CARU 2021
June 8-9





Marking a Milestone with Meaningful Change




Children are growing up in a world where being online is a normal part of daily life. With ads woven seamlessly into online content as digital platforms evolve, data collection practices become more complex. 


At CARU 2021, the country’s premiere event dedicated to children’s advertising and privacy law, BBB National Programs’ Children’s Advertising Review Unit (CARU) convenes advertising, marketing, privacy, academic, and legal experts in the children’s space during a pivotal year. After almost 15 years, CARU is releasing a groundbreaking update to its self-regulatory guidelines for child-directed marketing. The FTC is conducting a Children’s Online Privacy Protection Act (COPPA) Rule review to strengthen protections for children’s data online.  


How will companies become more agile yet remain compliant in this evolving landscape? Through our line-up of expert speakers and panelists, attendees will gain exclusive insight into the changes that lie ahead for both children’s advertising and privacy, as well as a deep understanding of the challenges facing advertisers, marketers, developers, and legal professionals. And of course, there will be tips and advice on how to navigate those changes and challenges. 




Featured Speakers








Registration Rates

CARU 2021 offers multiple registration options for attendees. Register early! As the event approaches, registration prices for National Partners and Standard Admission will increase. Discounts are available for groups. Employees of local Better Business Bureaus are also eligible for discounts. For your discount code to use during the registration process, reach out to  



Jan 21 - March 31$699.00$559.00$499.00$499.00
March 9 - May 23$724.00$579.00$499.00$499.00
May 24 - June 8$799.00$639.00$499.00$499.00






January 21 - March 31: $699
March 9 - May 23: $724
May 24 - June 8: $799

National Partner

January 21 - March 31: $559
March 9 - May 23: $579
May 24 - June 8: $639


January 21 - June 8: $499


January 21 - June 8: $499


January 21 - June 8: $499




Join your colleagues at CARU 2021 to: 

  • Be the first to learn about the updated 2021 CARU Advertising Guidelines, including updates that reflect on the evolving world around us, holding advertisers and companies to a higher bar; 
  • Discuss how industry self-regulation in the children’s space can stay proactive, responding to emerging challenges as they happen; 
  • Explore the U.S. legislative landscape of children’s privacy, including how GDPR and other evolutions in international privacy regimes will impact U.S. privacy policies; and 
  • Gain insights and predictions from privacy experts about the Children’s Online Privacy Protection Act (COPPA) Rule review and related updates to CARU's Online Privacy Guidelines and the different ways companies are being challenged with evolving privacy rules  
Your registration grants you access to all CARU 2021 sessions including keynotes, expert panels, real-time Q&A, networking opportunities, and more. Because the health and safety of the BBB National Programs team, our stakeholders, and our incredible network is our top priority, this year’s conference will be a virtual event hosted on the Zoom platform.  

Worried you might miss a session? Don't stress. Your registration includes access to an exclusive digital library of all sessions, which will be recorded and posted to the library after the conference with all speaker resources and session presentations. 

CLE credits for this event are pending.







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