Participants’ Pledges and Qualifying Products

Each company develops an individual pledge that sets out how it will comply with the Core Commitments. Companies who commit to advertise in child-directed media only foods that meet CFBAI’s Uniform Nutrition Criteria must provide a list of the products to the administrator prior to advertising. Twice a year CFBAI posts a Product List comprised of qualifying foods that participants have indicated they may advertise to children.  

American Licorice Company

Burger King Corporation

Campbell Soup Company

The Coca-Cola Company

Conagra Brands

Danone North America, PBC

Ferrero USA, Inc.

General Mills, Inc.

The Hershey Company

Kellogg Company