National Partners

National Partners

With technological innovation, social factors, industry evolution, and other economic shifts the need for industry self-regulation is as critical today as when the first U.S. industry self-regulation program was established 50 years ago.

 

BBB National Programs National Partners influence the future of regulation in their industry, demonstrating to stakeholders their commitment to accountable, industry-led standards and dispute resolution programs that protect consumers and keep the playing field level for business.

Benefits

National Partners are champions of industry self-regulation, data privacy, consumer protection, and truth and accuracy in advertising and support our work as the leading voice for industry self-regulation. In turn, they receive the following benefits: 

Access

Interact directly with our subject matter experts through curated events and workshops with expansive networking opportunities and have access to regular members-only updates on our initiatives, case decisions, and program developments before the rest of the industry.

Influence

Help shape the future of industry self-regulation through your participation in one or more of BBB National Programs’ seven issue-specific program committees. Join us as we continue to develop and evolve industry self-regulation programs to create solutions to meet future industry needs.

Value

Receive BBB National Program services, subscriptions, sponsorships, and event access for discounted member pricing, including the Online Archive, advertising challenge filing fees, pre-screening services, and preferred pricing for sponsorships and registrations at all our events.

Community

Network with more than 100 companies committed to advancing marketplace trust and influencing industry behaviors by engaging in exclusive curated events throughout the year and program-shaping workshop opportunities to influence the future of our work.

Committee Structure


National Partners make an impact by serving on program committees. These issue specific committees allow you to represent your brand voice and make a direct impact in the self-regulation programs that matter most to you. Participate in reviews of procedures and guidance, be a program ambassador for an issue area aligned to your brand and values, recommend process improvements, publish thought leadership, and help us explore untapped potential. 

News & Blog

 

Media Advisory: Media Visionary Tom Rogers, Deputy Attorney General of the U.S. Jeffrey A. Rosen, and FTC Commissioner Christine Wilson to Keynote NAD 2020 Annual Conference

For Immediate Release
Contact: Abby Hills, Director of Communications, BBB National Programs

703-247-9330 / press@bbbnp.org

New York, NY – September 9, 2020 – On the eve of its 50th anniversary, the National Advertising Division (NAD) of BBB National Programs will host the NAD 2020 Annual Conference, which this year will be a virtual event over the course of three days – Monday, October 5 through Wednesday, October 7.

The NAD Annual Conference convenes experts from the advertising and legal industries, and companies of all sizes, as well as government officials and regulators to discuss the day-to-day issues that arise when advertising in an increasingly competitive environment and navigating emerging issues and fast-paced technological innovation. 

Participants share practical advice, parse recent developments in advertising law, discuss Federal Trade Commission (FTC) priorities, identify best practices, and break down the cases that made headlines in 2020. Members of the media are invited to cover NAD 2020 via Zoom with complimentary registration.

WHO:

Keynote Speakers

  • Tom Rogers, Executive Chairman, Engine Media and Founder of CNBC
  • Jeffrey A. Rosen, Deputy Attorney General of the United States
  • Hon. Christine S. Wilson, Commissioner, Federal Trade Commission (FTC)


Speakers & Panelists

  • Lesley A. Fair, Senior Attorney, Bureau of Consumer Protection, Federal Trade Commission (FTC)
  • Jessie Grodstein Kennedy, Director, Corporate Counsel, Starbucks
  • Bonnie Patten, Executive Director, Truth in Advertising
  • Jeffrey E. Smith, Senior Vice President & Deputy General Counsel, Comcast Cable Communications, LLC
  • Ted Suzuki, Vice President and Deputy General Counsel, AT&T Services
  • Limor Robinson Mann, Chief Oral Care Marketing Counsel, Global Colgate-Palmolive Company
  • Shannon Watkins, Senior VP, Brand Strategy, Advertising, Media, Sponsorships and Creative Services, Aflac

A full list of speakers is available here

WHAT:         National Advertising Division (NAD) 2020 Annual Conference
WHEN:        Monday, October 5 – Wednesday, October 7
                    10:30 or 11:00 AM – 2:00 or 3:00 PM ET (varies slightly each day)
WHERE:      Virtual (Zoom sessions) 

A full event agenda is available here

RSVP: Credentialed members of the media are invited to attend with complimentary registration. To register and for more information, email press@bbbnp.org

Join the conversation on social media using #NAD2020.

