National Partners

National Partners

With technological innovation, social factors, industry evolution, and other economic shifts the need for industry self-regulation is as critical today as when the first U.S. industry self-regulation program was established 50 years ago.

 

BBB National Programs National Partners influence the future of regulation in their industry, demonstrating to stakeholders their commitment to accountable, industry-led standards and dispute resolution programs that protect consumers and keep the playing field level for business.

Benefits

National Partners are champions of industry self-regulation, data privacy, consumer protection, and truth and accuracy in advertising and support our work as the leading voice for industry self-regulation. In turn, they receive the following benefits: 

Access

Interact directly with our subject matter experts through curated events and workshops with expansive networking opportunities and have access to regular members-only updates on our initiatives, case decisions, and program developments before the rest of the industry.

Influence

Help shape the future of industry self-regulation through your participation in one or more of BBB National Programs’ seven issue-specific program committees. Join us as we continue to develop and evolve industry self-regulation programs to create solutions to meet future industry needs.

Value

Receive BBB National Program services, subscriptions, sponsorships, and event access for discounted member pricing, including the Online Archive, advertising challenge filing fees, pre-screening services, and preferred pricing for sponsorships and registrations at all our events.

Community

Network with more than 100 companies committed to advancing marketplace trust and influencing industry behaviors by engaging in exclusive curated events throughout the year and program-shaping workshop opportunities to influence the future of our work.

Committee Structure


National Partners make an impact by serving on program committees. These issue specific committees allow you to represent your brand voice and make a direct impact in the self-regulation programs that matter most to you. Participate in reviews of procedures and guidance, be a program ambassador for an issue area aligned to your brand and values, recommend process improvements, publish thought leadership, and help us explore untapped potential. 

News & Blog

Press Release

FTC Commissioner Alvaro Bedoya to Keynote NAD 2022, Annual Conference of BBB National Programs’ National Advertising Division

New York, NY – August 30, 2022 – The National Advertising Division (NAD) will host the NAD 2022 Annual Conference next month in Washington, D.C., on Monday, September 19 and Tuesday, September 20. NAD 2022 will be an in-person event for the first time since 2019, drawing speakers from across the advertising law...

Read the Press Release
Press Release

Children’s Advertising Review Unit Issues Compliance Warning for Child-Directed Advertising in the Metaverse

McLean, VA – August 23, 2022 – BBB National Programs’ Children’s Advertising Review Unit (CARU) today issued a new compliance warning regarding the application of CARU’s Self-Regulatory Guidelines for Children’s Advertising to advertising practices directed to children in the metaverse. This warning puts advertisers on notice...

Read the Press Release
Decision

NAD Finds Certain Claims Comparing Comcast Xfinity Internet Speed to AT&T Supported; Recommends Others be Modified or Discontinued

New York, NY – September 28, 2022 – The National Advertising Division (NAD) determined that Comcast Cable Communications, LLC provided a reasonable basis for certain internet speed claims, however, NAD recommended that Comcast modify its 

Read the Decision Summary
Decision

NAD Recommends Modification of Disclosures Used in Connection with Comcast Xfinity Mobile vs. Verizon 5G Comparative Savings Claims

New York, NY – September 15, 2022 – The National Advertising Division (NAD) determined that comparative savings claims made by Comcast Cable Communications, LLC about its Xfinity Mobile 5G service plan would not be misleading when compared with the cheapest two Ultra Wideband 5G plans by Verizon...

Read the Decision Summary

 

 

 

Upcoming Events

Let's Talk About... Kids & Contests

Contest and sweepstakes promotions can be exciting for kids and effective for brands; however, designing them in the kids’ space to comply with relevant privacy and advertising laws and best practices ...
Learn more
Oct 05, 2022 Virtual

ACC Global Leadership Program

Eric D. Reicin, President and CEO, BBB National Programs will join a panel discussion on Crafting an External Engagement Strategy: Your Path to Achieving Belonging
Learn more
Oct 06, 2022 Virtual

Kirkland & Ellis LLP 2022 Advertising Law Seminar

Laura Brett, Vice President, National Advertising Division, BBB National Programs will speak on current strategic topics relating to advertising law
Learn more
Oct 12, 2022 Chicago, IL

IAPP Privacy. Security. Risk.

Dona Fraser, Senior Vice President, Privacy Initiatives, will discuss “Consumer Privacy Preferences and the Global Privacy Patchwork.”
Learn more
Oct 13, 2022 Austin, TX

 

 

 

A few of our National Partners

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