NARB, established in 1971 as a fair and impartial appellate body, reviews appealed NAD or CARU decisions. Nominated by various leading organizations in the advertising industry, NARB members are selected for their stature and experience in their fields.
Truth & TransparencyWhen a competitor’s advertising harms consumer trust or threatens a company’s reputation and market share, the advertising self-regulatory system creates a level-playing field for business and helps ensure consumers receive truthful and accurate advertising.
ComplianceAfter a decision, NARB or the challenger can check in on whether the advertiser has made appropriate modifications to its advertising and has 10 days to respond. The case is closed if there is a good faith effort to bring their advertising into compliance.
Non-ComplianceIn cases of lack of good faith efforts to modify or discontinue advertising as a result of a NARB decision, NARB will refer the case to an appropriate government agency, usually the Federal Trade Commission (FTC).
Guidelines & Procedures
Any advertiser or challenger has the right to appeal NAD’s decision to NARB. An advertiser has an automatic right of appeal. A challenger must request permission to appeal from the NARB Chair and explain why it believes there is a substantial likelihood NARB would come to a different conclusion on a case than NAD.
News & Blog
NAD Fast-Track SWIFT Cases Resolved by Voluntary Discontinuation of Claims and One by Recommendation to Discontinue Claim in Google Ads
The National Advertising Division (NAD) of BBB National Programs announced three new cases resolved in the month of June using its efficient Fast-Track SWIFT (Single Well-Defined Issue Fast Track) challenge...
Privacy Watchdog Brings Popular Exercise and Healthcare Apps into Compliance with Digital Advertising Best Practices
BBB National Programs’ privacy watchdog, the Digital Advertising Accountability Program (DAAP), today released two new data privacy cases for popular mobile apps from GoodRx and Rock My World, issuing recommendations and outlining actions taken to date to bring these companies...Read more
National Advertising Review Board (NARB) of the BBB National Programs Announces its Distinguished 2020 NARB Panel Members from Leading Companies, Advertising Agencies, and Universities
BBB National Programs, Inc. (BBB NP) is pleased to announce the 2020 National Advertising Review Board (NARB) Panel Members for 2020. The NARB Panel Members are selected for their standing and expertise in the advertising field to serve with the advertising...Read more
ASRC Announces New Leadership for National Advertising Review Board
The Advertising Self-Regulatory Council (ASRC) announced the appointment of Kenneth A. Plevan as chair of the National Advertising Review Board (NARB), effective March 1, 2019.Read more