###

About BBB National Programs: BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard. The non-profit organization creates a fairer playing field for businesses and a better experience for consumers through the development and delivery of effective third-party accountability and dispute resolution programs. Embracing its role as an independent organization since the restructuring of the Council of Better Business Bureaus in June 2019, BBB National Programs today oversees more than a dozen leading national industry self-regulation programs, and continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-directed marketing, and privacy. To learn more, visit bbbprograms.org.


Media Advisory: Media Visionary Tom Rogers, Deputy Attorney General of the U.S. Jeffrey A. Rosen, and FTC Commissioner Christine Wilson to Keynote NAD 2020 Annual Conference

For Immediate Release
Contact: Abby Hills, Director of Communications, BBB National Programs

703-247-9330 / press@bbbnp.org

New York, NY – September 9, 2020 – On the eve of its 50th anniversary, the National Advertising Division (NAD) of BBB National Programs will host the NAD 2020 Annual Conference, which this year will be a virtual event over the course of three days – Monday, October 5 through Wednesday, October 7.

The NAD Annual Conference convenes experts from the advertising and legal industries, and companies of all sizes, as well as government officials and regulators to discuss the day-to-day issues that arise when advertising in an increasingly competitive environment and navigating emerging issues and fast-paced technological innovation. 

Participants share practical advice, parse recent developments in advertising law, discuss Federal Trade Commission (FTC) priorities, identify best practices, and break down the cases that made headlines in 2020. Members of the media are invited to cover NAD 2020 via Zoom with complimentary registration.

WHO:

Keynote Speakers

  • Tom Rogers, Executive Chairman, Engine Media and Founder of CNBC
  • Jeffrey A. Rosen, Deputy Attorney General of the United States
  • Hon. Christine S. Wilson, Commissioner, Federal Trade Commission (FTC)


Speakers & Panelists

  • Lesley A. Fair, Senior Attorney, Bureau of Consumer Protection, Federal Trade Commission (FTC)
  • Jessie Grodstein Kennedy, Director, Corporate Counsel, Starbucks
  • Bonnie Patten, Executive Director, Truth in Advertising
  • Jeffrey E. Smith, Senior Vice President & Deputy General Counsel, Comcast Cable Communications, LLC
  • Ted Suzuki, Vice President and Deputy General Counsel, AT&T Services
  • Limor Robinson Mann, Chief Oral Care Marketing Counsel, Global Colgate-Palmolive Company
  • Shannon Watkins, Senior VP, Brand Strategy, Advertising, Media, Sponsorships and Creative Services, Aflac

A full list of speakers is available here

WHAT:         National Advertising Division (NAD) 2020 Annual Conference
WHEN:        Monday, October 5 – Wednesday, October 7
                    10:30 or 11:00 AM – 2:00 or 3:00 PM ET (varies slightly each day)
WHERE:      Virtual (Zoom sessions) 

A full event agenda is available here

RSVP: Credentialed members of the media are invited to attend with complimentary registration. To register and for more information, email press@bbbnp.org

Join the conversation on social media using #NAD2020.

###

About BBB National Programs: BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard. The non-profit organization creates a fairer playing field for businesses and a better experience for consumers through the development and delivery of effective third-party accountability and dispute resolution programs. Embracing its role as an independent organization since the restructuring of the Council of Better Business Bureaus in June 2019, BBB National Programs today oversees more than a dozen leading national industry self-regulation programs, and continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-directed marketing, and privacy. To learn more, visit bbbprograms.org.


 

 

 

A few of our National Partners

Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Become a Partner

Upcoming Events

CARU Conference: Virtual Series

Keynote- Thinking Outside the Blocks with LEGO: Get an inside look into how LEGO meets its marketing goals by thinking outside of the box. Learn how LEGO forges its own path in order to maintain compl ...
Learn more
Oct 20, 2020 Virtual

Kidvertising 101

Kidvertising 101 is a two-day seminar that provides advertisers, marketers, and legal counsel with the tools and best practices needed to stay out of the crosshairs of the FTC. Whether you are new to ...
Learn more
Nov 18, 2020 Virtual
 

 

 

 

Contact Us

*Required fields