Case Decisions
Case #32-2021 – Monitoring Inquiry – Magnetude Jewelry
The Direct Selling Self-Regulatory Council (“DSSRC”) is a national advertising self-regulation program administered by BBB National Programs, Inc. This inquiry was commenced by DSSRC pursuant to its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.
Case #31-2021 -NGO Inquiry- Primerica, Inc.
Case #30-2020 -Government Referral- Gano Excel USA, Inc.
The Direct Selling Self-Regulatory Council (“DSSRC”) is a national advertising self-regulation program administered by BBB National Programs, Inc. This inquiry was commenced by DSSRC pursuant to its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.
Case #29-2020 -Governmental Referral- Flavon USA, LLC
The Direct Selling Self-Regulatory Council (“DSSRC”) is a national advertising self-regulation program administered by BBB National Programs, Inc. This inquiry was commenced by the DSSRC pursuant to its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.
Case #28-2020 -Government Referral- Fortress Network LLC
Case #27-2020 -Monitoring Inquiry- LurraLife, LLC
DSSRC's inquiries are a result of ongoing independent monitoring of advertising and marketing claims in the direct selling industry. Here DSSRC challenged earnings and product advertising claims made by LurraLife, LLC and the salesforce for the multi-level direct selling company that provides nutritional, tea, and coffee products.
Case #26-2020 -NGO Inquiry- Counter Brands LLC d/b/a/ Beautycounter
DSSRC's inquiries cover the marketing disseminated by a direct selling company and/or its salesforce. Here, a nonprofit, non-governmental organization (NGO) dedicated to protecting consumers identified certain Beautycounter earnings claims being disseminated on social media and on the Beautycounter website. The NGO’s initial written submission to DSSRC...
Case #25-2020 -NGO Inquiry- International Markets Live, Inc.
DSSRC's inquiries are in regards to the marketing disseminated by a direct selling company and/or its salesforce. Here, a nonprofit NGO brought to DSSRC’s attention...
Case #24-2020 -NGO Inquiry- Le-Vel Brands LLC
Case #23-2020 -Monitoring Inquiry- Fifth Avenue Collection, Inc.
Case #22-2020 -Competitor Challenge- BioReigns
Case #21-2020 -Monitoring Inquiry- R&D Global d/b/a B-Epic
BASIS OF INQUIRY
The Direct Selling Self-Regulatory Council (“DSSRC”) is a national advertising self-regulation program administered by BBB National Programs, Inc. This inquiry was commenced by the DSSRC pursuant to its ongoing independent monitoring of advertising and marketing...
Case #20-2020 -Compliance- Pure Romance, LLC
BACKGROUND
In 2019, the Direct Selling Self-Regulatory Council (“DSSRC”), a national advertising self-regulation program administered by BBB National Programs, Inc, commenced a review pursuant to its ongoing independent monitoring of advertising and marketing claims in...
Case #19-2020 -Monitoring Inquiry- Initial Outfitters, Inc.
BASIS OF INQUIRY
The Direct Selling Self-Regulatory Council (“DSSRC”) is a national advertising self-regulation program administered by BBB National Programs, Inc. This inquiry was commenced by the DSSRC pursuant to its ongoing independent monitoring of advertising and marketing claims in the direct selling industry. Through its monitoring of the...
Case #18-2020 -Monitoring Inquiry- Tranont
BASIS OF INQUIRY
The Direct Selling Self-Regulatory Council (“DSSRC”) is a national advertising self-regulation program administered by BBB National Programs, Inc. This inquiry was commenced by the DSSRC pursuant to its ongoing independent monitoring of advertising and marketing claims in the direct...
Case #17-2020 -NGO Inquiry- dōTERRA International LLC
BASIS OF INQUIRY
The Direct Selling Self-Regulatory Council (“DSSRC”) is a national advertising self-regulation program administered by BBB National Programs, Inc. This inquiry was commenced pursuant section D(ii) of the DSSRC Policies & Procedures.
