National Advertising Division (NAD)
The self-regulatory system monitors the marketplace, holds advertisers responsible for their claims and practices and tracks emerging issues and trends. Self-regulation is good for advertisers. Rigorous review serves to encourage consumer trust; the self-regulatory
system offers an expert, cost-efficient, meaningful alternative to litigation and provides a framework for the development of a self-regulatory to emerging issues.
File a Challenge
(Please note that NAD does not review local advertising. If a complaint involves local advertising or local business practices, including order fulfillment or refund issues, delivery delays or “bait and switch” tactics, please file a complaint
with the Better Business Bureau, www.bbb.org.)
File a Complaint