I make about three times what I did as a labor and delivery nurse and I’m working part time hours so I certainly am making respectable money at this job.”
  • Video testimonial from a Wildtree representative: “There’s no limit, there’s no ceiling to how much you could make with this business so you need to set, you know, a desired amount with your up line and they will train you on how to meet or succeed that number every month.”
  • Video testimonial from a Wildtree representative: “Absolutely, you can make money with Wildtree. You can make whatever you think you’re worth, you can make whatever you are willing to work toward. The sky is truly the limit here and there aren’t many industries you can say that about um, so it’s very exciting to know that I can determine how much I make.”
  • Video testimonial from a Wildtree representative: “If someone asks me can they make money at Wildtree, I’d say absolutely. The question really is how much money do you want to make.”
  • Video testimonial from a Wildtree representative: “One of the things that I accomplished with my Wildtree business is that I honestly never even fathomed when I first signed up to be a Wildtree rep is that I would replace my nursing income. I not only replace it but go beyond my nursing income to be able to be adventurous and go out and have tons of flexibility with my family at the same time as building a business.”
  •  Video testimonial from a Wildtree representative: “So with Wildtree, one of the things that I never knew was possible that now I have achieved and just absolutely love is that I really can have it all. All! I can have flexibility, I can have freedom, I can have income, I get it all. I schedule around my kids’ schedule, around my family schedule, we go on trips, we’ve bought a second home. It’s amazing. So it’s possible with Wildtree.”
  • Video testimonial from a Wildtree representative: “Before I came to Wildtree I was a registered nurse in the labor and delivery department and I’ve been building my Wildtree business for a little over three and a half years. So I got invited to a Wildtree workshop just like everyone does and I fell in love with the easy dinner time solutions. I was suffering from the double whammy of being recently post-partum with baby number three and working the graveyard shift at the hospital, so super exhausted. Dinner time had gone out the window, like, a long time ago so it was magic solution for me. Four or five months in, I started to respect it as a job and treat it like a job and then that’s when everything changed and I started earning about the same as I was at the hospital and I really caught the scent, right, that it could be something so much more and so that’s when it became a business for me and not just a side gig… I was making enough money to be able to have this job where I work part-time hours when I choose and I didn’t have to take a pay cut but instead got a pay raise and living life on my own terms. When I first found Wildtree, I don’t think that was even on my radar. I was not familiar enough with this business to understand that that was realistic for someone so as soon as that became a reality for me that was my first huge celebration moment of like “I get to leave and be an entrepreneur.” Never would have thought that in a million years, that that would be where I am today.”

3. Incentive Trip Claims – Video Testimonials on Company’s Website

  • Video testimonial from a Wildtree representative: “So I never ever in a million years dreamed that I would be on an all-expense paid trip. I never have in my wildest dreams thought we’d be in an all-inclusive hotel where you can eat and drink and be merry. So earning this incentive trip was on my radar but never something I thought in a million years that I would earn or get to do.”
  • Video testimonial from a Wildtree representative: “Wildtree has taken me to Jamaica and Panama, never thought that was possible. For free. That’s amazing. And staying home and homeschooling my children and having an income. That was not—when I joined Wildtree I really did it as “oh, it’ll be a side job” or “oh it’ll be an extra couple hundred dollars a month” and, um, did not see the potential for an income. And now that I have it, I’m so—I’m proud of myself for being able to do that and grow a business and have that potential and the freedom.”

In the Facebook posts and testimonial videos on Wildtree’s website, the Wildtree representatives communicate various unqualified income representations regarding the amount of money and incentive trips that they have earned. In its inquiry, DSSRC informed the Company of its concern that the reasonable consumer may interpret these claims to mean that the success claimed by the Wildtree representatives would be the typical results that a Wildtree representative will generally achieve.

 

COMPANY’S POSITION

Wildtree submitted a written response to DSSRC’s initial inquiry letter. In accordance with DSSRC Policies and Procedures, DSSRC sent Wildtree a reply letter identifying remaining questions and concerns and affording the Company an opportunity to make an additional written submission. Wildtree did not make such as submission. Accordingly, the Company’s position set forth herein is based on Wildtree’s initial written submission into the case record before DSSRC.

As to the Facebook posts identified above, Wildtree noted that the such posts were personal posts by the Wildtree representatives and not corporate posts made by the Company. The Company also stated that the claims made by the representatives are factual, that there are no claims of guaranteed income or level of effort required and that such social media posts indicated that the Wildtree opportunity can mean different things to different individuals. Wildtree also noted that the social media claims touted the flexibility offered by Wildtree.

As to the earnings claims contained in the testimonial videos on the Wildtree website, the Company stated that the success stories profiled were true and that the video clips are of successful representatives discussing their own experiences with the Company. The Company also stated that while the videos spoke to an income opportunity they did not expressly quantify an amount of money earned. With respect to claims that a representative was able to replace her nursing income and another representative did not take a pay cut from her income as a labor and delivery nurse, the Company stated that neither representative specifically stated how much they had earned as a nurse or how much they earn working as a Wildtree representative.

With respect to a claim that a Company representative purchased a second home, Wildtree stated that the comment could be perceived as implying that the second home was purchased with the representative’s Wildtree income and that the Company would ask the representative to delete that reference.

Wildtree’s position on the video testimonials highlighting Wildtree representatives who earned incentive trips was that the videos are factually correct and that each the videos were recorded while the representative profiled was on an incentive trip.

 

ANALYSIS AND RECOMMENDATION

  1. Express and Implied Earnings Claims – Representatives’ Social Media Posts

     

    An advertiser has the burden to support all reasonable interpretations of its claims and not simply the messages it intended to convey. Verizon Communications, Inc. (Verizon Wireless Services (“First to 5G”)), Report #6258, NAD/CARU Case Reports (May 2019); FTC Advertising Substantiation Policy Statement, appended to Thompson Medical Co., 104 F.T.C. 648 (1984), aff’d 791 F.2d 189 (D.C. Cir. 1986). In the direct selling context, the DSSRC self-regulatory program makes clear that the responsibility of the direct selling company extends to the claims disseminated by members of a direct selling company’s salesforce. While the social media claims identified by DSSRC were made personally by Wildtree representatives and were not claims made by the Company itself, such claims must nonetheless be truthful, accurate and presented in a manner that is not false, deceptive or misleading. FTC Guide Concerning the Use of Endorsements and Testimonials in Advertising, 16 CFR §255.1(d).[1]

    While Wildtree is correct that the social media posts tout the flexibility afforded by selling Wildtree and that there are no express claims of guaranteed income or the amount of effort required to earn a certain income, DSSRC remains concerned that these posts also make implied  earnings/income claims that must be substantiated. Specifically, one post states that “For others it [Wildtree] means earning enough to purchase groceries and gas every month. And others decide to replace their full time corporate income to stay home with the kiddos and have the freedom to work when they want.” The other post asks “Do you need to pay off some credit card debt or maybe a student loan? ⭐️Do you want fun money?! Go on a family vaca, buy a treadmill like me 🙂:)maybe do a house remodel? ⭐️Do you maybe want to start saving for the future? Maybe save up for a house, your kids college, weddings, etc.” DSSRC determined that such posts may reasonably communicate to consumers that a sales representative’s direct selling income will be enough to do things such as pay certain monthly bills (groceries and gas), replace the income of a full-time job, pay off debts and loans, take a family vacation or a remodel a home. Consistent with FTC guidance, if such results are not what would be expected by the typical representative of Wildtree, that fact must be disclosed along with the typical earnings that can be expected by a representative of Wildtree. Specifically, the FTC Guide Concerning the Use of Endorsements and Testimonials in Advertising provides that:

    An advertisement containing an endorsement relating the experience of one or more consumers on a central or key attribute of the product or service also will likely be interpreted as representing that the endorser’s experience is representative of what consumers will generally achieve with the advertised product or service in actual, albeit variable, conditions of use. Therefore, an advertiser should possess and rely upon adequate substantiation for this representation. If the advertiser does not have substantiation that the endorser’s experience is representative of what consumers will generally achieve, the advertisement should clearly and conspicuously disclose the generally expected performance in the depicted circumstances, and the advertiser must possess and rely on adequate substantiation for that representation.

    16 CFR § 255.2(b). Accordingly, DSSRC recommends that Wildtree have its representatives remove these earnings claims from Facebook or modify them by clearly and conspicuously disclosing the typical earnings that can be expected by a representative of Wildtree. Such a typical earnings disclosure must be substantiated by competent and reliable evidence demonstrating its typicality.

     

  2. Express and Implied Earnings Claims – Video Testimonials on Company’s Website

     

    As an initial matter, DSSRC notes that Wildtree stated that it would ask its representative to delete a reference to purchasing a second home in her video testimonial. By its review, DSSRC believes that action is necessary and appropriate but notes that this video resides on Wildtree’s own website and that the reference to the purchase of a second home remains in this video. Accordingly, DSSRC recommends that Wildtree modify this video to remove the reference to purchasing a second home or to remove this video testimonial in its entirety.

    As to the other earnings testimonials on Wildtree’s website, DSSRC was concerned that the testimonials imply a significant income can be expected by a typical a representative of Wildtree. The implied income claims in the video testimonials include “I replaced my nursing income,” “within several months I was making a substantial income,” “I don’t have this ‘wow I made 5 million dollars last year’ story but… I make about three times what I did as a labor and delivery nurse,” “I honestly never even fathomed when I first signed up to be a Wildtree rep is that I would replace my nursing income,” “I started earning about the same as I was at the hospital… “I didn’t have to take a pay cut but instead got a pay raise and living life on my own terms.” While these testimonials do not expressly state that the representatives earn a specific amount of income, DSSRC believes that they do imply a substantial level of income earned. Before disseminating an advertisement, the advertiser must substantiate all claims – express and implied – that are conveyed to a reasonable consumer. FTC Advertising Substantiation Policy Statement, appended to Thompson Medical Co., 104 F.T.C. 648 (1984). Further, even truthful testimonials from representatives “who do earn career-level income or more will likely be misleading unless the advertising or presentation also makes clear the amount earned or lost by most participants.” FTC Business Guidance Concerning Multi-Level Marketing, §13 (January 2018). See also, FTC Guide Concerning the Use of Endorsements and Testimonials in Advertising. Accordingly, DSSRC recommends that Wildtree remove the implied earnings claims contained in the video testimonials or modify the videos to clearly and conspicuously disclose the typical earnings that can be expected by a representative of Wildtree.

