National Partners

National Partners

With technological innovation, social factors, industry evolution, and other economic shifts the need for industry self-regulation is as critical today as when the first U.S. industry self-regulation program was established 50 years ago.

 

BBB National Programs National Partners influence the future of regulation in their industry, demonstrating to stakeholders their commitment to accountable, industry-led standards and dispute resolution programs that protect consumers and keep the playing field level for business.

Benefits

National Partners are champions of industry self-regulation, data privacy, consumer protection, and truth and accuracy in advertising. They support our work as the leading voice for industry self-regulation.

Access

Face-time with subject matter experts, attend exclusive events and roundtables, and receive members-only news and program updates

Influence

Shape the future of industry self-regulation through program committees, working groups, and more

Community

Expansive networking opportunities with companies committed to advancing marketplace trust and influencing industry behavior

A few of our National Partners

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Become a Partner

 

 

 

 

Committees & Working Groups


National Partners make an impact by serving on program committees and in working groups. These issue-specific committees allow you to represent your brand voice and make a direct impact in the self-regulation programs that matter most to you.

 

 

50 Years of Advancing Responsible Child-Directed Marketing & Privacy

 

For the last 50 years, companies marketing to children have held each other to a higher standard. In 1974, the Children’s Advertising Review Unit (CARU) was established as the U.S. mechanism of independent self-regulation for protecting children under age 13 from deceptive or inappropriate advertising.  

 

Interested in exclusive CARU’s 50th events and meetings? Learn more about Becoming a CARU Supporter.

 

CARU50th.org

 

 

News & Blog

Press Release

BBB National Programs Appoints Leadership for National Partners and Business Development, and its Center for Industry Self-Regulation

McLean, VA – December 11, 2024 – Eric D. Reicin, CEO of BBB National Programs today announced two leadership appointments to further strengthen its industry self-regulation initiatives. Howard Smith as Executive Director of BBB National Programs’ Center for Industry Self-Regulation (CISR) and Vice President,...

Read the Press Release
Press Release

John Templeton Foundation Grant Awarded to Center for Industry Self-Regulation to Develop Industry Self-Regulation Curriculum for Law, Business & Public Policy Schools

McLean, VA – September 10, 2024 - BBB National Programs’ Center for Industry Self-Regulation today announced that it will develop a curriculum on industry self-regulation for law, business, and public policy school programs, filling a significant gap in current higher...

Read the CISR Release
Blog

Industry Self-Regulation Will Shine Post-Chevron

In its landmark decision in Relentless Inc. v. U.S. Department of Commerce and Loper Bright Enterprises v. Raimondo, the U.S. Supreme Court has fundamentally reshaped the landscape of regulatory governance in the U.S. And in the wake of the ruling, the implications for industry self-regulation loom large.
Read more
Blog

U.S. Supreme Court Impact: Judicial Power at Work, Industry Self-Regulation in Play

The U.S. Supreme Court decision, Loper Bright Enterprises v. Raimondo, marked a pivotal shift in administrative law by overturning the Chevron deference doctrine and will have a long-term impact. The ruling also presents a unique opportunity for industries to fill regulatory gaps in a manner that enhances consumer trust.
Read more

 

 

 

Upcoming Events

Hot Topics in Advertising with Kelley Drye

Join us for risk mitigation advice on real-world advertising challenges in a highly competitive landscape. Speakers will cover a variety of topics including green claims, comparative claims, and how t ...
Learn more
Jan 29, 2025 Washington, D.C.

NAD 2025

The National Advertising Division (NAD) annual conference, NAD 2025 will convene advertising and legal professionals, academic and industry experts, government officials, and businesses of all sizes t ...
Learn more
Sep 16, 2025 Washington, DC

 

 

 

Contact Us