National Partners
With technological innovation, social factors, industry evolution, and other economic shifts the need for industry self-regulation is as critical today as when the first U.S. industry self-regulation program was established 50 years ago.
BBB National Programs National Partners influence the future of regulation in their industry, demonstrating to stakeholders their commitment to accountable, industry-led standards and dispute resolution programs that protect consumers and keep the playing field level for business.
Benefits
Access
Interact directly with our subject matter experts through curated events and workshops with expansive networking opportunities and have access to regular members-only updates on our initiatives, case decisions, and program developments before the rest of the industry.Influence
Help shape the future of industry self-regulation through your participation in one or more of BBB National Programs’ seven issue-specific program committees. Join us as we continue to develop and evolve industry self-regulation programs to create solutions to meet future industry needs.Value
Receive BBB National Program services, subscriptions, sponsorships, and event access for discounted member pricing, including the Online Archive, advertising challenge filing fees, pre-screening services, and preferred pricing for sponsorships and registrations at all our events.Community
Network with more than 100 companies committed to advancing marketplace trust and influencing industry behaviors by engaging in exclusive curated events throughout the year and program-shaping workshop opportunities to influence the future of our work.Committee Structure
News & Blog
FTC Commissioner Alvaro Bedoya to Keynote NAD 2022, Annual Conference of BBB National Programs’ National Advertising Division
New York, NY – August 30, 2022 – The National Advertising Division (NAD) will host the NAD 2022 Annual Conference next month in Washington, D.C., on Monday, September 19 and Tuesday, September 20. NAD 2022 will be an in-person event for the first time since 2019, drawing speakers from across the advertising law...
Children’s Advertising Review Unit Issues Compliance Warning for Child-Directed Advertising in the Metaverse
McLean, VA – August 23, 2022 – BBB National Programs’ Children’s Advertising Review Unit (CARU) today issued a new compliance warning regarding the application of CARU’s Self-Regulatory Guidelines for Children’s Advertising to advertising practices directed to children in the metaverse. This warning puts advertisers on notice...
NAD Finds Certain Claims Comparing Comcast Xfinity Internet Speed to AT&T Supported; Recommends Others be Modified or Discontinued
New York, NY – September 28, 2022 – The National Advertising Division (NAD) determined that Comcast Cable Communications, LLC provided a reasonable basis for certain internet speed claims, however, NAD recommended that Comcast modify its
NAD Recommends Modification of Disclosures Used in Connection with Comcast Xfinity Mobile vs. Verizon 5G Comparative Savings Claims
New York, NY – September 15, 2022 – The National Advertising Division (NAD) determined that comparative savings claims made by Comcast Cable Communications, LLC about its Xfinity Mobile 5G service plan would not be misleading when compared with the cheapest two Ultra Wideband 5G plans by Verizon...
Upcoming Events
Let's Talk About... Kids & Contests
ACC Global Leadership Program
Kirkland & Ellis LLP 2022 Advertising Law Seminar
IAPP Privacy. Security. Risk.
