National Partners

With technological innovation, social factors, industry evolution, and other economic shifts the need for industry self-regulation is as critical today as when the first U.S. industry self-regulation program was established 50 years ago.

BBB National Programs National Partners influence the future of regulation in their industry, demonstrating to stakeholders their commitment to accountable, industry-led standards and dispute resolution programs that protect consumers and keep the playing field level for business.

Benefits

National Partners are champions of industry self-regulation, data privacy, consumer protection, and truth and accuracy in advertising. They support our work as the leading voice for industry self-regulation.

Access

Face-time with subject matter experts, attend exclusive events and roundtables, and receive members-only news and program updates

Influence

Shape the future of industry self-regulation through program committees, working groups, and more

Community

Expansive networking opportunities with companies committed to advancing marketplace trust and influencing industry behavior

A few of our National Partners

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Committees & Working Groups

National Partners make an impact by serving on program committees and in working groups. These issue-specific committees allow you to represent your brand voice and make a direct impact in the self-regulation programs that matter most to you.

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News & Blog

Press Release

Ferrara Joins the Children’s Food and Beverage Advertising Initiative Pledge Program

McLean, VA – October 31, 2023 – The Children’s Food and Beverage Advertising Initiative (CFBAI) welcomes Ferrara Candy Company as the newest participant in the food advertising pledge program.

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Press Release

BBB National Programs Unveils New Guardrails for Child-Directed Advertising & Privacy in the Metaverse

McLean, VA – October 3, 2023 – BBB National Programs’ Children’s Advertising Review Unit (CARU) today released new Guardrails for Child-Directed Advertising and Privacy in the Metaverse, a set of realistic, actionable recommendations and best practices intended to help companies develop metaverse experiences directed to children,...

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Blog

Fifty Shades of Consumer Health Data: How a Risk-Based Approach Provides More Clarity

This piece includes a list of routine examples of consumer health information, that, at face value may have one level of risk. But, depending on the context and the risk associated with the use of that data, and whether it is combined with other data sources and data elements or made available in the public domain, it could lend itself to differing levels of regulation and enforcement activity.

Blog

Fifty Shades of Consumer Health Data: Unclear Expectations for Digital Privacy

While momentum continues to build around what a regulated consumer health privacy landscape looks like, the environment remains shrouded in shades of gray. To date, a risk-based approach to consumer health data does not exist, but we believe a sliding scale for the risks carried by consumer health data should.

Age Assurance Webinar

Join BBB National Programs for a free webinar, "Getting Age Assurance Right" where leaders in the children's privacy space will delve into age assurance on digital platforms.

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Dec 04, 2023 Virtual

USC Gould School of Law – LACBA Business Law Section Institute for Corporate Counsel

Mary K. Engle, Executive Vice President, Policy, BBB National Programs will participate in the New Frontiers of AI: Business Opportunities and Risks panel

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Dec 06, 2023 Los Angeles, CA

Future of Privacy Forum Immersive Tech Panel: Kids and Teens

Dona Fraser, Senior Vice President, Privacy Initiatives, BBB National Programs will discuss the privacy and safety landscape when designing immersive spaces for kids and teens

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Dec 06, 2023 Virtual

2023 Metaverse Safety Week Global Roundtable

Dona Fraser, Senior Vice President, Privacy Initiatives, BBB National Programs will participate in the Safeguarding the Young Generation in the AI-Augmented Worlds Global Roundtable

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Dec 12, 2023 Virtual

National Partners

Benefits

Access

Influence

Community

A few of our National Partners

Committees & Working Groups

News & Blog

Ferrara Joins the Children’s Food and Beverage Advertising Initiative Pledge Program

BBB National Programs Unveils New Guardrails for Child-Directed Advertising & Privacy in the Metaverse

Fifty Shades of Consumer Health Data: How a Risk-Based Approach Provides More Clarity

Fifty Shades of Consumer Health Data: Unclear Expectations for Digital Privacy

Upcoming Events

Age Assurance Webinar

USC Gould School of Law – LACBA Business Law Section Institute for Corporate Counsel

Future of Privacy Forum Immersive Tech Panel: Kids and Teens

2023 Metaverse Safety Week Global Roundtable

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