National Partners

National Partners

With technological innovation, social factors, industry evolution, and other economic shifts the need for industry self-regulation is as critical today as when the first U.S. industry self-regulation program was established 50 years ago.

 

BBB National Programs National Partners influence the future of regulation in their industry, demonstrating to stakeholders their commitment to accountable, industry-led standards and dispute resolution programs that protect consumers and keep the playing field level for business.

Benefits

National Partners are champions of industry self-regulation, data privacy, consumer protection, and truth and accuracy in advertising and support our work as the leading voice for industry self-regulation. In turn, they receive the following benefits: 

Access

Interact directly with our subject matter experts through curated events and workshops with expansive networking opportunities and have access to regular members-only updates on our initiatives, case decisions, and program developments before the rest of the industry.

Influence

Help shape the future of industry self-regulation through your participation in one or more of BBB National Programs’ seven issue-specific program committees. Join us as we continue to develop and evolve industry self-regulation programs to create solutions to meet future industry needs.

Value

Receive BBB National Program services, subscriptions, sponsorships, and event access for discounted member pricing, including the Online Archive, advertising challenge filing fees, pre-screening services, and preferred pricing for sponsorships and registrations at all our events.

Community

Network with more than 100 companies committed to advancing marketplace trust and influencing industry behaviors by engaging in exclusive curated events throughout the year and program-shaping workshop opportunities to influence the future of our work.

Committee Structure


National Partners make an impact by serving on program committees. These issue specific committees allow you to represent your brand voice and make a direct impact in the self-regulation programs that matter most to you. Participate in reviews of procedures and guidance, be a program ambassador for an issue area aligned to your brand and values, recommend process improvements, publish thought leadership, and help us explore untapped potential. 

News & Blog

Press Release

BBB National Programs’ Statement on Executive Order to Implement the European Union-U.S. Data Privacy Framework

McLean, VA – October 07, 2022 – Dona Fraser, BBB National Programs’ Senior Vice President, Privacy Initiatives, issued the following statement today on the Biden Administration’s Executive Order to implement U.S. commitments under the European Union-U.S. Data Privacy Framework.

Read the Statement
Press Release

FTC Commissioner Alvaro Bedoya to Keynote NAD 2022, Annual Conference of BBB National Programs’ National Advertising Division

New York, NY – August 30, 2022 – The National Advertising Division (NAD) will host the NAD 2022 Annual Conference next month in Washington, D.C., on Monday, September 19 and Tuesday, September 20. NAD 2022 will be an in-person event for the first time since 2019, drawing speakers from across the advertising law...

Read the Press Release
Decision

Direct Selling Self-Regulatory Council Recommends Zilis Discontinue Health-Related Product Performance Claims

McLean, VA – December 1, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that health-related product performance claims made by Zilis salesforce members be discontinued. 

Read the Decision Summary
Decision

National Advertising Division Finds Blue Apron’s “Canceling Meals is Easy” Claim Supported

New York, NY – December 1, 2022 – In a National Advertising Division (NAD) challenge, brought as part of NAD’s routine monitoring of national advertising for truth and transparency, NAD has determined that Blue Apron LLC provided a reasonable basis for the claim that “Canceling Meals is Easy.” 

Read the Decision Summary

 

 

 

Upcoming Events

National Partner Consumer Sales Committee

Provide feedback and guidance to BBB National Programs’ Direct Selling Self-Regulatory Council (DSSRC), recommend program improvements, and act as program ambassadors. Please note, the meeting is only ...
Learn more
Dec 05, 2022 Virtual

National Partner Consumer Dispute Resolution Committee Meeting

Collaborate with mediation and arbitration professionals to shape the future of our business-to-business and business-to-consumer dispute resolution programs. Please note: This meeting is only open to ...
Learn more
Dec 12, 2022 Virtual

Wirewheel’s 2022 Winter SPOKES Privacy Technology Conference

Dona Fraser, Senior Vice President, Privacy Initiatives, BBB National Programs will speak on enforcement under CCPA and will also join the Ad Leaders Roundtable discussion
Learn more
Dec 14, 2022 Virtual

OECD Digital Economy Policy Ministerial Meeting

Laura Brett, Vice President, National Advertising Division, BBB National Programs
Learn more
Dec 15, 2022 Gran Canaria, Spain

 

 

 

A few of our National Partners

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