The CARU Conference is the leading event for marketing and legal executives dealing with kids’ advertising and privacy. This is a must-attend event to be more knowledgeable and stay informed of critical issues and trends to drive
your business forward to meet your marketing goals and “Get to Yes!” No other conference provides the depth of discourse or level of expertise in understanding current and upcoming issues as the CARU Conference.
This year’s event features keynote addresses from LEGO’s VP of Marketing on how the company forges its own path to success by thinking outside the “blocks,” and a spotlight on the Federal Trade Commission (FTC)
with Andrew Smith, Director of the Bureau of Consumer Protection, answering specific questions posed by CARU about policies and priorities affecting the kids’ industry. Attendees will get unique insight into the upcoming
Children’s Online Privacy Protection Act (COPPA) revision right from one of the original authors and FTC staff that will be updating the Rule.
In addition, attendees will gain knowledge and practical takeaways on topics like:
- Why incorporating safety-by-design is good for business
- How to successfully partner with influencers for worry-free campaigns
- Considerations for live-streaming
- Benefits of supporting diversity and inclusion
- eSports and gaming tournaments
The Children’s Advertising Review Unit (CARU) is an investigative unit of the advertising industry’s system of self-regulation. CARU has two missions: 1) to protect children from deceptive or inappropriate advertising in
all media, and 2) to ensure that children’s data is collected and handled in a responsible manner in online environments.
CARU works with companies to ensure their advertising and data collection practices comply with all relevant laws and CARU’s self-regulatory Guidelines, which take into account the uniquely impressionable and vulnerable child