Fast-Track SWIFT Benefits
ExpeditedThe Fast-Track SWIFT process allows parties to receive an NAD decision within 20 business days from the opening of the case
SpecificChallenges are limited to a single issue and must fit into one of the three “claim type” categories
StreamlinedSubmissions are made online and only one substantive submission is permitted per party
Eligible Claim Types
Fast-Track SWIFT challenges are limited to a single issue. Claims that may be worded slightly differently but still convey the same message can be brought in a single challenge. Currently, NAD only accepts three types of claims for Fast-Track SWIFT challenges:
- The prominence or sufficiency of disclosures including disclosure issues in influencer marketing, native advertising, and incentivized reviews
- Misleading pricing and sales claims
- Misleading express claims that do not require review of complex evidence or substantiation such as clinical or technical testing or consumer perception evidence
Initiating a Case
All Fast-Track SWIFT challenges must be submitted via the NAD Challenge Portal and include:
- The advertiser’s contact information, including identifying the correct person to whom the challenge should be directed
- A copy of the challenged advertising and the date(s) and platforms(s) the challenged claim appeared
- A brief description of the facts showing how the advertising is likely controlled by the advertiser
- Exhibits to support the argument that the challenged claim is not substantiated (if applicable)
- A brief statement as to why the challenged claim is appropriate for the SWIFT process (e.g., it fits within the categories defined as appropriate for SWIFT review, etc.)
- The filing fee must be received by NAD before the 20-day countdown clock will begin on the challenge
Filing fees cover some of the administrative costs associated with the advertising review process. Fees are based on annual revenue per the breakdown below. Filing fee waivers or partial waivers are available if economic hardship is demonstrated.
2021 Fast-Track SWIFT Filing Fees (effective November 9, 2021)
- Annual Revenue Under $250M: $12,000
- Annual Revenue Under $5B: $32,000
- Annual Revenue Over $5B: $40,000
- Fast-Track SWIFT - Disclosure: $10,000
- Annual Revenue Under $250M: $15,000
- Annual Revenue Under $5B: $40,000
- Annual Revenue Over $5B: $50,000
- Fast-Track SWIFT - Disclosure: $12,500
The filing fees should be accompanied by a statement indicating the category into which the challenger’s gross annual revenue falls. In the case of a subsidiary, the filing fee is determined by the gross annual revenue of the parent company.
SWIFT Case Decisions
Advertiser Voluntarily Discontinues Claim in National Advertising Division Fast-Track SWIFT Case
New York, NY – January 12, 2022 – The National Advertising Division (NAD) of BBB National Programs closed one Fast-Track SWIFT case in December. In that case, Dyson, Inc. challenged SharkNinja Operating LLC’s claim that the Shark HyperAIR hair dryer is the industry’s “first and only high velocity hair dryer and styling system.”
National Advertising Review Board Recommends that Mint Mobile Discontinue or Modify “UNLIMITED” and “UNLTD” Claims for its High-Speed Data Plan
New York, NY – December 21, 2021 – A panel of the National Advertising Review Board (NARB), the appellate advertising law body of BBB National Programs, has recommended that Mint Mobile LLC discontinue the use of “UNLIMITED” and “UNLTD” headlines in its advertising or modify them to clearly...
In Four Fast-Track SWIFT Cases, National Advertising Division Recommends Advertiser Claims be Modified or Discontinued; Three Decisions to be Appealed
New York, NY – December 9, 2021 – The National Advertising Division (NAD) closed four Fast-Track SWIFT cases in November. In these cases AT&T challenged Mint Mobile’s online and mobile advertisements for its high-speed data plan; Bayer HealthCare challenged the prominence or sufficiency...
In Two Fast-Track SWIFT Cases, NAD Recommends Advertiser Claims be Discontinued in One, and Advertiser Voluntarily Discontinues Claims in the Other
New York, NY – November 10, 2021 – The National Advertising Division (NAD) closed two Fast-Track SWIFT cases in October. Stokely-Van Camp challenged BA Sports Nutrition’s social media posts about the comparative taste of its BodyArmor flavored sports drinks vs. Gatorade’s. The Procter &...
Frequently Asked Questions