Kidvertising is a half-day workshop providing attendees with hands-on education dedicated to the recently revised Children’s Advertising Review Unit (CARU) Advertising Guidelines. These guidelines apply to all child-directed advertising and marketing and CARU will begin monitoring the marketplace for non-compliance on January 1, 2022. Be prepared for the new Guidelines to go into effect in 2022. Join the CARU team at Kidvertising to hear firsthand what the new guidelines require and learn compliance tips for even your most complex and innovative ad campaigns.
Wednesday, October 13
Each session included an overview of some specific changes to CARU's Advertising Guidelines, one or two mock ad examples of compliant and non-compliant ads, and a Q&A session allowing attendees to ask targeted questions about how the revised Guidelines may be enforced.
Welcome to Kidvertising 2021
1:00pm - 1:10pm ET
Kidvertising kicks off with an outline of the day's agenda as well as a high-level overview of the "what" and "why" behind CARU's revised Advertising Guidelines, which go into effect on January 1, 2022.
Ads Come in All Shapes and Sizes - Make Yours Clear to Children
1:10pm - 2:00pm ET
The explosion of digital media directed to children, influencer marketing, videos, online games, and other immersive content, combined with children’s limited knowledge and sophistication means that advertisers must take extra care to make clear that ads are ads. Learn how to avoid blurring the lines, and when, where, and how to make disclosures that children will notice and understand.
Diversity and Inclusion
2:00pm - 2:50pm ET
What does meaningful diversity and inclusion look like in the children’s advertising space? This session explores where ads may miss the mark in fostering diversity and inclusion and what types of ads could violate CARU’s Advertising Guideline against negative social stereotyping.
In-App and In-Game Advertising and Purchases
2:50pm - 3:50pm ET
When do apps targeted to children cross the line from fun to manipulative? CARU’s Advertising Guidelines make clear that advertisers and developers must design apps and games with children in mind. Learn to identify and avoid unfair and deceptive tactics that spoil the experience – and violate our Guidelines.
Additional Q&A and Closing Remarks
3:50pm - 4:00pm ET