Case #16-2020 -Government Referral Report- New U Life
Case #15-2020 -Monitoring Inquiry- Global Domains International
BASIS OF INQUIRY
The Direct Selling Self-Regulatory Council (“DSSRC”) is a national advertising self-regulation program administered by BBB National Programs, Inc. This inquiry was commenced by the DSSRC pursuant to its ongoing independent monitoring of advertising and...
Case #14-2020 -Monitoring Inquiry- Paparazzi Accessories, LLC
BASIS OF INQUIRY
The Direct Selling Self-Regulatory Council (“DSSRC”) is a national advertising self-regulation program administered by BBB National Programs, Inc. This inquiry was commenced by the DSSRC pursuant to its ongoing independent monitoring of advertising and marketing...
Case #13-2020 -Challenge- Young Living Essential Oils, LLC
BASIS OF INQUIRY
The Direct Selling Self-Regulatory Council (“DSSRC”) is a national advertising self-regulation program administered by BBB National Programs, Inc. This inquiry was commenced by TINA pursuant to the challenge provisions articulated in the DSSRC Policies & Procedures.
Case #12-2020 -Monitoring Inquiry- Aloette Cosmetics
BASIS OF INQUIRY
The Direct Selling Self-Regulatory Council (“DSSRC”) is a national advertising self-regulation program administered by BBB National Programs, Inc. This inquiry was commenced by the DSSRC pursuant to its ongoing independent monitoring of advertising and marketing claims in...
Case #11-2020 -Monitoring Inquiry- Dose of Nature
BASIS OF INQUIRY
Dose of Nature (“Dose of Nature” or the “Company”) is a multi-level direct selling company that offers water-soluble CBD and nano CBD products for humans and animals.
The Direct Selling Self-Regulatory Council...
Case #10-2020 -Monitoring Inquiry- Magnolia and Vine
BASIS OF INQUIRY
The Direct Selling Self-Regulatory Council (DSSRC), is a national advertising self-regulation program administered by BBB National Programs, Inc. This inquiry was commenced by the DSSRC pursuant to its ongoing independent monitoring of advertising and marketing claims in the...
Case #9-2020 -Monitoring Inquiry- MyDailyChoice, Inc. DBA HempWorx
BASIS OF INQUIRY
The Direct Selling Self-Regulatory Council (DSSRC), is a national advertising self-regulation program administered by BBB National Programs, Inc. (BBB NP) This inquiry was commenced by the DSSRC pursuant to its ongoing independent monitoring of advertising...
Case #8-2019 -Monitoring Inquiry- New U Life
BASIS OF INQUIRY
New U Life (“NUL” or “Company”) is a multi-level direct selling company that was founded in November 2017 and is headquartered in Lehi, UT. NUL offers a variety of health, wellness and weight loss products including Somaderm™ which has been described as “a powerful,...
Case #7-2019 -Monitoring Inquiry- It Works!
BASIS OF INQUIRY
The Direct Selling Self-Regulatory Council (DSSRC), is a national advertising...
Case #6-2019 -Government Referral Reports- MojiLife, LLC
BASIS OF INQUIRY
The Direct Selling Self-Regulatory Council (“DSSRC”) is a national advertising self-regulation program administered by BBB National Programs, Inc. This inquiry was commenced by the DSSRC pursuant to its ongoing independent monitoring of advertising and marketing claims...
Case #5-2019 -Government Referral Reports- Aloe Veritas, Inc.
BASIS OF INQUIRY
The Direct Selling Self-Regulatory Council (“DSSRC”) is a national advertising self-regulation program administered by BBB National Programs, Inc. This inquiry was commenced by the DSSRC pursuant to its ongoing independent monitoring of advertising and...
Case #4-2019 -Monitoring Inquiry- Pure Romance, LLC
BASIS OF INQUIRY
The Direct Selling Self-Regulatory Council (DSSRC), is a national advertising self-regulation program administered by BBB National Programs, Inc., This inquiry was commenced by the DSSRC pursuant to its ongoing independent monitoring of advertising and marketing...
