CFBAI_ProgramBackgrounds_4-28-2020

National Partners

BBB National Programs, and its network of more than 1,000 stakeholders ranging from the Fortune 100 to small and medium-sized businesses, has helped maintain the integrity of the advertising industry and privacy communities for decades. National Partner companies are at the cutting edge of that work and play a critical role in the formation and support of industry self-regulation programs that encourage innovation and competition in the marketplace while minimizing the need for government intervention.

Benefits

National Partners are champions of industry self-regulation, data privacy, consumer protection, and truth and accuracy in advertising and support our work as the leading voice for industry self-regulation. In turn, they receive the following benefits: 

Access

Interact directly with our subject matter experts through curated events and workshops with expansive networking opportunities and have access to regular members-only updates on our initiatives, case decisions, and program developments before the rest of the industry.

Influence

Help shape the future of industry self-regulation through your participation in one or more of BBB National Programs’ seven issue-specific program committees. Join us as we continue to develop and evolve industry self-regulation programs to create solutions to meet future industry needs.

Value

Receive BBB National Program services, subscriptions, sponsorships, and event access for discounted member pricing, including the Online Archive, advertising challenge filing fees, pre-screening services, and preferred pricing for sponsorships and registrations at all our events.

Community

Network with more than 100 companies committed to advancing marketplace trust and influencing industry behaviors by engaging in exclusive curated events throughout the year and program-shaping workshop opportunities to influence the future of our work.

Committee Structure


National Partners make an impact by serving on program committees. These issue specific committees allow you to represent your brand voice and make a direct impact in the self-regulation programs that matter most to you. Participate in reviews of procedures and guidance, be a program ambassador for an issue area aligned to your brand and values, recommend process improvements, publish thought leadership, and help us explore untapped potential. 

News & Blog

 

Direct Selling Self-Regulatory Council Issues New Guidance on Earnings Claims for the Direct Selling Industry

For Immediate Release 

Contact: Abby Hills, Director of Communications, BBB National Programs 

301.412.7769 / ahills@bbbnp.org 

 

Arlington, VA – July 9, 2020 – BBB National Programs’ Direct Selling Self-Regulatory Council (DSSRC), in partnership with the Direct Selling Association (DSA), today released new Guidance on Earnings Claims that defines and identifies earnings claims to ensure all representations made by direct-selling companies or members of their salesforce comply with legal and self-regulatory standards.  

This new guidance is the most comprehensive ever released for direct-selling companies and comes at a time when DSSRC and the Federal Trade Commission (FTC) have seen an increase in questionable earnings claims during the ongoing coronavirus pandemic. The new Guidance on Earnings Claims will go into effect on August 1, 2020.  

One of the greatest challenges for direct selling companies is ensuring all representations by their salesforce members comply with legal and self-regulatory standards. The Guidance on Earnings Claims is based on statutes, regulations, and guidance documents issued by regulatory agencies, judicial precedent, and decisions from self-regulatory organizations.   

“The dissemination of truthful and accurate earnings claims is imperative for direct-selling companies,” said Mary Engle, Executive Vice President, Policy, BBB National Programs. “We encourage these companies to embrace this new guidance to help shape their advertising strategies and plans for salesforce education.”

This new guidance for the direct-selling industry will be key in identifying the wide range of content types that could potentially mislead consumers, such as testimonials and success stories that do not represent the experience of a majority of participants. Examples included are ads claiming “be set for life” or “financial freedom” that give the impression that participating in the program will lead to a lavish lifestyle, or that neglect to disclose the mandatory costs of participation in the program. 

 

This guidance will help companies in the direct-selling industry understand: 

  • What qualifies as a misleading earnings claim, 

  • A company’s responsibility for claims made by members of its salesforce, 

  • What happens when a misleading claim is identified by DSSRC, 

  • Recommended best practices for direct-selling companies to help them avoid self-regulatory challenges, and 

  • Specific examples of the most common misleading earnings claims referred to regulatory agencies for corrective action. 

