Children’s Confection Advertising Initiative (CCAI)
Strong Commitments to Strengthen the Children’s Food Advertising Landscape.
Under the Children’s Confection Advertising Initiative (CCAI), small-to-medium confectionery companies commit to not advertise their foods directly to children under age 12. The program is modeled after the Children’s Food and Beverage Advertising Initiative (CFBAI), another advertising self-regulation program administered by BBB NP. CCAI was launched in 2016.
Eight companies participate in CCAI: Brown & Haley, Ferrara Candy Company; Ghirardelli Chocolate Company, Impact Confections, Jelly Belly Candy Company, Just Born Quality Confections, The Promotion in Motion Companies, Inc., and R.M. Palmer Company. These companies pledge to not engage in confectionery advertising that is primarily directed to children or to advertise their candy in elementary schools.
The CCAI participants join the five confectionery companies that participate in CFBAI – American Licorice Company, Ferrero USA, The Hershey Company, Mars, Incorporated, and Mondelēz International – that do not advertise directly to children. These CCAI and CFBAI participants together make the majority of the candy on store shelves in the U.S.
CCAI follows the same principles as CFBAI but is designed for small-to-medium size companies and has fewer administrative requirements than CFBAI. CFBAI independently monitors compliance and publishes annual compliance and progress reports regarding both programs.
Read CCAI’s Core Principles.
Recent CCAI News
CFBAI reports excellent compliance by CFBAI and CCAI participants in 2018. Participants in both CCAI and CFBAI demonstrated full compliance with their commitments to not advertise to children under age 12 in 2018.