Case #3-2019 -Challenge- Team National, Inc.
BASIS OF INQUIRY
The Direct Selling Self-Regulatory Council (DSSRC), is a national advertising self-regulation program administered by BBB National Programs, Inc. This inquiry was...
Case #2-2019 -Monitoring Inquiry- Southwestern Advantage, Inc.
BASIS OF INQUIRY
The Direct Selling Self-Regulatory Council (“DSSRC”) is a national advertising self-regulation program administered by BBB National Programs, Inc. This inquiry was commenced by the DSSRC pursuant to its ongoing independent monitoring of advertising and...
Case #1-2019 -Monitoring Inquiry- Wildtree, Inc.
BASIS OF INQUIRY
The Direct Selling Self-Regulatory Council (“DSSRC”) is a national advertising self-regulation program administered by BBB National Programs, Inc. This inquiry was commenced by the DSSRC pursuant to its ongoing independent monitoring of advertising and marketing claims in...
Administrative Closures
DSSRC Administrative Closure #117
DSSRC Administrative Closure #116
The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding six posts made on social media by Company salesforce members. DSSRC was concerned that the social media posts disseminated by these Company salesforce members included unsubstantiated product, health and wellness benefits including claims that the Company’s...
DSSRC Administrative Closure #115
The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding two Facebook posts by Company salesforce members that referenced serious health-related conditions that purportedly could be addressed by use of the Company’s products.
DSSRC Administrative Closure #114
The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding two Facebook posts making claims about the Company’s products. The Facebook posts were disseminated by a Company salesforce member and a former salesforce member of the Company. The social media posts were identified during...
DSSRC Administrative Closure #113
The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (“Company”) regarding three Facebook posts disseminated by Company salesforce members that were identified during DSSRC’s monitoring of the direct selling industry. DSSRC expressed its concern to the Company that all of the posts implied that the Company products are effective to treat a...
DSSRC Administrative Closure #112
The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (“Company”) regarding three Facebook posts that were identified during DSSRC’s monitoring of the direct selling industry and disseminated by Company salesforce members.
DSSRC Administrative Closure #111
DSSRC Administrative Closure #110
DSSRC Administrative Closure #109
DSSRC Administrative Closure #108
The Direct Selling Self-Regulatory Council (“DSSRC”) commenced an inquiry with a direct selling company (“Company”) regarding three Facebook posts disseminated by Company salesforce...
DSSRC Administrative Closure #107
DSSRC Administrative Closure #106
The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) about three Facebook posts disseminated by salesforce members of the Company. Two of the posts in question implied that the Company’s nutritional products could help individuals that consume such products fight viruses including COVID-19. The other post made specific...
DSSRC Administrative Closure #105
The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) about two Facebook posts disseminated by salesforce members of the Company. The posts in question implied that engaging in direct selling of the Company’s products could provide replacement income for those out of work due to COVID and/or a new career during the current...
DSSRC Administrative Closure #104
DSSRC Administrative Closure #103
The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (Company) regarding three Facebook posts disseminated by its salesforce members. The subject claims and social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace.
DSSRC Administrative Closure #102
DSSRC Administrative Closure #101
The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (Company) regarding three coronavirus related hashtags that accompanied a post stating that the Company’s product can strengthen the immune system. Earlier this year, the Federal Trade Commission (FTC) stated that coronavirus related claims and hashtags when coupled with claims that a product can strengthen or boost...
DSSRC Administrative Closure #100
The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (“Company”) regarding two Facebook posts and one Instagram post disseminated by Company salesforce members. All three posts referenced the ability of the direct selling company’s product to prevent and eliminate the coronavirus.
DSSRC Administrative Closure #99
The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company regarding three Facebook post disseminated by its salesforce members. The subject claims and social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace.
DSSRC Administrative Closure #98
DSSRC Administrative Closure #97
DSSRC Administrative Closure #96
The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (“Company”) regarding three Facebook posts disseminated by salesforce members that included claims that the Company’s products can assist in treating a number of serious health-related conditions including, but not limited to, Alzheimer’s, Parkinson’s disease and Multiple...