 

“DSA members have always committed themselves to the highest level of ethics and consumer protection in their businesses,” said Joseph N. Mariano, President, Direct Selling Association. “This new guidance will complement the obligations that DSA members commit themselves to under the DSA Code of Ethics regarding fair and accurate income claims. This DSSRC guidance provides all direct selling companies and salespeople - even non-DSA members - clear direction as how to best ensure that earnings claims are fair and accurate, and helps individuals make fully informed decisions when considering a direct selling opportunity. We look forward to our continued collaboration with DSSRC and BBB National Programs to provide this kind of guidance to direct selling companies, salespeople, and customers.” 

“We hope direct-selling companies will welcome our new guidance as they work with their compliance teams and salesforce members to communicate appropriate representations regarding the unique business opportunities afforded by the direct selling channel,” said Peter Marinello, Vice President, DSSRC  

Access the new Guidance on Earnings Claims

 

### 

 

About BBB National Programs: BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard. This independent, non-profit organization enhances trust, innovation, and competition in the marketplace through the development and delivery of cost-effective, third-party self-regulation, dispute resolution, and accountability programs. BBB National Programs’ 10 leading industry self-regulation and dispute resolution programs resolve business issues of national and international importance, and fosters industry best practices in truth-in-advertising, child-directed marketing, data privacy, and dispute resolution. To learn more about industry self-regulation, visit bbbprograms.org.  

About the Direct Selling Self-Regulatory Council: The Direct Selling Self-Regulatory Council (DSSRC), a division of BBB National Programs, provides independent, impartial monitoring, dispute resolution, and enforcement of false product claims and income representations made by direct selling companies and their salesforce members across digital platforms. The DSSRC seeks to establish high standards of integrity and business ethics for all direct selling companies in the marketplace.    

About the Direct Selling Association (DSA): The Direct Selling Association is the national trade association for companies that offer entrepreneurial opportunities to independent sellers to market and sell products and services, typically outside of a fixed retail establishment. In 2019, direct selling took place across the United States, generating $35.2 billion in retail sales. More than six million entrepreneurs in the U.S. are selling products or services through the direct selling channel, providing a personalized buying experience for more than 36.9 million customers. For more about the DSA visit www.dsa.org

Direct Selling Self-Regulatory Council Issues New Guidance on Earnings Claims for the Direct Selling Industry

For Immediate Release 

Contact: Abby Hills, Director of Communications, BBB National Programs 

301.412.7769 / ahills@bbbnp.org 

 

Arlington, VA – July 9, 2020 – BBB National Programs’ Direct Selling Self-Regulatory Council (DSSRC), in partnership with the Direct Selling Association (DSA), today released new Guidance on Earnings Claims that defines and identifies earnings claims to ensure all representations made by direct-selling companies or members of their salesforce comply with legal and self-regulatory standards.  

This new guidance is the most comprehensive ever released for direct-selling companies and comes at a time when DSSRC and the Federal Trade Commission (FTC) have seen an increase in questionable earnings claims during the ongoing coronavirus pandemic. The new Guidance on Earnings Claims will go into effect on August 1, 2020.  

One of the greatest challenges for direct selling companies is ensuring all representations by their salesforce members comply with legal and self-regulatory standards. The Guidance on Earnings Claims is based on statutes, regulations, and guidance documents issued by regulatory agencies, judicial precedent, and decisions from self-regulatory organizations.   

“The dissemination of truthful and accurate earnings claims is imperative for direct-selling companies,” said Mary Engle, Executive Vice President, Policy, BBB National Programs. “We encourage these companies to embrace this new guidance to help shape their advertising strategies and plans for salesforce education.”