     

  3. Incentive Trip Claims – Video Testimonials on Company’s Website

Wildtree states that testimonials of representatives regarding earned incentive trips are true and that the videos were recorded while the representatives were on the trips. Consistent with the FTC Guide Concerning the Use of Endorsements and Testimonials in Advertising, DSSRC recommends that, if the Company does not have substantiation that the experience of these individuals is representative of what consumers will generally achieve, that Wildtree remove the incentive trip testimonials from its website or modify the testimonials to “clearly and conspicuously disclose the generally expected performance in the depicted circumstances” i.e., what percentage of Wildtree representatives earn an incentive trip. 16 CFR §255.2

 

CONCLUSION

DSSRC determined that the express and implied earnings claims made on social media by Wildtree representatives and in video testimonials on Wildtree’s website may reasonably communicate to consumers that a typical Wildtree representative would earn a significant income selling Wildtree. DSSRC recommends that such claims be discontinued or modified to clearly and conspicuously disclose to consumers the typical earnings that can be expected by a Wildtree representative.

Similarly, DSSRC determined that the incentive trip claims made in video testimonials on Wildtree’s website may reasonably communicate to consumers that a typical Wildtree representative would earn such trips. DSSRC recommends that such claims be discontinued or modified to clearly and conspicuously disclose to consumers how typical it is for a Wildtree representative to earn an incentive trip.

 

COMPANY STATEMENT

“Wildtree denies that there is anything misleading or otherwise untoward in testimonial videos and its website regarding its direct sales operations. That said, there has been a change in Wildtree’s business strategy unrelated to your [DSSRC’s] inquiry. Specifically, Wildtree is in the process of shifting from direct sales to wholesale and retail channels of distribution. As a result, Wildtree will no longer be offering its products through direct sales. As a result of this change, Wildtree will be removing all testimonials and other website claims of income potential resulting from direct sales of Wildtree products from its website, effective August 1, 2019.”

 

(Case No. 1-2019 HJS, closed on 8/1/2019)

© 2019. BBB National Programs, Inc.

 

[1] This responsibility is also expressly recognized by the Direct Selling Association’s Code of Ethics. DSA Code of Ethics, § 8(b)(1)

Closure

DSSRC Administrative Closure #318

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DSSRC Administrative Closure #317

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DSSRC Administrative Closure #316

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DSSRC Administrative Closure #315

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DSSRC Administrative Closure #314

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DSSRC Administrative Closure #313

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DSSRC Administrative Closure #312

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DSSRC Administrative Closure #311

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DSSRC Administrative Closure #308

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DSSRC Administrative Closure #306

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DSSRC Administrative Closure #305

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DSSRC Administrative Closure #304

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DSSRC Administrative Closure #303

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DSSRC Administrative Closure #302

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DSSRC Administrative Closure #301

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DSSRC Administrative Closure #300

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DSSRC Administrative Closure #299

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DSSRC Administrative Closure #298

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DSSRC Administrative Closure #297

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DSSRC Administrative Closure #294

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DSSRC Administrative Closure #293

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DSSRC Administrative Closure #292

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DSSRC Administrative Closure #291

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DSSRC Administrative Closure #290

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DSSRC Administrative Closure #289

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DSSRC Administrative Closure #288

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DSSRC Administrative Closure #287

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DSSRC Administrative Closure #286

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DSSRC Administrative Closure #285

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DSSRC Administrative Closure #284

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DSSRC Administrative Closure #281

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DSSRC Administrative Closure #280

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DSSRC Administrative Closure #279

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DSSRC Administrative Closure #278

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DSSRC Administrative Closure #277

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DSSRC Administrative Closure #276

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DSSRC Administrative Closure #275

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DSSRC Administrative Closure #274

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DSSRC Administrative Closure #273

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DSSRC Administrative Closure #272

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DSSRC Administrative Closure #271

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Closure

DSSRC Administrative Closure #269

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DSSRC Administrative Closure #268

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DSSRC Administrative Closure #267

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DSSRC Administrative Closure #266

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Closure

DSSRC Administrative Closure #265

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DSSRC Administrative Closure #264

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DSSRC Administrative Closure #263

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DSSRC Administrative Closure #262

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DSSRC Administrative Closure #261

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DSSRC Administrative Closure #260

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DSSRC Administrative Closure #259

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Closure

DSSRC Administrative Closure #258

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Closure

DSSRC Administrative Closure #257

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Closure

DSSRC Administrative Closure #256

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Closure

DSSRC Administrative Closure #255

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Closure

DSSRC Administrative Closure #254

The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding certain earnings claims that were disseminated on social media by the Company’s salesforce members. The claims at issue were disseminated on Facebook, Instagram, and YouTube. DSSRC contacted the Company and expressed concern that these social media posts could be reasonably interpreted by consumers as...

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Closure

DSSRC Administrative Closure #253

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Closure

DSSRC Administrative Closure #252

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DSSRC Administrative Closure #251

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Closure

DSSRC Administrative Closure #250

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DSSRC Administrative Closure #249

The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct-selling company (“Company”) that sells wellness products regarding certain product and earnings claims that were disseminated on social media by the Company’s...

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DSSRC Administrative Closure #248

The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding certain earnings claims that were disseminated on social media by the Company’s salesforce members. The claims at issue included...

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DSSRC Administrative Closure #247

The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding certain earnings claims that were disseminated on social media by the Company’s salesforce members. The claims at issue were all disseminated on Facebook. DSSRC contacted the Company and expressed concern that these social media posts could be reasonably interpreted by consumers as meaning that the...

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DSSRC Administrative Closure #246

The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct-selling company (“Company”) that sells cosmetic products regarding certain earnings claims that were disseminated on social media by the Company’s salesforce members. The posts were identified as part of DSSRC’s ongoing monitoring process, which found thirteen posts on Facebook, YouTube, and Twitter.

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DSSRC Administrative Closure #245

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DSSRC Administrative Closure #244

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DSSRC Administrative Closure #243

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DSSRC Administrative Closure #242

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DSSRC Administrative Closure #241

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DSSRC Administrative Closure #240

The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding certain earnings claims that were disseminated on social media by the Company’s salesforce members. The claims at issue originated from four social media posts disseminated on Facebook. DSSRC contacted the Company and expressed concern that these posts communicated statements that could be reasonably...
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DSSRC Administrative Closure #239

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DSSRC Administrative Closure #238

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding six social media posts that were disseminated on social media and that were identified by DSSRC pursuant to its ongoing, independent monitoring of the direct selling industry. DSSRC was concerned that the posts communicated health-related product claims including those regarding the human body’s...
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DSSRC Administrative Closure #237

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding six social media posts that were disseminated on Facebook, Instagram and Pinterest that were identified by DSSRC pursuant to its ongoing, independent monitoring of the direct selling industry.
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Closure

DSSRC Administrative Closure #236

The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding certain earnings claims that were disseminated on social media by the Company’s salesforce members. The claims at issue included fourteen (14) posts that were disseminated on Facebook and YouTube, and included unlimited income claims (e.g., “unlimited income potential”), financial freedom income claims...
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Closure

DSSRC Administrative Closure #235

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (“Company”) regarding seven social media posts disseminated on Facebook and one Linked-In post that were identified pursuant to DSSRC’s monitoring of product and earnings claims communicated in the direct selling industry. The eight posts included claims that salesforce members can earn generally expect to earn significant...
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Closure

DSSRC Administrative Closure #234

The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding certain earnings claims and product performance claims that were disseminated on social media by the Company’s salesforce members. The claims at issue included nine (9) posts that were disseminated on Facebook, YouTube, and Twitter and included residual income (e.g., “… work on your own terms and create...
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Closure

DSSRC Administrative Closure #233

The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding certain earnings claims and one product performance claim that were disseminated on social media by the Company’s salesforce members. The claims at issue included sixteen (16) posts that were disseminated on Facebook and YouTube, and included unlimited income (e.g., “Unlimited income potential”) and...
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Closure

DSSRC Administrative Closure #232

The Direct Selling Self-Regulatory Council (DSSRC) initiated an inquiry regarding six earnings claims and one product performance claim communicated on social media posts disseminated by salesforce members of a direct selling company (“the Company”). Six of the identified claims were disseminated on Facebook and the remaining claim was communicated on a YouTube video.
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Closure

DSSRC Administrative Closure #231

The Direct Selling Self-Regulatory Council (DSSRC) initiated an inquiry into a direct selling company (“Company”) regarding earnings claims disseminated by salesforce members of the Company on seven Facebook posts, one Twitter post and on the Company website. DSSRC expressed its concerns that the claims at issue communicated the messages that salesforce members can achieve financial freedom, take free trips...
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Closure

DSSRC Administrative Closure #230

The Direct Selling Self-Regulatory Council (DSSRC) initiated an inquiry involving a direct selling company (“Company”) regarding six earnings claims disseminated by Company salesforce members on Facebook, Twitter and YouTube. The claims identified by DSSRC included, but were not limited to, “earn 4 to 5 figures income,” “you decide your income,” “I paid off my entire family’s medical bills,” “I just paid...

