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Agenda

Join CARU and leading marketing, legal, and technology professionals for the latest insights and trends in children's advertising and privacy. Conference attendees will learn best practices and leave with actionable guidance on topics that impact your business—including COPPA, age screening, kidfluencers, live streaming, online gaming, gender equality, and diversity and inclusion.



7:45 – 9:00Registration and Breakfast, courtesy of Microsoft
8:30 – 8:45Introductory Remarks

Dona J. Fraser – Vice President, Children’s Advertising Review Unit, BBB National Programs, Inc.
Eric D. Reicin – President and CEO, BBB National Programs, Inc.

8:45 – 9:30Keynote: Spotlight on Kids and the Federal Trade Commission (FTC)

The Federal Trade Commission’s Director of the Bureau of Consumer Protection will share his perspective about the future of the kids’ space in this fireside chat.

Speaker:  Andrew Smith – Director, Bureau of Consumer Protection, Federal Trade Commission
Moderator:  Alice Cahn – Cahnworks

9:30 – 10:30COPPA-ly Ever After

Once upon a time (20 years ago), the Children’s Online Privacy Protection Act (COPPA) was born. Gain insight from an original author of COPPA as well as Ms. Cohen who will be involved in making the updates. Learn about proposals and changes looming around the bend. Help prepare your company for the unknown and stay ahead of the curve.

Speaker:  Kristin Cohen – Assistant Director, Division of Privacy and Identity Protection, Federal Trade Commission
Speaker:  Phyllis Marcus – Partner, Hunton, Andrews Kurth

10:30 – 10:45Networking Break
10:45 – 12:00Solving Challenges with Social Media and General Audience Platforms that Appeal to Children

Learn best practices for dealing with challenges on tech platforms. Leave with substantive takeaways for what you should and should not do in order to still reach your target audience.

Speaker:  Matt Vidal – Product Counsel, Google LLC
Speaker:  Harry Jho – Co-Creator, Mother Goose Club
Speaker:  Allison Zilbershatz – Director of Content, Spark Foundry
Moderator:  Po Yi – Partner, Manatt, Phelps & Phillips

12:00 – 1:30Networking Lunch
1:30 – 2:10Keynote: Thinking Outside the Blocks with LEGO

Get an inside look into how LEGO meets its marketing goals by thinking outside of the box. Learn how LEGO forges its own path in order to maintain compliance.

Speaker:  Michael Moynihan – Vice President of Marketing, LEGO Systems, Inc.

2:10 – 2:40Safety by Design: Protecting Users of Innovative Mobile Apps

Learn why going beyond the low-bar of age-gating is good for business. Get insight into how Snapchat built its review process as well as best practices in working with your product, engineering, design teams, and safety teams.

Speaker:  David Rothenberg – Senior Counsel for Product, Snapchat Inc.
Speaker:  Kate O’Loughlin – Chief Operating Officer, North America, SuperAwesome
Speaker:  Rachel Glasser – Chief Privacy Officer, Wunderman Thompson

2:40 – 3:10Why Diversity and Inclusion is Good for Business

This presentation will cover why a workplace culture that supports diversity is the key to garnering unique ideas that just may be the next big thing. Learn why equality improves company culture and profitability.

Speaker:  Jay Francis – VP, Diversity and Inclusion, Disney
Speaker:  Kevin Clark – Director, Center for Digital Media Innovation and Diversity, George Mason University

3:10 – 3:25Networking Break
3:25 – 3:55The Explosive World of eSports and Online Gaming

Explore how esports and online gaming are impacting the children’s media landscape. Learn about emerging industry trends and legal issues involved in bringing children into the game.

Speaker:  Joel Emans – Associate General Counsel, The Pokémon Company International
Speaker:  Melissa Landau Steinman – Partner, Venable

3:55 – 4:30CARU: Now, Then and Looking Forward

Get an inside peek at what’s going on with the Children’s Advertising Review Unit. Take a deep dive into recent CARU decisions, current priorities and where the organization is looking to go.

Speaker:  Dona J. Fraser – Vice President, Children’s Advertising Review Unit, BBB National Programs, Inc.
Moderator:  James E. Lee – Chief Operating Officer, Identity Theft Resource Center

4:30Adjourn

 

Thank You to Our Sponsors

Blue Splash
Don’t miss the CARU Conference on March 11, 2020 in Los Angeles!
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The CARU Conference is the only event that provides in-depth knowledge and insights into marketing, privacy, and legal issues in the kids space. Learn best practices and gain actionable guidance on issues that impact your business.

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