CARU 2023
May 16, 2023

 

 

 

The Children’s Advertising Review Unit (CARU) Annual Conference, CARU 2023, was dedicated to convening advertising and privacy professionals in the children’s space. In 2023, attendees gathered for an open, in-depth, and in-person Chatham House Rule conversation addressing the two most pressing challenges in the children’s space today: 

  • The real-world implications of proposed and passed state and federal policy
  • Positioning one’s business for success while navigating the platform wild west 

 

The Changing Narrative

 

 

Speakers

 

  • Rukiya Bonner, Director, Children’s Advertising Review Unit (CARU), BBB National Programs
  • Ricardo Briceno, Chief Business Officer, GameFam
  • Winnie Burke, Head of Fashion, Luxury, Beauty and Retail Partnerships, Roblox
  • Kristin Cohen, Assistant General Counsel, Walt Disney Company
  • Maria Daatio Perez, Director & Senior Counsel | Marketing, Advertising & Content, Mattel Inc.
  • Idia Egonmwan, Counsel, McDonalds
  • Dona Fraser, Senior Vice President, Privacy Initiatives, BBB National Programs
  • Eliza Jacobs, Senior Director, Product Policy, Roblox
  • Tim Kurth, Chief Counsel, House Energy and Commerce Committee on Innovation, Data and Commerce Subcommittee, U.S. House of Representatives
  • Eric Reicin, President and CEO, BBB National Programs
  • Jessica Rich, Of Counsel and Senior Policy Advisor for Consumer Protection, Kelly Drye and Warren LLP
  • Benjamin Wiseman, Acting Associate Director, Division of Privacy and Identity Protection, Federal Trade Commission

Agenda


Tuesday, May 16

Welcome Remarks

9:00am-9:15am

BBB National Programs’ President and CEO, Eric Reicin and Senior Vice President of Privacy Initiatives, Dona Fraser welcomed CARU 2023 attendees to the conference and officially opened the day.

Featuring: 

  • Dona J. Fraser – Senior Vice President, Privacy Initiatives, BBB National Programs
  • Eric D. Reicin – President and CEO, BBB National Programs

 

Morning Keynote Panel

9:15am-10:00am

From Legislation to Enforcement: Attendees heard from current and former government officials and other experts as they discussed the proposed and passed policies impacting the children’s advertising world and the real-world scenarios uncovered when concept becomes reality in enforcement.

Featuring:

  • Kristin Cohen, Assistant General Counsel, Walt Disney Company
  • Tim Kurth, Chief Counsel, House Energy and Commerce Committee on Innovation, Data and Commerce Subcommittee, U.S. House of Representatives
  • Jessica Rich, Of Counsel and Senior Policy Advisor for Consumer Protection, Kelly Drye and Warren LLP
  • Benjamin Wiseman, Acting Associate Director, Division of Privacy and Identity Protection, Federal Trade Commission

     

    Morning Breakout Session

    10:15am-12:00pm

    Attendees discussed their policy questions and the cases that have made headlines this year, gain advice on specific challenges you face, and share best practices with other event attendees.

     


    Featured Speaker

    1:30pm-1:55pm

    In a universe of platforms, all eyes are on the metaverse. But what is it? In many ways, Roblox has held center stage as the face of the metaverse for years now. At CARU 2023, Eliza Jacobs talked about how Roblox defines the metaverse, the complexity of advertising in immersive digital environments, and navigating regulation in an era of emerging technology.

    Featuring:

    • Winnie Burke, Head of Fashion, Luxury, Beauty and Retail Partnerships, Roblox
    • Eliza Jacobs, Senior Director, Product Policy, Roblox

     

    Keynote Panel

    1:55pm-2:40pm

    Our diverse panel, from various perspectives, discussed the wild world of evolving platforms, including the future of age verification and assurance techniques, the new ad disclosure or influencer tools brands want to see, and the parental controls required to maintain compliance in an online environment.

    Featuring:

    • Ricardo Briceno, Chief Business Officer, GameFam
    • Maria Daatio Perez, Director & Senior Counsel | Marketing, Advertising & Content, Mattel Inc.
    • Idia Egonmwan, Counsel, McDonalds
    • Dona Fraser, Senior Vice President, Privacy Initiatives, BBB National Programs

     

    Afternoon Breakout Session

    2:55pm-4:25pm

    Attendees discussed the future of age verification and assurance techniques, new ad disclosure or influencer tools you want to see on platforms, and the parental controls you need to maintain compliance in an online environment. Attendees heard from CARU about their enforcement priorities for the year ahead or to discuss 2022 and 2023 cases under the revised CARU Advertising Guidelines.

     

    Wrap-Up Discussion

    4:25pm-4:30pm

    CARU attendees recapped the conference’s learnings and takeaways with a discussion guided by BBB National Programs’ Senior Vice President of Privacy Initiatives, Dona Fraser.

    Featuring:

    • Rukiya Bonner, CARU Director, BBB National Programs
    • Dona Fraser, Senior Vice President, Privacy Initiatives, BBB National Programs