National Partners

National Partners

With technological innovation, social factors, industry evolution, and other economic shifts the need for industry self-regulation is as critical today as when the first U.S. industry self-regulation program was established 50 years ago.

 

BBB National Programs National Partners influence the future of regulation in their industry, demonstrating to stakeholders their commitment to accountable, industry-led standards and dispute resolution programs that protect consumers and keep the playing field level for business.

Benefits

National Partners are champions of industry self-regulation, data privacy, consumer protection, and truth and accuracy in advertising. They support our work as the leading voice for industry self-regulation.

Access

Face-time with subject matter experts, attend exclusive events and roundtables, and receive members-only news and program updates

Influence

Shape the future of industry self-regulation through program committees, working groups, and more

Community

Expansive networking opportunities with companies committed to advancing marketplace trust and influencing industry behavior

A few of our National Partners

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Become a Partner

 

 

 

 

Committees & Working Groups


National Partners make an impact by serving on program committees and in working groups. These issue-specific committees allow you to represent your brand voice and make a direct impact in the self-regulation programs that matter most to you.

 

 

50 Years of Advancing Responsible Child-Directed Marketing & Privacy

 

For the last 50 years, companies marketing to children have held each other to a higher standard. In 1974, the Children’s Advertising Review Unit (CARU) was established as the U.S. mechanism of independent self-regulation for protecting children under age 13 from deceptive or inappropriate advertising.  

 

Interested in exclusive CARU’s 50th events and meetings? Learn more about Becoming a CARU Supporter.

 

CARU50th.org

 

 

News & Blog

Press Release

BBB National Programs Appoints Amy Steacy as General Counsel, Promotes New Leaders in Children’s Food and Beverage Advertising and Global Privacy

McLean, VA – June 4, 2024 – BBB National Programs announced the appointment of Amy Steacy as General Counsel. Additional leadership promotions include Daniel Range as Vice President of the Children's Food and Beverage Advertising Initiative (CFBAI) and Dr. Divya Sridhar as Vice President, Global...

Read the Press Release
Press Release

Companies Agree to Expand School Coverage under the Children’s Food and Beverage Advertising Initiative Core Principles

McLean, VA – May 2, 2024 – Twenty-one of the nation’s leading food, beverage, and quick serve restaurant companies have agreed to strengthen their voluntary commitments for responsible food advertising to children under the Children’s Food and Beverage Advertising Initiative (CFBAI) Core Principles.

Read the Press Release
Blog

How Will Customers Know They Can Trust Your Business?

When customers trust you, they are more likely to do business with you. It is well past time for business leaders to “galvanize around trust and transparency.” When it comes to enhancing consumer trust, responsible business and nonprofit organizations can – and must – lead the way.
Read more
Blog

Why Trust is Essential to Success in Business

Trust cannot be imposed by the government, nor can it be proclaimed by a single company operating in a vast marketplace, and that has been true for decades. The building blocks of trust must come not just from businesses themselves but ideally from the industries of which they are a part.
Read more

 

 

 

Upcoming Events

2024 AWE US Conference

Dona Fraser, Senior Vice President, Privacy Initiatives, BBB National Programs panel on Generative AI, Manipulation, and Virtual Worlds
Learn more
Jun 18, 2024 Long Beach, CA

9th Anti-Ageing Skin Care Conference

Annie Ugurlayan, Assistant Director, National Advertising Division, BBB National Programs will discuss US Advertising Self-Regulation’s Overview of Anti-Ageing Claims in the Beauty Industry
Learn more
Jun 26, 2024 London, UK

ACI-CRN Dietary Supplements Conference

Eric Unis, Attorney, National Advertising Division, BBB National Programs will lead a discussion on Critical Takeaways from the Latest Dietary Supplement Advertising Decisions Issued by the National A ...
Learn more
Jun 26, 2024 New York, NY

Summer CARU Supporter Meeting

During 2024, the 50th anniversary of the Children’s Advertising Review Unit (CARU), we will celebrate the “evolution” of children’s advertising and privacy. In July, CARU Supporters will discuss progr ...
Learn more
Jul 16, 2024 Virtual

 

 

 

Contact Us