Children’s Confection Advertising Initiative

Modeled after CFBAI, the Children’s Confection Advertising Initiative (CCAI) is a voluntary, opt-in program designed for members of the National Confections Association that wish to follow CFBAI’s Core Principles. All CCAI participants commit to not engage in advertising primarily directed to children under age 13 and to not advertise to children in elementary schools, the same basic commitments of the five confectionery companies that participate in CFBAI.

CCAI was created in 2016 in partnership with the National Confectioners Association (NCA). 

CCAI was created to allow small-to-medium sized confectionery companies to take part in efforts to improve the children’s advertising landscape. CCAI recognizes that many confectionery companies have fewer administrative resources than those already participating in CFBAI. Because that disparity can present a barrier to participation in the full CFBAI, the CCAI’s administrative requirements are more streamlined than those in CFBAI. First, CCAI participants do not submit an individual pledge. Instead, participation is noted on BBB National Program’s CCAI webpage. Second, CCAI participants are not required to submit annual self-assessments. Each CCAI participant submits an annual certification that it has complied with the CCAI Core Principles. CFBAI also independently monitors compliance with CCAI participants’ commitment not to engage in advertising primarily directed to children in measured and other covered media.

• Brown & Haley
• Impact Confections
• Jelly Belly Candy Company
• Just Born Quality Confections
• Promotion In Motion Companies
• R.M. Palmer Company