National Partners

National Partners

With technological innovation, social factors, industry evolution, and other economic shifts the need for industry self-regulation is as critical today as when the first U.S. industry self-regulation program was established 50 years ago.

 

BBB National Programs National Partners influence the future of regulation in their industry, demonstrating to stakeholders their commitment to accountable, industry-led standards and dispute resolution programs that protect consumers and keep the playing field level for business.

Benefits

National Partners are champions of industry self-regulation, data privacy, consumer protection, and truth and accuracy in advertising and support our work as the leading voice for industry self-regulation. In turn, they receive the following benefits: 

Access

Interact directly with our subject matter experts through curated events and workshops with expansive networking opportunities and have access to regular members-only updates on our initiatives, case decisions, and program developments before the rest of the industry.

Influence

Help shape the future of industry self-regulation through your participation in one or more of BBB National Programs’ seven issue-specific program committees. Join us as we continue to develop and evolve industry self-regulation programs to create solutions to meet future industry needs.

Value

Receive BBB National Program services, subscriptions, sponsorships, and event access for discounted member pricing, including the Online Archive, advertising challenge filing fees, pre-screening services, and preferred pricing for sponsorships and registrations at all our events.

Community

Network with more than 100 companies committed to advancing marketplace trust and influencing industry behaviors by engaging in exclusive curated events throughout the year and program-shaping workshop opportunities to influence the future of our work.

Committee Structure


National Partners make an impact by serving on program committees. These issue specific committees allow you to represent your brand voice and make a direct impact in the self-regulation programs that matter most to you. Participate in reviews of procedures and guidance, be a program ambassador for an issue area aligned to your brand and values, recommend process improvements, publish thought leadership, and help us explore untapped potential. 

News & Blog

Press Release

Justin Connor Named Executive Director for The Center for Industry Self-Regulation, a Foundation Created by BBB National Programs

McLean, VA – May 17, 2022 – Recognizing a timely opportunity to promote and grow the next generation of independent industry self-regulation programs, The Center for Industry Self-Regulation today named Justin Connor as its inaugural Executive Director. The announcement was made by Eric D. Reicin, President...

Read the Press Release
Press Release

Companies Agree to Expand Age Coverage under Children’s Food & Beverage Advertising Initiative Core Principles

The nation’s 20 leading food, beverage, and quick serve restaurant companies have agreed to strengthen their voluntary commitments for responsible food advertising to children under the BBB National Programs Children’s Food and Beverage Advertising Initiative (CFBAI) 6th Edition Core Principles.
Read the Press Release
Decision

National Advertising Review Board Recommends Merck Animal Health Discontinue “Best in Show” Commercial for Bravecto Flea and Tick Preventative for Dogs

New York, NY – May 05, 2022 – A panel of the National Advertising Review Board (NARB) has recommended that Merck Animal Health discontinue its “Best in Show” commercial for Bravecto brand flea and tick preventative based on the NARB panel’s finding that the 30-second commercial...

Read the Decision Summary
Decision

National Advertising Division Finds Certain Apartments.com Website Claims Supported; Advertiser CoStar Group Appeals Other Findings

New York, NY – May 4, 2022 – The National Advertising Division (NAD) determined that CoStar Group, Inc. has a reasonable basis for certain Apartments.com claims, however, NAD recommended that CoStar modify or discontinue certain popularity claims, discontinue several of the challenged conversion and web...

Read the Decision Summary

 

 

 

Upcoming Events

Council for Responsible Nutrition's ABCs of Children’s Supplements

Maureen Enright, Vice President, CFBAI, Debra Policarpo, Senior Attorney, CARU, and Annie M. Ugurlayan, Assistant Director, NAD discuss Playing Smart with Advertising, Scientific Substantiation, and M ...
Learn more
Jun 01, 2022 Virtual

AAF's ADMERICA

Speaker: Eric Reicin, President & CEO, BBB National Programs
Learn more
Jun 04, 2022 Nashville, TN

George Mason University LEC Research Roundtable: Industry Self-Regulation

The Roundtable is designed to encourage the development of new academic research that will form the foundation for enhanced analysis of the legal and economic issues involved in assessing self-regulat ...
Learn more
Jun 06, 2022 Arlington, VA

Annual Attorney General Alliance Meeting

Peter Marinello, Vice President, Direct Selling Self-Regulatory Council joins the Direct Selling Industry: Oversight & Self-Regulation panel
Learn more
Jun 16, 2022 Sun Valley, ID

 

 

 

A few of our National Partners

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