Truth & TransparencyVoluntary self-regulation helps create an honest and fair marketplace. Companies benefit from a level playing field and consumers benefit from a more trustworthy marketplace. A 90% participation rate demonstrates the depth of industry’s commitment to self-regulation and truth and transparency.
Issues & ProductsNAD’s legal team specializes in examining advertising claims for a diverse set of goods and services like telecommunications, infant nutrition, over-the-counter medication, and dietary supplements for a wide variety of issues from product efficacy to influencer marketing and the use of consumer reviews.
Saving Time & CostThe NAD process resolves advertising disputes efficiently and almost always faster than a court proceeding. There is no document discovery or depositions, no counterclaims, and the process requires less investment in time and cost than litigating a case.
Navigating UncertaintyNAD has a published body of case precedent and is staffed by decision makers dedicated to resolving advertising disputes, using a process that provides advertisers the right to appeal adverse decisions to the National Advertising Review Board (NARB).
Principles & Procedures
When a competitor’s advertising harms consumer trust or threatens a company’s reputation and market share, decision makers have options. They can bring suit under the Lanham Act, complain to federal or state regulators, or more quickly and efficiently challenge that advertising in an industry-supported forum.
In a standard challenge, a party can challenge the truth and accuracy of advertising involving a single claim or multiple claims and presents evidence and argument in up to two submissions with a resolution in about 4-6 months. Fast-Track SWIFT challenges can be used to dispute the truth and accuracy of a single issue with resolution within a month.
News & Blog
NAD Recommends Verizon Discontinue Certain 5G Availability and Speed Claims in Two TV Commercials
Direct Selling Self-Regulatory Council Issues New Guidance on Earnings Claims for the Direct Selling Industry
All About SWIFT: Resolving Straightforward Ad Disputes in a Matter of Weeks
CARU Conference: Virtual Series
NAD 2020 Conference