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Closure

DSSRC Administrative Closure #229

The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding certain earnings and product claims that were disseminated on social media by Company salesforce members. More specifically, the earnings claims at issue in two social media posts referenced replacement income that could be realized through the Company’s business opportunity (“quit my 9-5 and made...
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Closure

DSSRC Administrative Closure #228

The Direct Selling Self-Regulatory Council (DSSRC) initiated an inquiry into a direct selling company (“Company”) regarding earnings claims disseminated by salesforce members of the Company on social media. The social media posts at issue included claims that salesforce members could earn full-time income, and/or substantial amounts of money in a short time, obtain financial freedom, and be their own boss....
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Closure

DSSRC Administrative Closure #227

The Direct Selling Self-Regulatory Council (DSSRC) initiated an inquiry into a direct selling company (“Company”) regarding earnings claims disseminated by both the Company and its salesforce members on Facebook. The Facebook posts included claims of full-time income, unlimited income, and that the Company’s business opportunity can provide participants with the ability to make car payments, take vacations and...
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Closure

DSSRC Administrative Closure #226

The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) that offers nutritional beverages regarding certain earnings and product claims that were disseminated on social media by the Company’s salesforce members. More specifically, the seven earnings claims and twelve product claims at issue were all communicated on Facebook. The product claims brought to the Company’s...
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Closure

DSSRC Administrative Closure #225

The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) that markets health and wellness products regarding three earnings claims and six health-related claims disseminated by salesforce members on Facebook and YouTube. The social media posts at issue included earnings claims stating that salesforce members could generally expect to achieve financial freedom and...
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Closure

DSSRC Administrative Closure #224

The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding certain earnings claims and products claims that were disseminated on social media by the Company’s salesforce members. The claims at issue included fifteen (15) posts that were disseminated on Facebook and YouTube and included unlimited income, full-time income claims (e.g., “Can be a great side job for...
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Closure

DSSRC Administrative Closure #223

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (“Company”) regarding seventeen social media posts disseminated on Facebook and one YouTube video. These social media posts were identified by DSSRC through its monitoring of the direct selling industry. The Facebook posts included references to the ability of Company salesforce members to earn significant monthly income...
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Closure

DSSRC Administrative Closure #222

The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding nine earnings claims disseminated by salesforce members of the Company on Facebook. While one of the Facebook posts conveyed only that the Company’s business opportunity could provide salesforce members with a supplemental income to help pay down a bill, others conveyed that the Company’s direct selling...
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Closure

DSSRC Administrative Closure #221

The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding certain earnings claims that were disseminated on social media by the Company’s salesforce members. The claims at issue were made via five Facebook posts and two YouTube videos. These claims included unqualified earnings claims, such as, but not limited to, financial freedom and unlimited income. DSSRC...
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Closure

DSSRC Administrative Closure #220

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a company (“Company”) regarding five social media posts disseminated on Facebook that were identified pursuant to its monitoring of the direct selling industry. The posts included references to, among other things, the Company’s “unlimited income” potential, claims that salesforce members will earn “residual income” and a statement regarding how...
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Closure

DSSRC Administrative Closure #219

The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding certain earnings claims that were disseminated on social media by the Company’s salesforce members. The claims at issue included five (5) posts that were disseminated on Facebook and included unlimited income (e.g., “An unlimited income opportunity’) and full-time income claims (e.g., “Earn full-time...
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Closure

DSSRC Administrative Closure #218

The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding certain earnings claims that were disseminated on social media by the Company’s salesforce members. The claims at issue were made via 11 posts on Facebook and included quantified earnings claims as well as claims that Company salesforce members can earn trips, significant income, free jewelry, financial...
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Closure

DSSRC Administrative Closure #217

The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding four earnings claims disseminated by salesforce members of the Company on social media. During the pendency of DSSRC’s inquiry, DSSRC identified four additional earnings claims that were disseminated by salesforce members of the Company on social media and brought those claims to the Company’s attention....
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Closure

DSSRC Administrative Closure #216

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a company (“Company”) regarding eighteen social media posts disseminated on Facebook and YouTube that were identified pursuant to its monitoring of the direct selling industry. Fifteen of the social media posts made health-related claims regarding skin conditions such as, but not limited to, eczema and psoriasis. DSSRC was also concerned that...

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Closure

DSSRC Administrative Closure #215

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (“Company”) regarding four social media posts disseminated on Facebook that were identified pursuant to its monitoring of the direct selling industry. Three of the posts included references to the ability for Company salesforce members to earn full time income. In addition, the remaining post referenced the COVID-19...

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Closure

DSSRC Administrative Closure #214

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (“Company”) regarding four social media posts disseminated on Facebook and one YouTube video that were identified pursuant to its monitoring of the direct selling industry. DSSRC expressed its concern to the Company that all five posts communicated atypical earnings claims regarding the amount of income that could be...

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Closure

DSSRC Administrative Closure #213

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (“Company”) regarding five social media posts disseminated on Facebook and one YouTube video that were identified pursuant to its monitoring of the direct selling industry. The Facebook posts included references to the efficacy of the Company’s products to treat several health-related conditions including arthritis and...

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Closure

DSSRC Administrative Closure #212

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a company (“Company”) regarding thirteen social media posts disseminated on Facebook that were identified pursuant to its monitoring of the direct selling industry. The posts included references to, among other things, the Company’s “unlimited income potential” and how salesforce members can earn “$1,000 a month,” become “financially...

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Closure

DSSRC Administrative Closure #211

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (“Company”) regarding three social media posts disseminated on YouTube, Facebook, and TikTok. DSSRC was concerned that these posts may be reasonably interpreted as communicating that by partaking in the Company’s business opportunity, salesforce members would earn a substantial income. The posts were identified by DSSRC...

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Closure

DSSRC Administrative Closure #210

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding fourteen social media posts that DSSRC was concerned communicated the message that the Company’s products were effective in treating a number of serious health conditions including, but not limited to, COVID-19, heart disease, migraines, osteoporosis, and stress. The posts were identified by DSSRC...
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Closure

DSSRC Administrative Closure #209

The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding eight Facebook that were disseminated by the Company’s salesforce members. The social media posts at issue referenced the ability of the Company’s products to address, among other conditions, pain, anxiety, depression, diabetes, arthritis, fibromyalgia and high blood pressure.
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Closure

DSSRC Administrative Closure #208

The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding certain earnings claims that were disseminated by the Company’s salesforce members on social media. The claims conveyed that the Company’s business opportunity offered financial freedom and full-time income as well as express claims regarding the monthly income that could be earned through selling the...
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Closure

DSSRC Administrative Closure #207

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding five social media posts that DSSRC was concerned communicated the message that the Company’s products were effective in treating a number of serious health conditions including diabetes, high blood pressure, cancer, and coronavirus. The posts were identified by DSSRC pursuant to its ongoing,...
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Closure

DSSRC Administrative Closure #206

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding four social media posts that DSSRC was concerned communicated the message that the Company’s products are effective in treating a number of serious health conditions including, but not limited to, arthritis, diabetes, depression, anxiety, Lyme disease, and Lupus. The posts were identified by DSSRC...
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Closure

DSSRC Administrative Closure #205

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding eight social media posts disseminated on Facebook and YouTube that DSSRC was concerned may be reasonably interpreted as communicating that Company’s products are effective to treat a number of serious health-related conditions including cancer, autism, Parkinson’s disease and arthritis. In...
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Closure

DSSRC Administrative Closure #204

The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding certain claims that were disseminated by the Company’s salesforce members on social media. The claims included health-related product claims that the Company’s products addressed conditions including adrenal fatigue, hormonal imbalance, anxiety, depression and inflammation. The claims also included...
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Closure

DSSRC Administrative Closure #203

The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding certain earnings claims that were disseminated by the Company’s salesforce members on social media. The earnings claims promoted messages that the Company’s salesforce members could become “successful,” earn “an extra $500 a month,” and achieve “financial freedom and generational wealth.” DSSRC informed...
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Closure

DSSRC Administrative Closure #202

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding three Facebook posts that DSSRC was concerned communicated the message that the Company’s products are effective in treating several serious health related conditions such as autism, attention deficit hyperactivity disorder (ADHD), and asthma. The posts were identified by DSSRC pursuant to its...
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Closure

DSSRC Administrative Closure #201

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding five social media posts that DSSRC was concerned were communicating inappropriate earnings claims. The posts included references such as “replace another income,” “full-time opportunity,” “travel for free,” “what would you do with an extra $500 a month?”, and “looking for a new career or...

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Closure

DSSRC Administrative Closure #200

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding six Facebook posts that DSSRC was concerned communicated the message that the Company’s products are effective in treating a number of serious health conditions including arthritis, cancer, diabetes, high blood pressure, heart disease, kidney stones, and helps with weight loss. The posts were...
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Closure

DSSRC Administrative Closure #199

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding two social media posts that DSSRC was concerned communicated unsubstantiated health and wellness benefits claims that the Company’s products can prevent certain diseases and protect against health-related conditions including COVID-19. The posts were identified by DSSRC pursuant to its ongoing,...
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Closure

DSSRC Administrative Closure #198

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding three social media posts that DSSRC was concerned communicated the message that the Company’s products are effective as a weight-loss supplement and in treating several serious health-related conditions including, but not limited to, diabetes, and rheumatoid arthritis. The posts were identified by...
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Closure

DSSRC Administrative Closure #197

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding six social media posts disseminated by salesforce members. DSSRC was concerned that the posts communicated inappropriate earnings claims to consumers and potential salesforce members including representations of financial freedom and monthly income ranging from $500 to $1,000 a month.
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Closure

DSSRC Administrative Closure #196

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding five Facebook posts that DSSRC was concerned communicated unsubstantiated health and wellness benefits claims that the Company’s products can protect against health-related conditions including COVID-19. The posts were identified by DSSRC pursuant to its ongoing, independent monitoring of the...
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Closure

DSSRC Administrative Closure #195

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding two social media posts (i.e., one YouTube video and one Facebook post). DSSRC was concerned that post communicated the message that the Company’s products can help protect against COVID-19. The posts were identified by DSSRC pursuant to its ongoing, independent monitoring of the direct selling...
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Closure

DSSRC Administrative Closure #194

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding three Facebook posts and three other online posts disseminated by salesforce members which DSSRC was concerned were communicating inappropriate earnings claims. The posts included references to “Full-time income/employment,” “unlimited income,” “long term residual income,” “significant income,” and...
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Closure

DSSRC Administrative Closure #193

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding earnings claims and product claims disseminated by company salesforce members on social media and by the Company on its website. DSSRC was concerned that such claims depicted success that may not be generally achievable by the typical consumer or individual engaged in direct selling of the...
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Closure

DSSRC Administrative Closure #192

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding three social media posts disseminated by company salesforce members that communicated health-related product claims. In addition, DSSRC also inquired regarding certain earnings claims that appeared on the Company’s website as well as earnings claims disseminated by salesforce members on social...

