National Partners

Since 1971, major corporations, prominent law firms, and leading service providers have recognized the value of supporting self-regulatory programs by becoming a National Partner. As our self-regulatory and dispute resolution programs move into our 50th year (and now around our BBB National Programs, Inc. banner), we are excited to announce improvements to our National Partner program designed to enhance your membership experience and value.


We are implementing new opportunities for National Partners to interact directly with our programs through exclusive workshops, curated events with our industry leaders, and expanded networking opportunities. Among other benefits, National Partners will have an opportunity to play a greater role in the planning of our thought leader conferences and other coalition activities, receive regular members-only updates on our initiatives and program developments, and have the option to receive NAD and CARU decision press releases.


We also have reimagined how you will interact with BBB National Programs with the formation of new program committees. These issue-specific committees will enable you to impact our industry self-regulation programs and guide us as we create solutions to meet future industry needs.


Along with reimagining how you engage with BBB National Programs, we also are simplifying our annual dues structure and harmonizing our exclusive discount programs. As a National Partner, you will now enjoy twenty percent off our services, conferences (including registration and sponsor opportunities), and our advertising challenge process fees.


National Partner Program Benefits



    Exclusive Network of Business Leaders

    National Partners are a group of over 100 companies that have committed to advancing marketplace trust and influencing industry behaviors. National Partners have access to our subject matter experts and are provided unique opportunities to use their voice in helping shape components of our industry self-regulation programs.

    Use Your Voice

    National Partners make an impact by serving on program committees. These issue-specific committees will enable you to impact our industry self-regulation programs and guide us as we create solutions to meet future industry needs.

    National Partner Benefits

    National Partners support BBB National Programs' work as the leading voice for industry self-regulation, and in turn, they receive the following benefits:

    • Access to BBB National Programs' experts in the areas of privacy, advertising, food marketing, and industry self-regulation
    • Engage with BBB National Programs leaders via program committees
    • Opportunities to participate in exclusive National Partner curated events
    • Significant discounts on NAD advertising challenge filing fees
    • Preferred pricing on NAD and CARU conference sponsorships and registrations
    • Exclusive member pricing on Online Archive subscriptions
    • Electronic copies of current NAD and CARU case reports delivered 10 times a year
    • Emailed NAD and CARU case decisions

    Become a National Partner 

    National Partners represent an exclusive group of organizations looking to advance marketplace trust, influence industry behavior, and engage with consumers, government regulators, and peers on a national scale. If your organization is committed to building a trustworthy marketplace for consumers and businesses through industry self-regulation, we welcome you to apply to become a National Partner today.

    Contact BBB National Programs at to learn more about National Partners.


    Current National Partners

    These corporations, law firms, and associations support BBB National Programs' mission and work with other National Partners to advance self-regulation in advertising, privacy, and dispute resolution.


    American Association of Advertising Agencies (AAAA)
    Association of National Advertisers (ANA)
    AlEn USA, LLC
    American Advertising Federation (AAF)
    American Licorice Company
    Arbonne International
    Arent Fox LLP
    Arnold & Porter Kaye Scholer, LLP
    Baker & Hostetler LLP
    Bayer HealthCare, LLC
    BIC Corporation
    BISSELL Homecare, Inc.
    Boston Beer Company
    Bridgestone Americas, Inc.
    Burger King Corporation
    Campbell Soup Company
    Capital One - Credit Card Marketing Group
    Church & Dwight Company
    The Clorox Company
    Coblentz, Patch, Duffy and Bass
    The Coca-Cola Company
    Colgate-Palmolive Company
    Combe, Inc.
    ConAgra Foods
    Consumer Healthcare Products Association
    Coty, Inc.
    Council for Responsible Nutrition
    Covington & Burling LLP
    Crowell & Moring LLP
    Dannon Company, Inc.
    Davis & Gilbert LLP
    Davis Wright Tremaine LLP
    Direct Selling Association
    DLA Piper
    Dyson, Inc.
    E. T. Browne Drug Company
    Energizer Holdings
    Expedia, Inc.
    Ferrero USA, Inc.
    Finnegan, Henderson, Farabow, Garrett & Dunner, LLP
    Ford Motor Company
    FortuneBuilders Inc.
    Frankfurt, Kurnit, Klein & Selz
    General Mills Inc.
    Georgia-Pacific Corporation
    GlaxoSmithKline Consumer Healthcare L.P.
    The Hershey Company
    Hogan Lovells US LLP
    Hormel Foods Corporation
    Hyman, Phelps, & McNamara, P.C.
    Hyundai Motor America
    Immunotec, Inc.
    iRobot Corporation
    JPMorgan Chase Credit Card
    Kao USA, Inc.
    Katten Muchin Rosenman LLP
    Keller and Heckman LLP
    Kelley Drye & Warren LLP
    Kellogg Company
    Keurig Dr. Pepper Inc.
    Kilpatrick Townsend & Stockton LLP
    Kimberly-Clark Corporation
    Kirkland & Ellis LLP
    The Kraft Heinz Company
    Kramer Levin Naftalis & Frankel LLP
    LEGO Systems, Inc.
    Loeb & Loeb LLP
    L’Oreal USA, Inc.
    Manatt, Phelps & Phillips LLP
    Manhattan Advertising and Media Law, Inc.
    Mars, Inc.
    Mazda North American Operation
    McDonald's Corporation
    Mondelez Global LLC
    Morgan, Lewis & Bockius, LLP
    Morrison & Foerster LLP
    National Association of Ticket Brokers
    National Confectioners Association
    The Nestle Group
    Nissan North America, Inc.
    Nu Skin Enterprises, Inc.
    Olshan Frome Wolosky LLP
    Patterson, Belknap, Webb & Tyler LLC
    Pep Boys
    PepsiCo Inc.
    Perkins Coie, LLP
    Playwire Media
    Post Consumer Brands, LLC
    Procter & Gamble Company
    Proskauer Rose LLP
    Reckitt Benckiser LLC
    Response Marketing Group, LLC
    SBM Life Sciences Corporation
    S.C. Johnson & Son, Inc.
    Shaklee Corporation
    Shell Oil Products U.S.
    Simpson Thacher & Bartlett LLP
    Subway Franchisee Advertising Fund
    Tempur Sealy International, Inc.
    Unilever USA, Inc.
    Venable LLP
    Verizon Communications, Inc.
    Wiley Rein LLP
    Wilson Sonsini Goodrich & Rosati