The CARU Conference: Virtual Series is the leading event for in-house counsel and marketing executives dealing with kids’ advertising and privacy. The can't-miss sessions will make you more knowledgeable and keep you informed
of critical issues and trends to drive your business forward and “Get to Yes!” with your marketing strategy and initiatives. No other in-person or online conference series provides the depth of discourse or level of
expertise in understanding current and upcoming issues as the CARU Conference: Virtual Series.
This year’s event features keynote addresses from LEGO’s VP of Marketing on how the company forges its own path to success by thinking outside the “blocks,” and a spotlight on the Federal Trade Commission (FTC)
with Andrew Smith, Director of the Bureau of Consumer Protection, answering specific questions posed by CARU about policies and priorities affecting the kids’ industry. Attendees will get unique insight into the upcoming
Children’s Online Privacy Protection Act (COPPA) revision right from one of the original authors and FTC staff that will be updating the Rule.
In addition, attendees will gain knowledge and practical takeaways on topics like:
- Why incorporating safety-by-design is good for business
- How to successfully partner with influencers for worry-free campaigns
- Considerations for live-streaming
- Benefits of supporting diversity and inclusion
- eSports and gaming tournaments
CARU, a division of BBB National Programs and the nation’s first Safe Harbor Program under the Children’s Online Privacy Protection Act (COPPA), helps companies comply with laws and guidelines that protect children from deceptive or inappropriate advertising and ensure that, in an online environment, children's data is collected and handled responsibly. When advertising or data collection practices are misleading, inappropriate, or inconsistent with laws and guidelines, CARU seeks change through the voluntary cooperation of companies and where relevant, enforcement action.