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Closure

DSSRC Administrative Closure #191

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding three Facebook posts disseminated by salesforce members which DSSRC was concerned were communicating inappropriate earnings claims. The first post referenced the “unlimited earning potential” that could be realized through the Company’s business opportunity. The second post promised “additional...
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Closure

DSSRC Administrative Closure #190

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding two social media posts disseminated by salesforce members of the Company. DSSRC was concerned that the posts were communicating the message that the Company’s products were effective in the treatment and prevention of COVID-19.
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Closure

DSSRC Administrative Closure #189

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding three social media posts disseminated by Company salesforce members. Two of the posts included the same copy which referenced the COVID-19 pandemic and the significant amount of income that two different Company salesforce members earned through the direct selling business opportunity. The third...
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Closure

DSSRC Administrative Closure #188

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding three social media posts made by international salesforce members of the Company. DSSRC expressed its concerns that the three posts, while originating outside of the United States, communicated the message that the Company's products are effective in the treatment of COVID-19.
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Closure

DSSRC Administrative Closure #187

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding one YouTube video. DSSRC was concerned that the video, which was recorded and uploaded in Hungarian, made claims that the Company’s products are effective in the treatment of COVID-19.
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Closure

DSSRC Administrative Closure #186

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding nine social media posts disseminated by company salesforce members. DSSRC was concerned that these posts conveyed unsubstantiated product, health and wellness benefits claims that the Company’s products can protect against several health-related conditions including, but not limited to Diabetes,...
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Closure

DSSRC Administrative Closure #185

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding one social media post disseminated by a company salesforce member. Some of the language in the post made an atypical representation regarding the level of income that a salesforce member could expect to earn from the Company’s business opportunity. The post was identified by DSSRC pursuant to...

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Closure

DSSRC Administrative Closure #184

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding six social media posts. The inquiry involved a number of health-related posts which included claims that the Company’s products can treat Alzheimer’s disease and cancer and prevent diabetes and strokes. The posts were identified by DSSRC pursuant to its ongoing, independent monitoring of the...

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Closure

DSSRC Administrative Closure #183

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding nine social media posts. DSSRC was concerned that these posts made both explicit and implied claims that typical salesforce members of the Company could generally expect to earn significant, full-time, or career replacement income through participating in the Company’s business opportunity. The...

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Closure

DSSRC Administrative Closure #182

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding three social media posts disseminated by salesforce members of the company. DSSRC was concerned that the posts communicated the message that employees of the Company could earn unlimited, residual income and that the posts made representations that were atypical for salesforce members of the...
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Closure

DSSRC Administrative Closure #181

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding one social media post that was disseminated by a salesforce member of the Company. DSSRC was concerned that the post communicated that a typical salesforce member will earn a significant amount of income from the Company’s business opportunity. 

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Closure

DSSRC Administrative Closure #180

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding four social media posts that were disseminated by salesforce members of the Company. DSSRC was concerned that all four posts communicated the message that the Company’s products were effective in the treatment and prevention of several serious health-related conditions including, but not limited...
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Closure

DSSRC Administrative Closure #179

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding four social media posts that DSSRC was concerned conveyed the message that the Company’s products were effective in treating several serious health-related conditions, such as Covid-19 and other viral infections. DSSRC was also concerned that one of the posts, made by an international...
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Closure

DSSRC Administrative Closure #178

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding four social media posts that conveyed the message that the Company's products can treat several serious health-related conditions including diabetes and autism. DSSRC was also concerned that some of the social media posts communicated the message that salesforce members can generally expect to...

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Closure

DSSRC Administrative Closure #177

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding seven social media posts that DSSRC was concerned communicated the message that the Company’s products effectively treated serious health-related conditions such as cancer, diabetes, and migraines. The posts were identified by DSSRC pursuant to its ongoing, independent monitoring of the direct...
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Closure

DSSRC Administrative Closure #176

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding four social media posts made by salesforce members of the Company. DSSRC was concerned that these posts conveyed the message that the Company’s products can effectively prevent or treat serious health-related conditions including eczema. DSSRC also brought to the attention of the company a series...
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Closure

DSSRC Administrative Closure #175

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding two social media posts that DSSRC believed to be communicating the message that the Company’s product was effective in the treatment of COVID-19 and two posts that DSSRC was concerned represented a level of income that could not be expected to be attained by the average salesforce member. The posts...
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Closure

DSSRC Administrative Closure #174

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding five Facebook posts that conveyed the message that the Company’s products effectively treated serious health-related skin conditions such as eczema and psoriasis and the Company’s business opportunity will typically result in salesforce members earning “financial freedom” and “unlimited income”....
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Closure

DSSRC Administrative Closure #173

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding one YouTube video and two Facebook posts disseminated by Company salesforce members. DSSRC expressed concern that the video and the posts communicated the message that the Company’s products are effective as a treatment for several serious health conditions. In the YouTube video, the salesforce...
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Closure

DSSRC Administrative Closure #172

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding two Facebook posts (one of which was a Spanish-language post) disseminated by its salesforce members. DSSRC was concerned that the two posts communicated the message that the Company’s product was effective in the prevention and treatment of serious health-related conditions including, but not...
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Closure

DSSRC Administrative Closure #171

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding three Facebook posts that were disseminated by salesforce members of the company. DSSRC expressed concern that all three posts communicated the message that the Company’s products were effective in treating health-related conditions including, but not limited to, cancer, autism, diabetes, and...
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Closure

DSSRC Administrative Closure #170

DSSRC contacted a direct selling company regarding three social media posts disseminated by salesforce members that communicated the efficacy of the Company’s products to treat ADHD in children, COVID-19 and other health-related conditions. The social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. 

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Closure

DSSRC Administrative Closure #169

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding three social media posts that DSSRC was concerned conveyed, either through depictions or accompanying text, that the Company’s salesforce members can earn a significant income through the Company’s business opportunity.

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Closure

DSSRC Administrative Closure #168

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding four social media posts that DSSRC was concerned contained health-related product claims including statements that the Company’s products could prevent, treat, or cure COVID-19. DSSRC identified the subject social media posts that were made by Company salesforce members through its ongoing...

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Closure

DSSRC Administrative Closure #167

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding three Facebook posts that were disseminated by its independent salesforce members. 
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Closure

DSSRC Administrative Closure #166

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding four Facebook posts that were disseminated by its salesforce members. One post communicated health-related treatment claims regarding skin maladies. The remaining three posts included claims that potential recruits could replace income that was lost due to COVID-19, pay off debts, and earning...
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Closure

DSSRC Administrative Closure #165

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding four Facebook posts that were disseminated by salesforce members of the Company. All four of the post conveyed strong health-related product claims including the message that the Company’s products were effective to treat serious health conditions such as cancer, Alzheimer’s, and auto-immune diseases.
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Closure

DSSRC Administrative Closure #164

The Direct Selling Self-Regulatory Council (“DSSRC”) brought three Facebook posts containing product claims to the attention of a direct selling company (the “Company”). The posts were disseminated by salesforce members of the Company and were identified by DSSRC pursuant to its ongoing, independent monitoring of the direct selling industry.
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Closure

DSSRC Administrative Closure #163

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding three social media posts that DSSRC was concerned contained health-related product and income claims including statements that may imply that the Company’s products could prevent, treat, or cure COVID-19. After commencement of its inquiry, DSSRC identified three additional social media posts by...
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Closure

DSSRC Administrative Closure #162

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding social media posts that were disseminated by salesforce members. The subject claims and social media posts came to DSSRC’s attention through its independent monitoring of advertising in the direct selling marketplace.    
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Closure

DSSRC Administrative Closure #161

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding four Facebook posts that were disseminated by salesforce members of the Company. All four of the post conveyed strong health-related product claims including the message that the Company’s products were effective to treat serious health conditions such as COVID-19, ADHD, dementia, Alzheimer’s...

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Closure

DSSRC Administrative Closure #160

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding social media posts that were disseminated by salesforce members. The subject claims and social media posts came to DSSRC’s attention through its independent monitoring of advertising in the direct selling marketplace. 

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Closure

DSSRC Administrative Closure #159

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding four Facebook posts that were disseminated by Company salesforce members. All four of the posts made reference to prospective salesforce members being able to “replace lost income” through the Company’s business opportunity and one of the posts included an implied reference to achieving...