This new guidance for the direct-selling industry will be key in identifying the wide range of content types that could potentially mislead consumers, such as testimonials and success stories that do not represent the experience of a majority of participants. Examples included are ads claiming “be set for life” or “financial freedom” that give the impression that participating in the program will lead to a lavish lifestyle, or that neglect to disclose the mandatory costs of participation in the program. 

 

This guidance will help companies in the direct-selling industry understand: 

  • What qualifies as a misleading earnings claim, 

  • A company’s responsibility for claims made by members of its salesforce, 

  • What happens when a misleading claim is identified by DSSRC, 

  • Recommended best practices for direct-selling companies to help them avoid self-regulatory challenges, and 

  • Specific examples of the most common misleading earnings claims referred to regulatory agencies for corrective action. 

 

“DSA members have always committed themselves to the highest level of ethics and consumer protection in their businesses,” said Joseph N. Mariano, President, Direct Selling Association. “This new guidance will complement the obligations that DSA members commit themselves to under the DSA Code of Ethics regarding fair and accurate income claims. This DSSRC guidance provides all direct selling companies and salespeople - even non-DSA members - clear direction as how to best ensure that earnings claims are fair and accurate, and helps individuals make fully informed decisions when considering a direct selling opportunity. We look forward to our continued collaboration with DSSRC and BBB National Programs to provide this kind of guidance to direct selling companies, salespeople, and customers.” 

“We hope direct-selling companies will welcome our new guidance as they work with their compliance teams and salesforce members to communicate appropriate representations regarding the unique business opportunities afforded by the direct selling channel,” said Peter Marinello, Vice President, DSSRC  

Access the new Guidance on Earnings Claims

 

### 

 

About BBB National Programs: BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard. This independent, non-profit organization enhances trust, innovation, and competition in the marketplace through the development and delivery of cost-effective, third-party self-regulation, dispute resolution, and accountability programs. BBB National Programs’ 10 leading industry self-regulation and dispute resolution programs resolve business issues of national and international importance, and fosters industry best practices in truth-in-advertising, child-directed marketing, data privacy, and dispute resolution. To learn more about industry self-regulation, visit bbbprograms.org.  

About the Direct Selling Self-Regulatory Council: The Direct Selling Self-Regulatory Council (DSSRC), a division of BBB National Programs, provides independent, impartial monitoring, dispute resolution, and enforcement of false product claims and income representations made by direct selling companies and their salesforce members across digital platforms. The DSSRC seeks to establish high standards of integrity and business ethics for all direct selling companies in the marketplace.    

About the Direct Selling Association (DSA): The Direct Selling Association is the national trade association for companies that offer entrepreneurial opportunities to independent sellers to market and sell products and services, typically outside of a fixed retail establishment. In 2019, direct selling took place across the United States, generating $35.2 billion in retail sales. More than six million entrepreneurs in the U.S. are selling products or services through the direct selling channel, providing a personalized buying experience for more than 36.9 million customers. For more about the DSA visit www.dsa.org

 

 

 

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Upcoming Events

CARU Conference: Virtual Series

The CARU Conference: Virtual Series is the leading event for marketing and legal executives dealing with kids’ advertising and privacy. The can't-miss sessions will make you more knowledgeable and kee ...
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Jun 23, 2020 Virtual

PrivacyCollective

July 14, 2020: PrivacyCollective is a highly interactive, invite-only event hosted by privacy experts from BBB National Programs for privacy and data security experts. In a Chatham House rule setting, ...
Learn more
Jul 14, 2020 Virtual

NAD 2020 Conference

The NAD 2020 Annual Conference convenes adlaw experts from across the country to share practical advice on the day-to-day challenges of a competitive environment and look to the future as they dissect ...
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Oct 05, 2020 Virtual

CARU Kidvertising 101 - New York

Oct. 23, 2020: CARU Kidvertising 101 is a half-day seminar designed by the Children’s Advertising Review Unit (CARU) to share best practices and actionable guidance on "kidvertising" and kids' privacy ...
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Oct 23, 2020 New York
 

 

 

 

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