DSSRC Administrative Closure #95
DSSRC Administrative Closure #94
DSSRC Administrative Closure #93
DSSRC Administrative Closure #92
DSSRC Administrative Closure #91
DSSRC Administrative Closure #90
DSSRC Administrative Closure #89
DSSRC Administrative Closure #88
DSSRC Administrative Closure #87
DSSRC Administrative Closure #86
DSSRC Administrative Closure #85
DSSRC Administrative Closure #84
DSSRC Administrative Closure #83
DSSRC Administrative Closure #82
DSSRC Administrative Closure #81
DSSRC Administrative Closure #80
DSSRC contacted a direct selling company regarding two Facebook posts disseminated by its salesforce members. The subject social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. Specifically, DSSRC expressed concern that the posts conveyed the unsupported health-related message that the Company’s direct selling products...
DSSRC Administrative Closure #79
DSSRC contacted a direct selling company regarding three social media posts disseminated by its salesforce members. The subject social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. Specifically, DSSRC expressed concerns that the posts conveyed unsupported product, health and wellness benefits and the message that the...
DSSRC Administrative Closure #78
DSSRC Administrative Closure #77
DSSRC Administrative Closure #76
Social media advertising for a direct selling company that markets health and wellness products came to the attention of the Direct Selling Self-Regulatory Council (DSSRC) pursuant to its monitoring of the direct selling industry. DSSRC identified three Facebook posts that were disseminated by Company salesforce members as communicating egregious health-related claims. One post stated “build your...
DSSRC Administrative Closure #75
DSSRC Administrative Closure #74
DSSRC Administrative Closure #73
DSSRC Administrative Closure #72
DSSRC Administrative Closure #71
DSSRC Administrative Closure #70
DSSRC contacted a direct selling company about two Facebook posts disseminated by the company’s salesforce members that conveyed product performance stating and/or implying that the company’s products can help prevent or treat COVID-19. Both posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace.
DSSRC Administrative Closure #69
DSSRC contacted a direct selling company about two YouTube videos disseminated by the company’s salesforce members that conveyed product performance claims while referencing the current global pandemic. Both videos came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace.
DSSRC Administrative Closure #68
DSSRC contacted a direct selling company about two social media posts disseminated by the company’s salesforce members that conveyed product performance claims. Both social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace.
DSSRC Administrative Closure #67
DSSRC contacted a direct selling company about certain social media posts disseminated by salesforce members regarding product efficacy claims that referenced “Corona Virus.” DSSRC also identified more general product claims regarding viruses that DSSRC was concerned could be reasonably interpreted could be reasonably interpreted as meaning that the company’s products are effective against...
DSSRC Administrative Closure #66
DSSRC contacted a direct selling company about three social media posts disseminated by salesforce members regarding business opportunities during the pandemic. The social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace.
DSSRC Administrative Closure #65
DSSRC contacted a direct selling company about three business opportunity posts disseminated by salesforce members. The social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace.
DSSRC Administrative Closure #64
DSSRC contacted a direct selling company about three social media post disseminated by salesforce members. The social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. Specifically, DSSRC expressed concern that the social media posts conveyed unsubstantiated product health and wellness benefit claims related to the current...
DSSRC Administrative Closure #63
DSSRC Administrative Closure #62
DSSRC Administrative Closure #61
DSSRC Administrative Closure #60
DSSRC Administrative Closure #59
DSSRC Administrative Closure #58
DSSRC Administrative Closure #57
DSSRC Administrative Closure #56
DSSRC Administrative Closure #55
DSSRC Administrative Closure #54
DSSRC Administrative Closure #53
DSSRC Administrative Closure #52
DSSRC contacted a direct selling company about four social media posts disseminated by its salesforce members. The subject social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. Specifically, DSSRC expressed concern that the social media posts conveyed unsubstantiated product, health and wellness benefits that the...
