National Partners
With technological innovation, social factors, industry evolution, and other economic shifts the need for industry self-regulation is as critical today as when the first U.S. industry self-regulation program was established 50 years ago.
BBB National Programs National Partners influence the future of regulation in their industry, demonstrating to stakeholders their commitment to accountable, industry-led standards and dispute resolution programs that protect consumers and keep the playing field level for business.
Benefits
Access
Face-time with subject matter experts, attend exclusive events and roundtables, and receive members-only news and program updatesInfluence
Shape the future of industry self-regulation through program committees, working groups, and moreCommunity
Expansive networking opportunities with companies committed to advancing marketplace trust and influencing industry behavior
Committees & Working Groups
50 Years of Advancing Responsible Child-Directed Marketing & Privacy
For the last 50 years, companies marketing to children have held each other to a higher standard. In 1974, the Children’s Advertising Review Unit (CARU) was established as the U.S. mechanism of independent self-regulation for protecting children under age 13 from deceptive or inappropriate advertising.
Interested in exclusive CARU’s 50th events and meetings? Learn more about Becoming a CARU Supporter.
News & Blog
BBB National Programs Announces 99 Distinguished Panel Pool Members for 2025 National Advertising Review Board; 13 New Members Join 86 Returnees
McLean, VA – January 7, 2025 – BBB National Programs announced the 99 panel pool members of its 2025 National Advertising Review Board, the appellate body for the U.S. advertising industry’s system of self-regulation. The announcement was made by Eric D. Reicin, President and CEO, BBB National...
BBB National Programs Board of Directors Elects New Board Vice Chair and Re-Elects Five Board Members
McLean, VA – December 16, 2024 – The Board of Directors of BBB National Programs today announced the election of a new Board Vice Chair and the reelection of five board members for the 2024–2027 term. BBB National Programs is the home of industry self-regulation in the U.S.
Mentorship and Sponsorship: Shaping Careers and Growing Leaders
Industry Self-Regulation Will Shine Post-Chevron
Upcoming Events
Advertising Law and Privacy Under Trump: What to Expect at Federal & State Level
The Ethical Marketer: Navigating Responsibility in a Connected World
Direct Selling Channel Summit
FDLI’s Digital Health Technology and Regulation Conference
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