CARU 2022
May 10 - 11





Achieving Creative Compliance

2 Days | Virtual 


The simple reality is that kids live online. What is much less simple is finding the right recipe of regulation and standards to protect them in that dynamic environment. As algorithms and platforms rapidly change in response to this monumental challenge, advertisers and privacy experts are working overtime to keep up.



At CARU 2022, the only event dedicated to convening advertising and privacy law professionals in the children’s space, the Children’s Advertising Review Unit (CARU) will be joined by a line-up of expert speakers and panelists to cut through the noise. We will break down the changes you have seen over the last year in child-directed marketing, and outline how to keep your campaigns compliant in the year ahead.


Attendees will gain exclusive insight into how CARU's Advertising Guidelines are being enforced, the regulatory focus of the Federal Trade Commission (FTC), and discuss best practices for tackling the challenges facing advertisers, marketers, developers, and legal professionals in the children’s space today.






Featured Speakers






Registration Rates

CARU 2022 offers multiple registration options for attendees. Discounts are available for groups. Employees of local Better Business Bureaus are also eligible for discounts. For your discount code to use during the registration process, reach out to Credentialed members of the press, contact


 StandardNational PartnerGovt/Academic/NARB
Virtual Pricing
Flat Rate





Virtual Attendee Flat Rate: $599

National Partner

Virtual Attendee Flat Rate: $479

Govt / Academic / NARB

Virtual Attendee Flat Rate: $399




Join your colleagues at CARU 2022 to: 


  • Understand the impact of platform and technology changes this year
  • Learn how the new revised CARU Advertising Guidelines are being enforced
  • Gain insight on the FTC’s new enforcement focus for 2022
  • Problem solve real-world app and gaming advertising challenges
  • Explore the U.S. legislative landscape of child protection on the web 


Your registration grants you access to all CARU 2022 sessions including keynotes, expert panels, real-time Q&A, and more. Because the health and safety of the BBB National Programs team, our stakeholders, and our incredible network is a top priority, this year’s conference will be a virtual event. 

Worried you might miss a session? Don't stress. Your registration includes access to an exclusive digital library of all sessions, which will be recorded and posted to the library after the conference with all speaker resources and session presentations.

CLE credits for this event are pending.






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