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NARB Determines that #1 Claim for Oral-B Interdental Picks, Based on Oral-B’s Status as the Leading Dental Floss Brand, is Not Misleading

New York, NY – September 16, 2020 – A panel of the National Advertising Review Board (NARB) has determined that a “#1” claim, for Oral-B Precision Clean Interdental Picks, based on Oral-B’s status as the leading dental floss brand, is not misleading. However, the panel...
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NARB Recommends Verizon Discontinue Claim “Building the most powerful 5G experience for America” But Finds Support for Building Powerful 5G Claim

New York, NY – September 1, 2020 – 
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NARB Recommends Church & Dwight Discontinue “Clinically Proven Absorption” Claim for Vitafusion Gummy Vitamins

A panel of the National Advertising Review Board (NARB), a division of BBB National Programs, has recommended that Church & Dwight Co., Inc. discontinue the claim “Clinically Proven Absorption” for its vitafusion gummy line of dietary supplements. The advertising at issue had been challenged by...
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NARB Recommends S.C. Johnson Discontinue Unqualified “Non-Toxic” Claim on Windex Vinegar Glass Cleaner

A panel of the National Advertising Review Board (NARB), a division of BBB National Programs, has recommended that S.C. Johnson & Son, Inc. (S.C. Johnson) discontinue the claim “non-toxic” on package labeling for its Windex Vinegar Glass Cleaner. However, the panel determined that a properly qualified non-toxic claim,...
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