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Agenda

Join CARU and leading marketing, legal, and technology professionals for the latest insights and trends in children's advertising and privacy. Conference attendees will learn best practices and leave with actionable guidance on topics that impact your business—including age screening, kidfluencers, live streaming, lootboxes, gender equality, and diversity and inclusion.



7:45 - 9:00Registration and Breakfast
8:00 - 8:30Product Spotlight: TBD
8:30 - 8:45Introductory Remarks

Dona J. Fraser – Vice President, Children’s Advertising Review Unit
Eric D. Reicin – President and CEO, BBB National Programs

8:45 – 9:30Keynote: Spotlight on Kids and the Federal Trade Commission (FTC)

The Federal Trade Commission’s Director of the Bureau of Consumer Protection will share his perspective about the future of the kids’ space in this fireside chat.

Speaker:  Andrew Smith – Director, Bureau of Consumer Protection at the Federal Trade Commission
Moderator:  Alice Cahn – Cahnworks

9:30 – 10:15COPPA-ly Ever After

Once upon a time (20 years ago), the Children’s Online Privacy Protection Act (COPPA) was born. Gain insight from Phyllis Marcus, an original author of COPPA, and Kristin Cohen from the FTC who will be involved in making updates to COPPA. Learn about proposals and changes looming around the bend. Help prepare your company for the unknown and stay ahead of the curve.

Speaker:  Kristin Cohen – Assistant Director, Division of Privacy and Identity Protection, at the Federal Trade Commission
Speaker:  Phyllis Marcus – Partner at Hunton, Andrews Kurth

10:15 – 10:30Networking Break
10:30 – 11:15Solving Challenges with YouTube Part I: Advertisers and Kidfluencers

Learn best practices for navigating YouTube. Find out challenges and best practices for working with companies and platforms. Leave with substantive takeaways for what you should and should not do.

11:15 – 12:00Solving Challenges with YouTube II: Content Creators

Find out what companies and content creators can do under the new guidelines for YouTube to still reach their target audiences.

Speaker:  Harry Jho – Founder & CEO of Sockeye Media and Mother Goose Club
Moderator:  Po Yi – Partner at Manatt, Phelps & Phillips

12:00 – 1:30Networking Lunch
1:30 – 2:10Keynote: Thinking Outside the Blocks with LEGO

Get an inside look into how LEGO meets its marketing goals by thinking outside of the box. Learn how LEGO forges its own path in order to maintain compliance.

Speaker:  Michael Moynihan – Vice President of Marketing at LEGO Systems, Inc.

2:10 – 2:40Safety by Design: Protecting Users of Innovative Mobile Apps

Learn why going beyond the low-bar of age-gating is good for business. Get insight into how Snapchat built its review process as well as best practices in working with your product, engineering, design teams, and safety teams

Speaker:  David Rothenberg – Senior Counsel for Product at Snapchat Inc.
Speaker:  Kate O’Loughlin – Chief Operating Officer at SuperAwesome

2:40 – 3:10Why Diversity and Inclusion is Good for Business

This presentation will cover why a workplace culture that supports diversity is the key to garnering unique ideas that just may be the next big thing. Learn why equality improves company culture and profitability.

Speaker:  Jay Francis – VP, Diversity and Inclusion at Disney
Speaker:  Kevin Clark – Director, Center for Digital Media Innovation and Diversity at George Mason University
Speaker:  Ed Green – VP, Children, Youth, & Digital Media Literacy at Hispanic Information and Telecommunications Network, Inc. (HITN)

3:10 – 3:25Networking Break
3:25 – 3:55The Explosive World of Online Gaming and eSports

Explore how esports and online gaming are impacting the children’s media landscape. Learn best practices and practical tips for dealing with privacy concerns when your brand wants to interact with children.

Speaker:  Joel Emans – Associate General Counsel at The Pokémon Company International
Speaker:  Melissa Landau Steinman – Partner at Venable

3:55 – 4:30CARU: Now, Then and Looking Forward

Get an inside peek at what’s going on with the Children’s Advertising Review Unit. Take a deep dive into recent CARU decisions, current priorities and where the organization is looking to go.

Speaker:  Dona J. Fraser – Vice President, Children’s Advertising Review Unit

4:30Adjourn

 

A very big thanks to our sponsors!

Blue Splash
Don’t miss the CARU Conference on March 11, 2020 in Los Angeles!
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The CARU Conference is the only event that provides in-depth knowledge and insights into marketing and legal issues in the kids space. Learn best practices and gain actionable guidance on issues that impact your business.

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