National Partners

National Partners

With technological innovation, social factors, industry evolution, and other economic shifts the need for industry self-regulation is as critical today as when the first U.S. industry self-regulation program was established 50 years ago.

 

BBB National Programs National Partners influence the future of regulation in their industry, demonstrating to stakeholders their commitment to accountable, industry-led standards and dispute resolution programs that protect consumers and keep the playing field level for business.

Benefits

National Partners are champions of industry self-regulation, data privacy, consumer protection, and truth and accuracy in advertising and support our work as the leading voice for industry self-regulation. In turn, they receive the following benefits: 

Access

Interact directly with our subject matter experts through curated events and workshops with expansive networking opportunities and have access to regular members-only updates on our initiatives, case decisions, and program developments before the rest of the industry.

Influence

Help shape the future of industry self-regulation through your participation in one or more of BBB National Programs’ seven issue-specific program committees. Join us as we continue to develop and evolve industry self-regulation programs to create solutions to meet future industry needs.

Value

Receive BBB National Program services, subscriptions, sponsorships, and event access for discounted member pricing, including the Online Archive, advertising challenge filing fees, pre-screening services, and preferred pricing for sponsorships and registrations at all our events.

Community

Network with more than 100 companies committed to advancing marketplace trust and influencing industry behaviors by engaging in exclusive curated events throughout the year and program-shaping workshop opportunities to influence the future of our work.

Committee Structure


National Partners make an impact by serving on program committees. These issue specific committees allow you to represent your brand voice and make a direct impact in the self-regulation programs that matter most to you. Participate in reviews of procedures and guidance, be a program ambassador for an issue area aligned to your brand and values, recommend process improvements, publish thought leadership, and help us explore untapped potential. 

News & Blog

Press Release

BBB National Programs Announces 91 Distinguished Panel Pool Members for 2023 National Advertising Review Board

McLean, VA – January 10, 2023 – BBB National Programs today announced the 91 panel pool members of the 2023 National Advertising Review Board, the appellate body for the U.S. advertising industry’s system of self-regulation, selected for their stature and experience in their fields.

Read the Press Release
Press Release

BBB National Programs Names Michelle R. Harris as Vice President, National Partners and Business Development

McLean, VA – January 4, 2023 – BBB National Programs today announced that Michelle R. Harris has been named Vice President, National Partners and Business Development, BBB National Programs. 

Read the Press Release
Decision

Direct Selling Self-Regulatory Council Refers Perfectly Posh Earnings Claims to the FTC and Utah Attorney General for Possible Enforcement Action

McLean, VA – January 26, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs has referred direct selling company Perfectly Posh, LLC. to the Federal Trade Commission (FTC) and Utah Attorney General for possible enforcement action. The referral comes after a lack of...
Read the Decision Summary
Decision

National Advertising Division Finds Certain Claims for T-Mobile Home Internet Supported; T-Mobile Appeals Determination That Certain Claims Were Unsupported

New York, NY – January 23, 2023 – In a challenge brought by Comcast, the National Advertising Division (NAD) determined that T-Mobile’s advertising provided a reasonable basis for its price lock claim and concluded that other challenged claims did not convey false or misleading...

Read the Decision Summary

 

 

 

Upcoming Events

ACI’s 6th Annual Forum on Advertising Claims Substantiation Workshop

The National Advertising Division will lead Workshop B — NAD Working Group: A Guide to Appearing Before and Working with the NAD featuring a Mock NAD Proceeding
Learn more
Feb 08, 2023 New York, NY

California Lawyers Association Annual Privacy Summit 2023

Dona Fraser, Senior Vice President, Privacy Initiatives, BBB National Programs will participate in the day 1 session Keeping Pace with Privacy: Best Practices for Building a Multi-Jurisdictional Compl ...
Learn more
Feb 09, 2023 Los Angeles, CA

ACI’s 6th Annual Forum on Advertising Claims Substantiation

Laura Brett, Vice President, National Advertising Division and Eric Unis, Senior Attorney, National Advertising Division participate in a Q&A with The FTC and the NAD.
Learn more
Feb 09, 2023 New York, NY

ACI’s 6th Annual Forum on Advertising Claims Substantiation

Debra Policarpo, Senior Attorney, Children’s Advertising Review Unit, BBB National Programs participates in a Fireside Chat with CARU: New Initiatives in Children’s Advertising
Learn more
Feb 10, 2023 Virtual

 

 

 

A few of our National Partners

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