National Partners

BBB National Programs National Partners demonstrate to stakeholders their commitment to accountable, industry-led standards and dispute resolution programs that protect consumers and keep the playing field level for business.
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A few of our National Partners

  • Reed Smith LLP
  • T-Mobile USA, Inc.
  • Great Healthworks, Inc.
  • McDonald's USA
  • Interactive Advertising Bureau (IAB)
  • Direct Selling Association (DSA)
  • Keurig Dr. Pepper, Inc.
  • Osano, Inc.
  • The Bazooka Companies, Inc.
  • Manatt, Phelps & Phillips, LLP
  • Livewire Group
  • American Advertising Federation (AAF)
  • DLA Piper LLP
  • The Hershey Company
  • The Procter & Gamble Company
  • Campbell Soup Company
  • Danone North America, PBC
  • Foley Hoag, LLP
  • Keller and Heckman LLP
  • Paramount
  • BakerHostetler
  • Hormel Foods Corporation
  • JP Morgan Chase Credit Card
  • Lindt & Sprungli USA, Inc.
  • Plexus Worldwide
  • Sharkninja Operating LLC
  • Venable LLP
  • 4A's
  • Church & Dwight Co, Inc.
  • Meta
  • Google, Inc.
  • The Kraft Heinz Company
  • Perkins Coie LLP
  • SuperAwesome, Inc.
  • Expedia, Inc.
  • Coty, Inc.
  • The Boston Beer Company
  • Frankfurt, Kurnit, Klein & Selz PC
  • Katten Muchin Rosenman LLP
  • Vesync Corporation
  • White & Case LLP
  • Alticor
  • Melaleuca, Inc.
  • Simpson Thatcher & Bartlett LLP
  • The Clorox Company
  • Faegre Drinker Biddle & Reath LLP
  • Market America Worldwide
  • Kelley Drye & Warren LLP
  • Overstock.com
  • Davis & Gilbert LLP
  • Kimberly-Clark Corporation
  • Unilever United States, Inc.
  • Arent Fox LLP
  • Mondelez International, LLC
  • Ferrara Candy Company
  • Kilpatrick Townsend & Stockton LLP
  • Verizon Communications, Inc.
  • BISSELL
  • Olshan Frome Wolosky LLP
  • Ferrero USA, Inc.
  • The Walt Disney Company
  • Kramer Levin Naftalis & Frankel LLP
  • Conagra Brands, Inc.
  • Association of National Advertisers (ANA)
  • Hyundai Motor America
  • Purdy Smith
  • Council for Responsible Nutrition (CRN)
  • MATTEL, Inc.
  • Capital One
  • Pokémon Company International
  • Lucid Group, Inc.
  • General Mills, Inc.
  • National Basketball Association (NBA)
  • BIC Corporation
  • Reckitt Benckiser LLC
  • Haleon
  • Foley & Lardner LLP
  • Mazda North American Operations
  • Georgia-Pacific LLC
  • Inspire Brands
  • Arnold & Porter Kaye Scholer LLP
  • Covington & Burlington LLP
  • Spin Master, Ltd.
  • Nu Skin Enterprises, Inc.
  • The ADT Corporation
  • Wilson Sonsini Goodrich & Rosati
  • Henkel North America
  • GameFam
  • Creative Consumer Concepts (C3)
  • Burger King Corporation
  • S.C. Johnson & Son, Inc.
  • PepsiCo, Inc.
  • National Confectioners Association (NCA)
  • Kellanova
  • Haynes and Boone, LLP
  • AlEn USA, LLC
  • Colgate-Palmolive Company
  • Tempur Sealy International, Inc.
  • SafeGuard Privacy, Inc.
  • Post Consumer Brands, LLC
  • LEGO Systems, Inc.
  • Finnegan, Henderson, Farabow, Garrett & Dunner, LLP
  • Nissan North America, Inc.
  • Bayer Healthcare, LLC
  • Patterson Belknap Webb & Tyler LLP
  • Kao USA Inc.
  • Ford Motor Company
  • Davis Wright Tremaine LLP
  • McGuireWoods LLP
  • The Coca-Cola Company
  • Proskauer Rose LLP
  • Hostess Brands, LLC
  • Dyson, Inc.
  • Arbonne International, LLC
  • Loeb & Loeb, LLP
  • Mars, Inc.
  • Crowell & Moring LLP
  • Oral Essentials, Inc.
  • Kirkland & Ellis LLP
  • Hasbro, Inc.
  • L'Oréal USA, Inc.
  • Nestle USA, Inc.
  • Warner Bros. Discovery Inc.
  • GuruNanda LLC

Help Shape the Future

National Partners are champions of independent industry self-regulation, data privacy, consumer protection, and truth and accuracy in advertising. They support our work as the leading voice for industry self-regulation.

  • Access

    Face-time with subject matter experts, attend exclusive events and roundtables, and receive members-only news and program updates

  • Community

    Expansive networking opportunities with companies committed to advancing marketplace trust and influencing industry behavior

  • Influence

    Shape the future of industry self-regulation through program committees, working groups, and more

Exclusive Opportunities

National Partners make an impact by serving on issue-specific program committees and working groups where companies have their brand voice heard and make a direct impact on the industries they represent.

Receive discounted registration and sponsorship opportunities, attend a networking dinner, or participate in our exclusive Hot Topics events across the country.

As a National Partner, access real-time case and news alerts through the National Partner Newsline, industry and program news through the National Partner monthly newsletter, and more.

Our Impact

Keeping Advertising Honest

Promoting truthful, transparent, responsible advertising through self-regulation, monitoring, and enforcement.

Achieving Privacy Accountability

Advancing privacy best practices and operating independent, third-party accountability programs to help businesses and consumers navigate the digital marketplace.

Protecting Children & Teens Online

Protecting children from deceptive or inappropriate advertising and ensuring that, in an online environment, children’s data is collected and handled responsibly.

Resolving Consumer Disputes

Success in neutral impartial mediation and arbitration for nearly 40 years, including BBB AUTO LINE, class action arbitration, and custom programs.

Emerging Issues & Programs

BBB National Programs is continuously working on new programs and initiatives to support the evolving business landscape.

News & Thought Leadership