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Closure

DSSRC Administrative Closure #158

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) about two Facebook posts that were made by salesforce members of the Company. The first post conveyed strong health-related product claims including that the Company’s products combat COVID-19 and the second presented the earning opportunity afforded by selling the Company’s product as a way to make...
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Closure

DSSRC Administrative Closure #157

The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding five Facebook posts that came to its attention pursuant to its independent monitoring of marketing claims in the direct selling industry. Four of the posts made health claims pertaining to the Company’s immunity boosting products and COVID-19. In the remaining post, the Company’s salesforce member...
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Closure

DSSRC Administrative Closure #156

The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding two Facebook posts that came to its attention pursuant to its independent monitoring of marketing claims in the direct selling industry. These posts made by the Company’s salesforce members included serious health-related claims for its products regarding immunity boosting and cancer-prevention.
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Closure

DSSRC Administrative Closure #155

The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding two Facebook posts and a YouTube video that came to its attention pursuant to its independent monitoring of marketing claims in the direct selling industry. Both Facebook posts made financial freedom claims, and one made explicit “doubled my income” claims. The YouTube video made health-related claims...
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Closure

DSSRC Administrative Closure #154

The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding three Facebook posts and a YouTube video that came to DSSRC’s attention pursuant to its independent monitoring of direct selling claims disseminated on social media.  The first Facebook post included a video testimonial and claims pertaining to the medical benefits that could result from using the...
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Closure

DSSRC Administrative Closure #153

The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding two Facebook posts and a Slideshare presentation that were identified pursuant to DSSRC’s independent monitoring of marketing claims in the direct selling industry. The two Facebook posts included claims that the Company’s product could treat COVID-19 and its accompanying symptoms. The Slideshare...
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Closure

DSSRC Administrative Closure #152

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding three Facebook posts made by salesforce members of the Company.  DSSRC was concerned that the three Facebook posts contained strong health-related product performance claims including but not limited to claims that certain of the Company’s products can treat and/or prevent chronic migraines,...
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Closure

DSSRC Administrative Closure #151

The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding three Facebook posts that were identified by DSSRC as part of its ongoing monitoring of advertising and marketing claims in the direct selling industry.
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Closure

DSSRC Administrative Closure #150

The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding two Facebook posts and a YouTube video that came to its attention pursuant to its independent monitoring of marketing claims in the direct selling industry. In one Facebook post, the salesforce referenced earning $550 in the first month working for the Company. The second Facebook post included a...
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Closure

DSSRC Administrative Closure #149

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding one Facebook post and two TikTok posts disseminated by salesforce members of the Company.  DSSRC was concerned that the Facebook post conveyed disease treatment claims and that the TikTok posts contained strong health-related product performance claims including claims that the Company’s...

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Closure

DSSRC Administrative Closure #148

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding three Facebook posts communicated by Company salesforce members that referenced serious health-related conditions that purportedly could be addressed by use of the Company’s products.
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Closure

DSSRC Administrative Closure #147

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding a number of social media posts disseminated by company salesforce members on Facebook. The subject claims came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace.
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Closure

DSSRC Administrative Closure #146

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding various social media posts disseminated by company salesforce members on Facebook. The subject claims which involved earnings claims regarding the amount of income that can be realized by the Company’s business opportunity, came to DSSRC’s attention pursuant to its independent monitoring of...
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Closure

DSSRC Administrative Closure #145

The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding two Facebook posts and a Youtube video disseminated by Company salesforce members. All three social media offerings were disseminated by salesforce members located overseas and all three included implied earnings claims that Company salesforce members can earn significant income through the Company’s...
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Closure

DSSRC Administrative Closure #144

The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding two Facebook posts disseminated by Company salesforce members. The first post featured a depiction of the Company’s line of products in front of a backdrop that listed several serious health conditions including, but not limited to, cancer, lupus, heart disease, Alzheimer’s and dementia.
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Closure

DSSRC Administrative Closure #143

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding three Facebook posts made by salesforce members of the Company.  DSSRC was concerned that the three Facebook posts contained strong health-related product performance claims including claims that certain of the Company’s products can treat and/or prevent COVID-19.
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Closure

DSSRC Administrative Closure #142

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding three Facebook posts made by salesforce members of the Company.  DSSRC was concerned that the three Facebook posts contained strong health-related product performance claims including claims that certain of the Company’s products can treat and/or prevent COVID-19.
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Closure

DSSRC Administrative Closure #141

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding two Facebook posts that were disseminated by salesforce members. The subject claims and social media posts came to DSSRC’s attention through its independent monitoring of advertising in the direct selling marketplace.
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Closure

DSSRC Administrative Closure #140

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding two Facebook posts that were disseminated by one active salesforce member and one inactive salesforce member. The first post discussed the efficacy of an ingredient in the Company’s product to protect against a number of serious health-related conditions including cancer, Alzheimer’s and high...
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Closure

DSSRC Administrative Closure #139

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding two social media posts disseminated by Company sales force members on Facebook. The subject claims and social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace.
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Closure

DSSRC Administrative Closure #138

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding two Facebook posts disseminated by salesforce members.  DSSRC was concerned that one of the posts conveyed claims that the Company’s products can protect against disease including express claims stating that the salesforce member is “COVID free” and the products being a “pandemic response.”...

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Closure

DSSRC Administrative Closure #137

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding two social media posts disseminated by Company sales force members on Twitter and Facebook. The subject claims and social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. 
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Closure

DSSRC Administrative Closure #136

The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding a Facebook post disseminated by a Company salesforce member that was located overseas. The social media post came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. More specifically, the post included express claims that the Company’s products...
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Closure

DSSRC Administrative Closure #135

The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding two social media posts disseminated by its salesforce members, one found on YouTube and one found on Facebook. The subject claims and social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace.
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Closure

DSSRC Administrative Closure #134

The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding two identical Facebook posts disseminated by two separate salesforce members. The subject claims and social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace.
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Closure

DSSRC Administrative Closure #133

The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding three identical Facebook posts disseminated by three separate salesforce members. The subject claims and social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. 
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Closure

DSSRC Administrative Closure #132

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding three Facebook posts and a YouTube video disseminated by Company salesforce members. The three Facebook posts all referenced an antioxidant ingredient in the Company’s product that was purportedly efficacious against certain disease conditions including, but not limited to, ADHD, autism and cancer....
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Closure

DSSRC Administrative Closure #131

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding a social media post disseminated by a Company sales force member on YouTube. The subject claim which involved an earnings claim regarding the amount of income that can be realized by the Company’s business opportunity, came to DSSRC’s attention pursuant to its independent monitoring of advertising...
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Closure

DSSRC Administrative Closure #130

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (“Company”) regarding a video that was identified during DSSRC’s monitoring of the direct selling industry and which was disseminated by a member of the Company salesforce team. In the video, the salesforce member makes unqualified representations regarding the potential of earning significant income within one year through...
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Closure

DSSRC Administrative Closure #129

The Direct Selling Self-Regulatory Council (“DSSRC”) opened an inquiry with a direct selling company (the “Company”) regarding one Facebook post and one YouTube video that were disseminated by Company salesforce members located in Europe. The Facebook post made reference to “boosting the immune system” to protect against the corona virus during the winter months. The YouTube video similarly included claims...
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Closure

DSSRC Administrative Closure #128

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding a testimonial video that was posted on Vimeo by a Company salesforce member. DSSRC was concerned that the video, which touted the salesforce member’s earnings as a direct seller, could be reasonably interpreted as implying that a new or prospective salesforce member of the Company could expect to...
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Closure

DSSRC Administrative Closure #127

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding four Facebook posts disseminated by Company salesforce members. All four posts referenced the products ability to treat coronavirus by virtue of the product’s efficacy at boosting the immune system. While some of the claims expressly identified COVID-19  (e.g., “Lets fight COVID-19 – Boost...
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Closure

DSSRC Administrative Closure #126

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding two social media posts made by salesforce members of the Company.  Both posted touted the income opportunity afforded by the direct selling opportunity. In the context in which the posts were made, DSSRC was concerned with the claim that the...
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Closure

DSSRC Administrative Closure #125

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding two Facebook posts disseminated by Company salesforce members. DSSRC was concerned that the posts could be reasonably interpreted as meaning that the direct selling company’s products can treat or prevent several serious health-related conditions.
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Closure

DSSRC Administrative Closure #124

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (“Company”) regarding two Facebook posts and two Instagram posts disseminated by Company salesforce members that were identified during DSSRC’s monitoring of the direct selling industry. DSSRC expressed its concern to the Company that all four posts either expressly communicated or...
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Closure

DSSRC Administrative Closure #123

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding one Facebook post and one online video disseminated by Company salesforce members. The marketing materials came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. DSSRC expressed concern to the Company that both social media posts conveyed...
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Closure

DSSRC Administrative Closure #122

Social media advertising for a direct selling company that markets health and wellness products came to the attention of the Direct Selling Self-Regulatory Council (DSSRC) pursuant to its monitoring of the direct selling industry. DSSRC identified two Facebook posts that were disseminated by a Company salesforce member as communicating egregious health-related claims. One post listed several serious...
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Closure

DSSRC Administrative Closure #121

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding five social media posts disseminated by Company salesforce members on Facebook and Instagram.  DSSRC was concerned that five of the social media posts conveyed unsubstantiated product, health and wellness benefits including claims that the Company’s products provide immune support that may...
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Closure

DSSRC Administrative Closure #120

The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding three Facebook posts disseminated by its salesforce members. The subject claims and social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. 
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Closure

DSSRC Administrative Closure #119

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding five social media posts disseminated by Company salesforce members on Facebook and Instagram.  DSSRC was concerned that five of the social media posts conveyed unsubstantiated product, health and wellness benefits including claims that the Company’s...
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Closure

DSSRC Administrative Closure #118

The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company regarding five social media posts (i.e., four Facebook posts and one Instagram post) disseminated by independent salesforce members on behalf of the Company. The three social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. 
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Closure

DSSRC Administrative Closure #117

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (“Company”) regarding four Facebook posts disseminated by Company salesforce members that were identified during DSSRC’s monitoring of the direct selling industry. DSSRC expressed its concern to the Company that two posts implied that the Company’s products offer protection from COVID-19. The two other social media posts...
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Closure

DSSRC Administrative Closure #116

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding six posts made on social media by Company salesforce members.  DSSRC was concerned that the social media posts disseminated by these Company salesforce members included unsubstantiated product, health and wellness benefits including claims that the Company’s products can protect against...

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Closure

DSSRC Administrative Closure #115

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding two Facebook posts by Company salesforce members that referenced serious health-related conditions that purportedly could be addressed by use of the Company’s products. 

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Closure

DSSRC Administrative Closure #114

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding two Facebook posts making claims about the Company’s products. The Facebook posts were disseminated by a Company salesforce member and a former salesforce member of the Company. The social media posts were identified during DSSRC’s monitoring of the...

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Closure

DSSRC Administrative Closure #113

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (“Company”) regarding three Facebook posts disseminated by Company salesforce members that were identified during DSSRC’s monitoring of the direct selling industry. DSSRC expressed its concern to the Company that all of the posts implied that the Company products are effective to treat a number of health-related...