DSSRC Administrative Closure #51
DSSRC Administrative Closure #50
DSSRC Administrative Closure #49
DSSRC Administrative Closure #48
DSSRC contacted a direct selling company about a social media post disseminated by a salesforce member. The subject social media post came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. Specifically, DSSRC expressed concern that the social media post conveyed unsubstantiated product, health and wellness benefits that the Company’s...
DSSRC Administrative Closure #47
DSSRC Administrative Closure #46
DSSRC Administrative Closure #45
DSSRC Administrative Closure #44
DSSRC Administrative Closure #43
DSSRC Administrative Closure #42
DSSRC contacted a direct selling company about two social media posts disseminated by its salesforce members. The subject social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. Specifically, DSSRC expressed concerns that two of the social media posts conveyed unsubstantiated product, health and wellness benefits that the...
DSSRC Administrative Closure #41
DSSRC Administrative Closure #40
DSSRC Administrative Closure #39
DSSRC contacted a direct selling company about thirty-five social media posts disseminated by its salesforce members. The subject social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. Specifically, DSSRC expressed concerns that thirty-three of the social media...
DSSRC Administrative Closure #38
DSSRC Administrative Closure #37
DSSRC Administrative Closure #36
DSSRC Administrative Closure #35
DSSRC Administrative Closure #34
DSSRC Administrative Closure #33
DSSRC Administrative Closure #32
Social media posts disseminated by distributors for a multi-level company came to the attention of the Direct Selling Self-Regulatory Council (DSSRC) pursuant to its internal monitoring process. More specifically, one Instagram post...
DSSRC Administrative Closure #31
DSSRC Administrative Closure #30
DSSRC Administrative Closure #29
DSSRC Administrative Closure #28
DSSRC Administrative Closure #27
DSSRC Administrative Closure #26
DSSRC Administrative Closure #25
DSSRC Administrative Closure #24
DSSRC Administrative Closure #23
DSSRC Administrative Closure #22
DSSRC Administrative Closure #21
DSSRC Administrative Closure #20
DSSRC Administrative Closure #19
DSSRC Administrative Closure #18
In 2019, DSSRC contacted a direct selling company regarding several earnings claims on the direct selling company’s website as well as claims that were being disseminated by the company’s salesforce on social media.
DSSRC Administrative Closure #17
DSSRC contacted a direct selling company (the “Company”) about earnings claims disseminated on the Company’s website and on social media by salesforce members. Specifically, DSSRC identified a number of express and implied earnings claim that referenced financial freedom, exorbitant bonuses and vacations, luxury cars, the ability to pay off college loans and generous reward programs. The...
DSSRC Administrative Closure #16
DSSRC Administrative Closure #15
DSSRC Administrative Closure #14
DSSRC Administrative Closure #13
DSSRC Administrative Closure #12
DSSRC Administrative Closure #11
In 2020, a direct selling company contacted DSSRC seeking guidance regarding company events at which top distributors are recognized. The direct selling company stated that it had previously presented some of its highest performing distributors with oversized checks at the event but, since the success of those top distributors was not typical, it was concerned that the oversized checks might convey an...
DSSRC Administrative Closure #10
DSSRC Administrative Closure #9
DSSRC Administrative Closure #8
DSSRC Administrative Closure #7
DSSRC Administrative Closure #6
DSSRC Administrative Closure #5
DSSRC Administrative Closure #4
DSSRC Administrative Closure #3
DSSRC Administrative Closure #2
DSSRC opened an inquiry with a direct selling company regarding Instagram and Facebook posts made by the Company salesforce regarding claims of achieving “financial freedom,” a claim stating that potential recruits can “earn the income that want,” an unqualified claim of atypical earnings and an unqualified claim regarding company incentive trips.
DSSRC Administrative Closure #1
The Direct Selling Self-Regulatory Council (DSSRC) inquired with a direct selling company regarding twos social media posts disseminated by members of the Company salesforce. The first claim appeared on Instagram and stated that that the salesforce member was able to more than replace her salary from here previous, full-time job.