|7:45 – 9:00||Registration and Breakfast, courtesy of Microsoft|
|8:30 – 8:45||Introductory Remarks|
Dona J. Fraser – Vice President, Children’s Advertising Review Unit, BBB National Programs, Inc.
Eric D. Reicin – President and CEO, BBB National Programs, Inc.
|8:45 – 9:30||Keynote: Spotlight on Kids and the Federal Trade Commission (FTC) |
The Federal Trade Commission’s Director of the Bureau of Consumer Protection will share his perspective about the future of the kids’ space in this fireside chat.
Speaker: Andrew Smith – Director, Bureau of Consumer Protection, Federal Trade Commission
Moderator: Alice Cahn – Cahnworks
|9:30 – 10:30||COPPA-ly Ever After|
Once upon a time (20 years ago), the Children’s Online Privacy Protection Act (COPPA) was born. Gain insight from an original author of COPPA as well as Ms. Cohen who will be involved in making the updates. Learn
about proposals and changes looming around the bend. Help prepare your company for the unknown and stay ahead of the curve.
Speaker: Kristin Cohen – Assistant Director, Division of Privacy and Identity Protection, Federal Trade Commission
Speaker: Phyllis Marcus – Partner, Hunton, Andrews Kurth
|10:30 – 10:45||Networking Break|
|10:45 – 12:00||Solving Challenges with Social Media and General Audience Platforms that Appeal to Children|
Learn best practices for dealing with challenges on tech platforms. Leave with substantive takeaways for what you should and should not do in order to still reach your target audience.
Speaker: Matt Vidal – Product Counsel, Google LLC
Speaker: Harry Jho – Co-Creator, Mother Goose Club
Speaker: Allison Zilbershatz – Director of Content, Spark Foundry
Moderator: Po Yi – Partner, Manatt, Phelps & Phillips
|12:00 – 1:30||Networking Lunch|
|1:30 – 2:10||Keynote: Thinking Outside the Blocks with LEGO|
Get an inside look into how LEGO meets its marketing goals by thinking outside of the box. Learn how LEGO forges its own path in order to maintain compliance.
Speaker: Michael Moynihan – Vice President of Marketing, LEGO Systems, Inc.
|2:10 – 2:40||Safety by Design: Protecting Users of Innovative Mobile Apps|
Learn why going beyond the low-bar of age-gating is good for business. Get insight into how Snapchat built its review process as well as best practices in working with your product, engineering, design teams, and safety
Speaker: David Rothenberg – Senior Counsel for Product, Snapchat Inc.
Speaker: Kate O’Loughlin – Chief Operating Officer, North America, SuperAwesome
Speaker: Rachel Glasser
– Chief Privacy Officer, Wunderman Thompson
|2:40 – 3:10||Why Diversity and Inclusion is Good for Business|
This presentation will cover why a workplace culture that supports diversity is the key to garnering unique ideas that just may be the next big thing. Learn why equality improves company culture and profitability.
Speaker: Jay Francis – VP, Diversity and Inclusion, Disney
Speaker: Kevin Clark – Director, Center for Digital Media Innovation and Diversity, George Mason University
|3:10 – 3:25||Networking Break|
|3:25 – 3:55||The Explosive World of eSports and Online Gaming|
Explore how esports and online gaming are impacting the children’s media landscape. Learn about emerging industry trends and legal issues involved in bringing children into the game.
Speaker: Joel Emans – Associate General Counsel, The Pokémon Company International
Speaker: Melissa Landau Steinman – Partner, Venable
|3:55 – 4:30||CARU: Now, Then and Looking Forward|
Get an inside peek at what’s going on with the Children’s Advertising Review Unit. Take a deep dive into recent CARU decisions, current priorities and where the organization is looking to go.
Speaker: Dona J. Fraser – Vice President, Children’s Advertising Review Unit, BBB National Programs, Inc.
Speaker: Mary K. Engle – Executive Vice President, Policy, BBB National Programs,
Moderator: James E. Lee – Chief Operating Officer, Identity Theft Resource Center