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Closure

DSSRC Administrative Closure #112

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (“Company”) regarding three Facebook posts that were identified during DSSRC’s monitoring of the direct selling industry and disseminated by Company salesforce members. 

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Closure

DSSRC Administrative Closure #111

The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company that is located outside of the United States regarding two Instagram posts and five Facebook posts disseminated by its salesforce members. The social media post came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. Specifically, DSSRC expressed concern that the...
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Closure

DSSRC Administrative Closure #110

The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding two Youtube posts, two Facebook posts and an Instagram post that were identified during DSSRC’s monitoring of the direct selling industry and disseminated by Company salesforce members.
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Closure

DSSRC Administrative Closure #109

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (“Company”) regarding two Facebook posts disseminated by Company salesforce members that were identified during DSSRC’s monitoring of the direct selling industry. DSSRC expressed its concern to the Company that the two posts implied that salesforce members can replace their income through participation in the Company’s...
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Closure

DSSRC Administrative Closure #108

The Direct Selling Self-Regulatory Council (“DSSRC”) commenced an inquiry with a direct selling company (“Company”) regarding three Facebook posts disseminated by Company salesforce members. 

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Closure

DSSRC Administrative Closure #107

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (“Company”) regarding a Facebook video post disseminated by a Company salesforce member. The video came to DSSRC’s attention pursuant to its routine monitoring of social media posts in the direct selling industry and it was determined that the video implied that the direct selling business opportunity offered by the Company...
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Closure

DSSRC Administrative Closure #106

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) about three Facebook posts disseminated by salesforce members of the Company. Two of the posts in question implied that the Company’s nutritional products could help individuals that consume such products fight viruses including COVID-19. The other post made specific health-related product efficacy claims...

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Closure

DSSRC Administrative Closure #105

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) about two Facebook posts disseminated by salesforce members of the Company. The posts in question implied that engaging in direct selling of the Company’s products could provide replacement income for those out of work due to COVID and/or a new career during the current public health crisis.

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Closure

DSSRC Administrative Closure #104

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (“Company”) regarding two Facebook posts disseminated by Company salesforce members. DSSRC expressed concern that both posts suggested that consumers could use the Company’s product to boost the immune system and prevent the cold and flu as an alternative to taking prescribed medication.
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Closure

DSSRC Administrative Closure #103

The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (Company) regarding three Facebook posts disseminated by its salesforce members. The subject claims and social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. 

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Closure

DSSRC Administrative Closure #102

The Direct Selling Self-Regulatory Council (DSSRC) opened an inquiry into social media claims disseminated by the salesforce members for a direct selling company (Company). More specifically, DSSRC identified three Facebook posts which included claims suggesting that the Company’s product can remove the coronavirus from surfaces.  Although two posts communicated general effectiveness claims at removing...
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Closure

DSSRC Administrative Closure #101

The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (Company) regarding three coronavirus related hashtags that accompanied a post stating that the Company’s product can strengthen the immune system. Earlier this year, the Federal Trade Commission (FTC) stated that coronavirus related claims and hashtags when coupled with claims that a product can strengthen or boost the...

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Closure

DSSRC Administrative Closure #100

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (“Company”) regarding two Facebook posts and one Instagram post disseminated by Company salesforce members. All three posts referenced the ability of the direct selling company’s product to prevent and eliminate the coronavirus.

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Closure

DSSRC Administrative Closure #99

The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company regarding three Facebook post disseminated by its salesforce members. The subject claims and social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. 

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Closure

DSSRC Administrative Closure #98

The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding two Instagram posts and one Facebook post disseminated by the Company’s salesforce members. The subject claims and social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. 
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Closure

DSSRC Administrative Closure #97

The Direct Selling Self-Regulatory Council (“DSSRC”) inquired about an Instagram post disseminated by a direct selling company’s (“Company”) salesforce member. The post in question inferred that the Company’s product could protect users from the coronavirus. DSSRC noted that at the time the post was disseminated, the Centers for Disease Control and Prevention, the World Health Organization and the Food Drug...
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Closure

DSSRC Administrative Closure #96

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (“Company”) regarding three Facebook posts disseminated by salesforce members that included claims that the Company’s products can assist in treating a number of serious health-related conditions including, but not limited to, Alzheimer’s, Parkinson’s disease and Multiple Sclerosis.

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Closure

DSSRC Administrative Closure #95

The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding two Facebook posts that referenced the ability of one of the  Company’s products to treat a number of health-related conditions including, but not limited to, heart disease, Alzheimer’s, diabetes and depression. Both of the posts were disseminated by the Company’s international salesforce members.
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Closure

DSSRC Administrative Closure #94

DSSRC contacted a direct selling company about one Instagram post disseminated by one of the company’s salesforce members regarding the Company’s product for children. DSSRC determined that the post inferred that use of the Company’s product would boost their immune system and protect children from COVID-19.
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Closure

DSSRC Administrative Closure #93

The Direct Selling Self-Regulatory Council (“DSSRC”) brought two Facebook posts to the attention of a direct selling company (“Company”) which included claims from salesforce members that the Company’s product can treat the coronavirus. More specifically, the first post stated that the Company’s product helps boost the immune system to fight viruses all around us including the coronavirus. The second Facebook...
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Closure

DSSRC Administrative Closure #92

DSSRC contacted a direct selling company about a social media post disseminated by one of the company’s salesforce members that conveyed unsubstantiated product, health and wellness benefits including claims that the Company’s products can protect against disease and COVID-19.
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Closure

DSSRC Administrative Closure #91

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (“Company”) regarding three Facebook posts disseminated by the company’s salesforce members. The subject claims and social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. DSSRC expressed concern regarding the earnings claims that were communicated...
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Closure

DSSRC Administrative Closure #90

DSSRC contacted a direct selling company about a social media post disseminated by one of the company’s salesforce members that makes product performance claims and references the current health crisis.
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Closure

DSSRC Administrative Closure #89

The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company regarding one Facebook post disseminated by its salesforce member. The social media post came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. Specifically, DSSRC expressed concern that this social media posts communicated that the Company’s products can protect...
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Closure

DSSRC Administrative Closure #88

The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company regarding two Facebook post disseminated by its salesforce members. The subject claims and social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. 
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Closure

DSSRC Administrative Closure #87

DSSRC contacted a direct selling company about a social media post disseminated by one of the company’s salesforce members that contained a claim that implied that the direct selling company’s products could help prevent COVID-19.
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Closure

DSSRC Administrative Closure #86

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (“Company”) regarding three Instagram posts disseminated by the company’s salesforce members that pertained to the efficacy of the Company’s products regarding several serious health-related conditions.
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Closure

DSSRC Administrative Closure #85

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (“Company”) regarding three social media posts disseminated by the company’s salesforce members that conveyed aggressive product performance claims. Both social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising and marketing in the direct selling marketplace. DSSRC was concerned...
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Closure

DSSRC Administrative Closure #84

A direct selling company (“Company”) was contacted by the Direct Selling Self-Regulatory Council (DSSRC) with respect to three Facebook posts that included claims that the Company’s products can boost the immune system and protect users from the coronavirus. Shortly after receipt of DSSRC initial correspondence, the Company contacted the salesforce members responsible for the posts and requested that the posts...
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Closure

DSSRC Administrative Closure #83

The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding three Facebook posts disseminated by the Company’s salesforce members that expressly associated the immune system support benefits provided by its products to the treatment of and/or protection against the coronavirus. One post, for example, claimed that the Company’s products helped him “overcome...
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Closure

DSSRC Administrative Closure #82

DSSRC contacted a direct selling company regarding three Facebook posts disseminated by its salesforce members. The subject claims and social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. DSSRC expressed concern that one of the social media posts communicated the message that the Company’s products can protect consumers against a...
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Closure

DSSRC Administrative Closure #81

DSSRC contacted a direct selling company about a social media post disseminated by one of its salesforce members that contained several earnings claims including an express claim that salesforce members could earn $500 or more per month. Other claims at issue in the social media post included language describing the opportunity as zero-risk and money back guaranteed as well as the claim salesforce members could...
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Closure

DSSRC Administrative Closure #80

DSSRC contacted a direct selling company regarding two Facebook posts disseminated by its salesforce members. The subject social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. Specifically, DSSRC expressed concern that the posts conveyed the unsupported health-related message that the Company’s direct selling products can protect...

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Closure

DSSRC Administrative Closure #79

DSSRC contacted a direct selling company regarding three social media posts disseminated by its salesforce members. The subject social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. Specifically, DSSRC expressed concerns that the posts conveyed unsupported product, health and wellness benefits and the message that the Company’s...

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Closure

DSSRC Administrative Closure #78

The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding a Pinterest post and a claim on the company website, both of which referenced a business opportunity at the Company with unlimited income potential. More specifically, the Pinterest post featured a photograph of scattered $100 bills and the promise of glamourous trips, extra cash and unlimited income. In...
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Closure

DSSRC Administrative Closure #77

The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company regarding three Facebook posts disseminated by its salesforce members. The subject claims and social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. Specifically, DSSRC expressed concern that the social media posts communicated the message that the...
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Closure

DSSRC Administrative Closure #76

Social media advertising for a direct selling company that markets health and wellness products came to the attention of the Direct Selling Self-Regulatory Council (DSSRC) pursuant to its monitoring of the direct selling industry. DSSRC identified three Facebook posts that were disseminated by Company salesforce members as communicating egregious health-related claims. One post stated “build your immune...

