National Advertising Division
Truth & TransparencyVoluntary self-regulation helps create an honest and fair marketplace. Companies benefit from a level playing field and consumers benefit from a more trustworthy marketplace. A 90% participation rate demonstrates the depth of industry’s commitment to self-regulation and truth and transparency.
Issues We ExamineNAD’s legal team specializes in examining advertising claims for a diverse set of goods and services like telecommunications, infant nutrition, over-the-counter medication, and dietary supplements for a wide variety of issues from product efficacy to influencer marketing and the use of consumer reviews.
Time & CostThe NAD process resolves advertising disputes efficiently and almost always faster than a court proceeding. There is no document discovery or depositions, no counterclaims, and the process requires less investment in time and cost than litigating a case.
Navigating UncertaintyNAD has a published body of case precedent and is staffed by decision makers dedicated to resolving advertising disputes, using a process that provides advertisers the right to appeal adverse decisions to the National Advertising Review Board (NARB).
NAD offers three options for submitting challenges for review: Standard Track, Complex Track, and Fast-Track SWIFT. Click on the options below for more information on each track's process, challenge eligibility requirements, timeline, and fees to determine which track is best suited to handle your needs. BBB National Programs National Partners receive a discount on filing fees.
Fast-Track SWIFTSingle-issue digital advertising cases with decisions in 20 business days. Learn More
Standard TrackOpen to a variety of case types with decisions in four to six months. Learn More
Complex TrackCases requiring complex substantiation. Time to decision is determined by the parties. Learn More
Why Use NAD for Advertising Challenges
When a competitor’s advertising harms consumer trust or threatens a company’s reputation and market share, decision makers need to answer three key questions:
Policies & Procedures
Any company, consumer, or non-governmental organization can file a challenge with NAD. We handle about 150 cases each year and our decisions represent the single largest body of advertising decisions in the United States. The NAD | NARB Policies and Procedures describe the details and parameters of NAD's challenge review process.
News & Blog
Media Advisory: Media Visionary Tom Rogers, Deputy Attorney General of the U.S. Jeffrey A. Rosen, and FTC Commissioner Christine Wilson to Keynote NAD 2020 Annual Conference
703-247-9330 / firstname.lastname@example.org
New York, NY – September 9, 2020 – On the eve of its 50th anniversary, the National Advertising Division (NAD) of BBB National Programs will host the NAD 2020 Annual Conference, which this year will be a virtual event over the course of three days – Monday, October 5 through Wednesday, October 7.
The NAD Annual Conference convenes experts from the advertising and legal industries, and companies of all sizes, as well as government officials and regulators to discuss the day-to-day issues that arise when advertising in an increasingly competitive environment and navigating emerging issues and fast-paced technological innovation.
Participants share practical advice, parse recent developments in advertising law, discuss Federal Trade Commission (FTC) priorities, identify best practices, and break down the cases that made headlines in 2020. Members of the media are invited to cover NAD 2020 via Zoom with complimentary registration.
- Tom Rogers, Executive Chairman, Engine Media and Founder of CNBC
- Jeffrey A. Rosen, Deputy Attorney General of the United States
- Hon. Christine S. Wilson, Commissioner, Federal Trade Commission (FTC)
Speakers & Panelists
- Lesley A. Fair, Senior Attorney, Bureau of Consumer Protection, Federal Trade Commission (FTC)
- Jessie Grodstein Kennedy, Director, Corporate Counsel, Starbucks
- Bonnie Patten, Executive Director, Truth in Advertising
- Jeffrey E. Smith, Senior Vice President & Deputy General Counsel, Comcast Cable Communications, LLC
- Ted Suzuki, Vice President and Deputy General Counsel, AT&T Services
- Limor Robinson Mann, Chief Oral Care Marketing Counsel, Global Colgate-Palmolive Company
- Shannon Watkins, Senior VP, Brand Strategy, Advertising, Media, Sponsorships and Creative Services, Aflac
A full list of speakers is available here.
WHAT: National Advertising Division (NAD) 2020 Annual Conference
WHEN: Monday, October 5 – Wednesday, October 7
10:30 or 11:00 AM – 2:00 or 3:00 PM ET (varies slightly each day)
WHERE: Virtual (Zoom sessions)
A full event agenda is available here.
RSVP: Credentialed members of the media are invited to attend with complimentary registration. To register and for more information, email email@example.com.
Join the conversation on social media using #NAD2020.
About BBB National Programs: BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard. The non-profit organization creates a fairer playing field for businesses and a better experience for consumers through the development and delivery of effective third-party accountability and dispute resolution programs. Embracing its role as an independent organization since the restructuring of the Council of Better Business Bureaus in June 2019, BBB National Programs today oversees more than a dozen leading national industry self-regulation programs, and continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-directed marketing, and privacy. To learn more, visit bbbprograms.org.
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