NAD Complex Track

NAD Standard Track

NAD's portfolio of filing options for advertising challenges is designed to provide businesses and the legal professionals who support them with transparent, predictable options when pursuing a challenge. NAD “case-choice” options include Standard Track, Fast-Track SWIFT, and Complex Track.


Our Standard Track filing process process supports challenges on the truth and accuracy of advertising for single or multi-claim cases. The timeline for a Standard Track case is about 4-6 months.

Standard Track Benefits




Eligible Claims

Standard Track challenges are XYZ. Currently, NAD accepts the following types of claims for Standard Track challenges: 


  • XYZ
  • XYZ
  • XYZ





Initiating a Case


Standard Track challenges should be submitted via the NAD Challenge Portal, but you may also submit via email to email to and Standard Track submissions are limited to 20 pages, double spaced (excluding exhibits), and are commenced with an opening letter. The opening letter should:


  • List the claims challenged
  • Explain why the claims are misleading
  • Attach any available evidence that demonstrates the claims are misleading including testing, studies, research or surveys
  • Link to the challenged advertising or provide copies if advertising not available digitally





Filling Fees

Filing fees cover some of the administrative costs associated with the advertising review process. Filing fee waivers or partial waivers are still available if economic hardship is demonstrated. Challenges made by companies and/or competitors shall be filed together with a filing fee.


Current Standard Track Filing Fees
  • National Partner: $25,000
  • Non-National Partner Under $250M: $10,000
  • Non-National Partner Under $5B: $30,000
  • Non-National Partner Over $5B: $35,000


The filing fees should be accompanied by a statement indicating the category into which the challenger’s gross annual revenue falls. In the case of a subsidiary, the filing fee is determined by the gross annual revenue of the parent company.






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