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Closure

DSSRC Administrative Closure #75

The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company regarding a Facebook post that referenced the Company as providing an “unlimited earnings opportunity” and “financial freedom” for salesforce members. 
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Closure

DSSRC Administrative Closure #74

DSSRC contacted a direct selling company (the “Company”) regarding five Facebook posts that discussed the ability of the Company’s products to treat and/or alleviate a number of health-related conditions including, but not limited to, cancer, depression, arthritis, memory loss and epilepsy. The Company responded to DSSRC and explained that all of the posts at issue were not disseminated by the Company or its...
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Closure

DSSRC Administrative Closure #73

DSSRC contacted a direct selling company regarding three Facebook posts disseminated by its salesforce members as well as two product performance claims, one business opportunity claim and nine consumer testimonials located on the Company’s website The subject claims and social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace....
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Closure

DSSRC Administrative Closure #72

DSSRC contacted a direct selling company regarding three Facebook posts disseminated by its salesforce members. The subject social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. Specifically, DSSRC expressed concern that the social media posts conveyed unsubstantiated health-related benefit claims related to the current COVID-19...
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Closure

DSSRC Administrative Closure #71

DSSRC contacted a direct selling company regarding five Facebook posts disseminated by its salesforce members. The subject social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. Specifically, DSSRC expressed concern that the social media posts conveyed unsubstantiated product health and wellness benefit claims related to the current...
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Closure

DSSRC Administrative Closure #70

DSSRC contacted a direct selling company about two Facebook posts disseminated by the company’s salesforce members that conveyed product performance stating and/or implying that the company’s products can help prevent or treat COVID-19. Both posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace.

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Closure

DSSRC Administrative Closure #69

DSSRC contacted a direct selling company about two YouTube videos disseminated by the company’s salesforce members that conveyed product performance claims while referencing the current global pandemic. Both videos came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace.

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Closure

DSSRC Administrative Closure #68

DSSRC contacted a direct selling company about two social media posts disseminated by the company’s salesforce members that conveyed product performance claims. Both social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. 

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Closure

DSSRC Administrative Closure #67

DSSRC contacted a direct selling company about certain social media posts disseminated by salesforce members regarding product efficacy claims that referenced “Corona Virus.” DSSRC also identified more general product claims regarding viruses that DSSRC was concerned could be reasonably interpreted could be reasonably interpreted as meaning that the company’s products are effective against the...

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Closure

DSSRC Administrative Closure #66

DSSRC contacted a direct selling company about three social media posts disseminated by salesforce members regarding business opportunities during the pandemic. The social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. 

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Closure

DSSRC Administrative Closure #65

DSSRC contacted a direct selling company about three business opportunity posts disseminated by salesforce members. The social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. 

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Closure

DSSRC Administrative Closure #64

DSSRC contacted a direct selling company about three social media post disseminated by salesforce members. The social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. Specifically, DSSRC expressed concern that the social media posts conveyed unsubstantiated product health and wellness benefit claims related to the current COVID-19...

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Closure

DSSRC Administrative Closure #63

DSSRC contacted a direct selling company about a social media post disseminated by a salesforce member. The subject social media post came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. Specifically, DSSRC expressed concern that the social media post conveyed unsubstantiated product health and wellness benefit claims related to the current COVID-19...
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Closure

DSSRC Administrative Closure #62

DSSRC contacted a direct selling company about three social media posts disseminated by its salesforce members. The subject social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. Specifically, DSSRC expressed concern that the social media posts conveyed unsubstantiated product health and wellness benefit claims related to the current...
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Closure

DSSRC Administrative Closure #61

DSSRC contacted a direct selling company about three social media posts disseminated by its salesforce members. The subject social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. Specifically, DSSRC expressed concern that two of the social media posts conveyed unsubstantiated product health and wellness benefit claims related to the...
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Closure

DSSRC Administrative Closure #60

DSSRC contacted a direct selling company about three social media posts disseminated by its salesforce members. The subject social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. Specifically, DSSRC expressed concern that the social media posts conveyed unsubstantiated product health and wellness benefit claims related to the current...
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Closure

DSSRC Administrative Closure #59

DSSRC contacted a direct selling company about six social media posts disseminated by its salesforce members. The subject social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. Specifically, DSSRC expressed concern that the social media posts conveyed unsubstantiated product health and wellness benefit claims related to the current...
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Closure

DSSRC Administrative Closure #58

DSSRC contacted a direct selling company about a social media post disseminated by a salesforce member. The subject social media post came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. Specifically, DSSRC expressed concern that the social media post conveyed unsubstantiated product health and wellness benefit claims related to the current COVID-19...
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Closure

DSSRC Administrative Closure #57

DSSRC contacted a direct selling company about three social media posts disseminated by its salesforce members. The subject social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. Specifically, DSSRC expressed concern that the social media posts conveyed unsubstantiated product health and wellness benefit claims related to the current...
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Closure

DSSRC Administrative Closure #56

DSSRC contacted a direct selling company about two social media posts disseminated by its salesforce members. The subject social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. Specifically, DSSRC expressed concern that the social media posts conveyed unsubstantiated product health and wellness benefit claims related to the current...
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Closure

DSSRC Administrative Closure #55

DSSRC contacted a direct selling company about two social media posts disseminated by its salesforce members. The subject social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. Specifically, DSSRC expressed concern that the two social media posts conveyed unsubstantiated earnings claims that individuals could either take financial...
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Closure

DSSRC Administrative Closure #54

DSSRC contacted a direct selling company about five social media posts disseminated by its salesforce members. The subject social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. Specifically, DSSRC expressed concern that three of the social media posts conveyed unsubstantiated product, health and wellness benefits that the Company’s...
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Closure

DSSRC Administrative Closure #53

DSSRC contacted a direct selling company about twelve social media posts disseminated by its salesforce members. The subject social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. Specifically, DSSRC expressed concern that the social media posts conveyed unsubstantiated health-related claims that the Company’s direct selling products...
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Closure

DSSRC Administrative Closure #52

DSSRC contacted a direct selling company about four social media posts disseminated by its salesforce members. The subject social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. Specifically, DSSRC expressed concern that the social media posts conveyed unsubstantiated product, health and wellness benefits that the Company’s direct...

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Closure

DSSRC Administrative Closure #51

DSSRC contacted a direct selling company about three social media posts disseminated by its salesforce members. The subject social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. Specifically, DSSRC expressed concern that the social media posts conveyed unsubstantiated product, health and wellness benefits that the Company’s direct...
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Closure

DSSRC Administrative Closure #50

DSSRC contacted a direct selling company about two social media posts disseminated by its salesforce members. The subject social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. Specifically, DSSRC expressed concern that the social media posts conveyed unsubstantiated product, health and wellness benefits that the Company’s direct...
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Closure

DSSRC Administrative Closure #49

DSSRC contacted a direct selling company about three social media posts disseminated by its salesforce member. The subject social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. Specifically, DSSRC expressed concern that the social media posts conveyed unsubstantiated product, health and wellness benefits that the Company’s direct...
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Closure

DSSRC Administrative Closure #48

DSSRC contacted a direct selling company about a social media post disseminated by a salesforce member. The subject social media post came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. Specifically, DSSRC expressed concern that the social media post conveyed unsubstantiated product, health and wellness benefits that the Company’s direct selling...

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Closure

DSSRC Administrative Closure #47

DSSRC contacted a direct selling company about a social media post disseminated by a salesforce member. The subject social media post came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. Specifically, DSSRC expressed concern that the social media post conveyed unsubstantiated earnings claims that individuals could make up lost income due to the...
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Closure

DSSRC Administrative Closure #46

DSSRC contacted a direct selling company about two social media posts disseminated by its salesforce members. The subject social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. Specifically, DSSRC expressed concern that the social media posts conveyed unsubstantiated product, health and wellness benefits that the Company’s direct...
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Closure

DSSRC Administrative Closure #45

DSSRC contacted a direct selling company about one social media post disseminated by a salesforce member. The subject social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. Specifically, DSSRC expressed concern that the social media post conveyed unsubstantiated product, health and wellness benefits that the Company’s direct selling...
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Closure

DSSRC Administrative Closure #44

DSSRC contacted a direct selling company about three social media posts disseminated by its salesforce members. The subject social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. Specifically, DSSRC expressed concern that the three social media posts conveyed unsubstantiated earnings claims that individuals can make a minimum level...
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Closure

DSSRC Administrative Closure #43

DSSRC contacted a direct selling company about one social media post disseminated by a salesforce member. The subject social media post came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. Specifically, DSSRC expressed concerns that the social media post conveyed unsubstantiated product, health and wellness benefits that the Company’s direct selling...
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Closure

DSSRC Administrative Closure #42

DSSRC contacted a direct selling company about two social media posts disseminated by its salesforce members. The subject social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. Specifically, DSSRC expressed concerns that two of the social media posts conveyed unsubstantiated product, health and wellness benefits that the Company’s...

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Closure

DSSRC Administrative Closure #41

DSSRC contacted a direct selling company about three social media posts disseminated by its salesforce members. The subject social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. Specifically, DSSRC expressed concern that the three Facebook posts disseminated by salesforce members conveyed unsubstantiated product, health and wellness...
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Closure

DSSRC Administrative Closure #40

DSSRC contacted a direct selling company about six social media posts disseminated by its salesforce members. The subject social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. Specifically, DSSRC expressed concern that the six Facebook posts disseminated by salesforce members conveyed unsubstantiated product, health and wellness...
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Closure

DSSRC Administrative Closure #39

DSSRC contacted a direct selling company about thirty-five social media posts disseminated by its salesforce members. The subject social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. Specifically, DSSRC expressed concerns that thirty-three of the social media posts...

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Closure

DSSRC Administrative Closure #38

DSSRC contacted a direct selling company about five social media posts disseminated by its salesforce members. The subject social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. Specifically, DSSRC expressed concern that four of the Facebook posts conveyed unsubstantiated product, health and wellness benefits that the Company’s...
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Closure

DSSRC Administrative Closure #37

DSSRC contacted a direct selling company about two social media posts disseminated on behalf of the company. The two social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. Specifically, DSSRC expressed concern that the two disseminated social media posts conveyed unsubstantiated product, health and wellness benefits that the...
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Closure

DSSRC Administrative Closure #36

DSSRC contacted a direct selling company regarding one earnings claim and one health related product claim disseminated on behalf of the company. The subject claims came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. DSSRC expressed concern to the direct selling company that the earnings claim conveyed an unsubstantiated earning potential claim. In...
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Closure

DSSRC Administrative Closure #35

DSSRC contacted a direct selling company about a social media post depicting the company’s name alongside an image of a hand stopping a coronavirus particle. The subject social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. DSSRC expressed concern to the direct selling company that the post conveyed unsubstantiated product claims...
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Closure

DSSRC Administrative Closure #34

DSSRC contacted a direct selling company regarding two Facebook posts that referenced the corona virus. The first post discussed the necessity to slow the spread of corona virus accompanied by a picture of the Company’s product. Viewers of the post are required to scroll down the screen to view language disclosing that, although the product has been proven to eliminate almost all viruses, it has not been tested...
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Closure

DSSRC Administrative Closure #33

DSSRC contacted a direct selling company about two social media posts disseminated by its salesforce members. The subject social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. Specifically, DSSRC expressed concern that two Facebook posts disseminated by salesforce members conveyed unsubstantiated product, health and wellness...
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Closure

DSSRC Administrative Closure #32

Social media posts disseminated by distributors for a multi-level company came to the attention of the Direct Selling Self-Regulatory Council (DSSRC) pursuant to its internal monitoring process. More specifically, one Instagram post...

