Direct Selling Self-Regulatory Council (DSSRC)

Centers for Disease Control and Prevention and the Food Drug Administration have both stated that there are no approved vaccines, drugs or investigational products currently available to treat or prevent COVID-19. 

During these challenging times, Direct Selling Self-Regulatory Council (DSSRC) urges all direct selling companies and their salesforces to exercise extreme caution in the dissemination of health-related product claims in their marketing. They should be especially mindful of expressly claiming or implying that their products:

  • Treat or alleviate the symptoms of COVID-19
  • Cure, treat or alleviate symptoms of viruses
  • Boost or improve immune function
  • Eliminate or remove germs and/or viruses

Should any direct selling company become aware of any COVID-19 or other problematic health-related claims, please send them to us here

Direct Selling Self-Regulatory Council (DSSRC)

BBB National Programs (formerly the Council of Better Business Bureaus) is excited to announce the creation of a new advertising self-regulation program called the Direct Selling Self-Regulatory Council (DSSRC). The goals of the program are to provide independent, impartial and comprehensive monitoring of direct selling companies on an industry-wide basis and address income representations (including lifestyle claims) and product claims by companies and salesforce members with an emphasis on claims disseminated on social media platforms.

The program will include a robust challenge mechanism (please see DSSRC Procedures) of competitor claims and will be complimented by an appeals process. During the first quarter of 2019, the DSSRC staff conducted an overall assessment of product and income claims that are disseminated in the direct selling industry. The DSSRC began commencing monitoring matters and accepting case filings on April 1, 2019. We look forward to your support of advertising self-regulation in the direct industry.