National Partners
With technological innovation, social factors, industry evolution, and other economic shifts the need for industry self-regulation is as critical today as when the first U.S. industry self-regulation program was established 50 years ago.
BBB National Programs National Partners influence the future of regulation in their industry, demonstrating to stakeholders their commitment to accountable, industry-led standards and dispute resolution programs that protect consumers and keep the playing field level for business.
Benefits
Access
Face-time with subject matter experts, attend exclusive events and roundtables, and receive members-only news and program updatesInfluence
Shape the future of industry self-regulation through program committees, working groups, and moreCommunity
Expansive networking opportunities with companies committed to advancing marketplace trust and influencing industry behavior
Committees & Working Groups
50 Years of Advancing Responsible Child-Directed Marketing & Privacy
For the last 50 years, companies marketing to children have held each other to a higher standard. In 1974, the Children’s Advertising Review Unit (CARU) was established as the U.S. mechanism of independent self-regulation for protecting children under age 13 from deceptive or inappropriate advertising.
Interested in exclusive CARU’s 50th events and meetings? Learn more about Becoming a CARU Supporter.
News & Blog
BBB National Programs Appoints Amy Steacy as General Counsel, Promotes New Leaders in Children’s Food and Beverage Advertising and Global Privacy
McLean, VA – June 4, 2024 – BBB National Programs announced the appointment of Amy Steacy as General Counsel. Additional leadership promotions include Daniel Range as Vice President of the Children's Food and Beverage Advertising Initiative (CFBAI) and Dr. Divya Sridhar as Vice President, Global...
Companies Agree to Expand School Coverage under the Children’s Food and Beverage Advertising Initiative Core Principles
McLean, VA – May 2, 2024 – Twenty-one of the nation’s leading food, beverage, and quick serve restaurant companies have agreed to strengthen their voluntary commitments for responsible food advertising to children under the Children’s Food and Beverage Advertising Initiative (CFBAI) Core Principles.
The Demise of “Chevron Deference”: Who Will Fill the Regulatory Gaps?
How Will Customers Know They Can Trust Your Business?
Upcoming Events
ITIF and XR Association 4th Annual AR/VR Policy Conference
Happi & Nutraceuticals World Wellness Conference & Tabletop Exhibition
NAD 2024: Charting the Global Future of Ad Law
ACI's Legal, Regulatory and Compliance Forum on Cosmetics & Personal Care Products
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