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Closure

DSSRC Administrative Closure #31

Facebook posts disseminated by distributors for a direct selling company came to the attention of DSSRC pursuant to its monitoring program. One post referenced the corona virus and claimed that its products could act as an immune system booster. A second post stated that the Company’s products will help protect against Covid-19 and the corona virus. As DSSRC noted to the Company, the 
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Closure

DSSRC Administrative Closure #30

DSSRC reviewed a social media post disseminated by an independent salesforce member of a direct selling company. DSSRC expressed its concern that the Facebook post suggested that the Company’s products may serve as a form of defense against Coronavirus.
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Closure

DSSRC Administrative Closure #29

Social media posts disseminated by the salesforce of a direct selling company were identified by DSSRC as communicating claims that Company products are effective at treating Covid-19 and the symptoms associated with the virus. More specifically, four Facebook posts came to the attention of DSSRC through its routine monitoring program which included claims about attacking virus accompanied by hashtags that...
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Closure

DSSRC Administrative Closure #28

DSSRC contacted a direct selling company about two social media posts disseminated by its salesforce members. The subject social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. Specifically, DSSRC expressed concern that two YouTube videos disseminated by salesforce members conveyed unsubstantiated product, health and wellness...
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Closure

DSSRC Administrative Closure #27

DSSRC contacted a direct selling company about one social media post disseminated by a salesforce member. The subject social media post came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. Specifically, DSSRC expressed concern that the Facebook post disseminated by a salesforce member conveyed unsubstantiated product claims that the Company’s...
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Closure

DSSRC Administrative Closure #26

DSSRC inquired about two social media posts disseminated by the salesforce of a direct selling company that came to its attention pursuant to its DSSRC’s independent monitoring of advertising in the direct selling marketplace. DSSRC expressed concern that the two Instagram posts conveyed unsubstantiated product claims that the Company’s products can protect against COVID-19 virus.
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Closure

DSSRC Administrative Closure #25

DSSRC inquired about two product claims disseminated on Facebook by salesforce members for a multi-level marketing company. The claims pertained to the ability of the Company’s products to treat COVID-19 and the symptoms associated with the condition.
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Closure

DSSRC Administrative Closure #24

DSSRC inquired into a two product claims disseminated on Facebook by a distributor for a multi-level direct selling company. DSSRC expressed its concern that the social media posts conveyed unsubstantiated product claims that the Company’s products can protect against disease and the COVID-19 virus.
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Closure

DSSRC Administrative Closure #23

DSSRC inquired into two Facebook posts disseminated by the salesforce of a direct selling company. The DSSRC expressed concern that the two social media posts unnecessarily referenced the COVID-19 crisis as an optimal opportunity to make money with the Company.
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Closure

DSSRC Administrative Closure #22

DSSRC inquired into two product claims and one earnings claim disseminated on Facebook by distributors for a multi-level direct selling company. The claims were disseminated by salesforce force members regarding the ability of Company products to treat or prevent coronavirus disease and the earnings people who have recently lost income can make, or both.
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Closure

DSSRC Administrative Closure #21

DSSRC inquired into a product claim disseminated on Facebook by a distributor for a multi-level direct selling company. The product performance claim pertained to the Company’s product being more potent than natural vitamins.
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Closure

DSSRC Administrative Closure #20

DSSRC inquired about a social media post disseminated by the salesforce of a direct selling Company that came to DSSRC’s attention pursuant to its ongoing independent monitoring of advertising in the direct selling marketplace. DSSRC expressed concern that the post at issue conveyed unsubstantiated claims that the Company’s products can protect against COVID-19 virus.
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Closure

DSSRC Administrative Closure #19

DSSRC inquired into hashtag claims disseminated on Instagram by a distributor for a multi-level direct selling company. The hashtags referenced a million dollar business and six figure earning potential included as well as a hashtag naming a specific direct selling company.
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Closure

DSSRC Administrative Closure #18

In 2019, DSSRC contacted a direct selling company regarding several earnings claims on the direct selling company’s website as well as claims that were being disseminated by the company’s salesforce on social media.

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Closure

DSSRC Administrative Closure #17

DSSRC contacted a direct selling company (the “Company”) about earnings claims disseminated on the Company’s website and on social media by salesforce members. Specifically, DSSRC identified a number of express and implied earnings claim that referenced financial freedom, exorbitant bonuses and vacations, luxury cars, the ability to pay off college loans and generous reward programs. The advertising also...

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Closure

DSSRC Administrative Closure #16

DSSRC opened an inquiry into a multi-level marketing company regarding several business opportunity claims including aggressive, atypical income and bonus incentive claims that did not include disclosure of generally excepted results. The claims were disseminated on Facebook, in YouTube videos and on the Company website and were communicated expressly in the posts as well as through accompanying hashtags. More...
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Closure

DSSRC Administrative Closure #15

DSSRC contacted a direct selling company regarding unqualified income and product performance claims that were disseminated by its distributors. The claims appeared on Facebook, Instagram and YouTube. More specifically, the posts by Company distributors claimed unlimited income opportunities, earning potential of up to $2,000 per month, and claims of working part time for full time income and replacing full...
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Closure

DSSRC Administrative Closure #14

DSSRC contacted a direct selling company regarding a product efficacy claim their products. More specifically, a claim from the Company’s international salesforce appeared on Instagram and claimed that the product can be used to treat COVID-19.
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DSSRC Administrative Closure #13

DSSRC contacted a direct selling company regarding two claims made by Company distributors that potential recruits can achieve financial freedom and that their products have health benefits.
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DSSRC Administrative Closure #12

DSSRC contacted a direct selling company regarding three income claims. Specifically, claims from Company salesforce members appeared on various social media platforms including YouTube, Facebook and Facebook Watch and included references to company representatives being able to financially support themselves, make “good money” and the kind of income they desired. In addition, another post included a “part time...
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Closure

DSSRC Administrative Closure #11

In 2020, a direct selling company contacted DSSRC seeking guidance regarding company events at which top distributors are recognized. The direct selling company stated that it had previously presented some of its highest performing distributors with oversized checks at the event but, since the success of those top distributors was not typical, it was concerned that the oversized checks might convey an...

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Closure

DSSRC Administrative Closure #10

DSSRC commenced an inquiry into a direct selling company regarding nine income claims. Claims from Company salesforce members appeared on various social media platforms including Facebook, Instagram and YouTube and included unqualified references to the Company’s bonus and incentive reward program including references to luxury automobiles and atypical income representations. Income claims were also...
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Closure

DSSRC Administrative Closure #9

DSSRC reviewed claims by a multi-level direct selling marketing company. The inquiry included one earnings claim stating: “actually make whatever figure you wanna put in there..” and included references to earnings of up to $30,000 a month. Another claim stated that the Company could help “… people part/full time make an incredible income.”
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Closure

DSSRC Administrative Closure #8

DSSRC investigated a multi-level direct selling marketing company regarding earnings claims that were primarily disseminated on Facebook. The claims involved the potential to achieve “financial freedom” and a substantial income or lavish lifestyle. One such claim mentioned that a mother who was working as a full-time teacher was able to earn over $28,000 last year as a result of selling the company’s goods, and...
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Closure

DSSRC Administrative Closure #7

DSSRC reviewed marketing for a direct selling company’s incentive trip reward. After discussions with DSSRC, the direct selling company included a disclosure informing consumers of what is needed to qualify for the incentive trip as well as how likely it is that the typical company representative would earn such an incentive trip. 
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Closure

DSSRC Administrative Closure #6

DSSRC investigated a multi-level direct selling company regarding its earning claims that were primarily found in posts on Facebook and in videos, which indicated that a lavish lifestyle could be achieved through selling the company’s products. The claims included buying a house with earnings from selling the company’s products and being able to generate several thousands of dollars in income per week....
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Closure

DSSRC Administrative Closure #5

DSSRC contacted a direct selling regarding marketing on the direct selling company’s website. Specifically, the company’s website included an unqualified claim regarding an incentive trip that could be earned by salesforce members.
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Closure

DSSRC Administrative Closure #4

DSSRC inquired into the earning claims disseminated on Facebook by a multi-level direct selling company. The statements at issue mentioned the ability to earn a full-time income and the possibility of replacing one’s day job as well as earning perks such as all-expense paid vacations to exotic places.
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Closure

DSSRC Administrative Closure #3

DSSRC inquired about income and incentive claims disseminated by a direct selling company. The claims at issue pertained to atypical and unqualified income claims and travel and incentive claims disseminated by company distributors on Facebook and YouTube.
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Closure

DSSRC Administrative Closure #2

DSSRC opened an inquiry with a direct selling company regarding Instagram and Facebook posts made by the Company salesforce regarding claims of achieving “financial freedom,” a claim stating that potential recruits can “earn the income that want,” an unqualified claim of atypical earnings and an unqualified claim regarding company incentive trips.

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Closure

DSSRC Administrative Closure #1

The Direct Selling Self-Regulatory Council (DSSRC) inquired with a direct selling company regarding twos social media posts disseminated by members of the Company salesforce. The first claim appeared on Instagram and stated that that the salesforce member was able to more than replace her salary from here previous, full-time job. 

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