CARU Launch Readiness Reviews

For more than 50 years, the most trusted companies in the digital marketplace earned that trust the same way: by building it in before launch. Our independent, expert review services help companies create age-appropriate, compliant digital experiences that consumers, regulators, and partners can rely on, catching costly mistakes before they become costly headlines.
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CARU Age CARD

Independent, FTC-aligned age classification for content and advertising.

Audience designation has become one of the most important and least standardized decisions companies make. As COPPA requirements evolve, state enforcement expands, and platforms increase scrutiny, organizations need more than internal judgment or self-designation.

CARU’s Content Age Review & Determination (CARU Age CARD) delivers:

  • Age determination recommendation
  • Detailed, FTC-factor-based analysis
  • A consistent framework that can be applied across products, content, and business units
  • Guidance that aligns with evolving platform requirements and expectations

Provides age determination and actionable recommendations for the following groups:

  • Primarily directed to preschool-aged children 
  • Primarily directed to children under 7 
  • Primarily directed to children under 13 
  • Mixed audience (with child appeal factors) 
  • General audience (not child-directed) 
  • Teen/adult audience (13+)

Pre-Screening Services

Expert guidance from concept to final cut.

Creating child-directed advertising and digital experiences is full of potential pitfalls. Small oversights can lead to costly revisions, delayed launches, or regulatory concerns. Through a pre-screen, we help you identify and address advertising and privacy issues before campaigns, contests, websites, apps, and promotions go live.

Pre-Screening Can Help You:

  • Spot potential advertising and privacy issues before production
  • Review creative at any stage of development
  • Evaluate campaigns across media and digital platforms
  • Develop advertising and web promotions consistent with CARU Guidelines
  • Receive expert analysis and recommendations regarding child-appropriate messaging and content

The Benefits 

  • Quick and Cost-Effective: Address issues early and avoid expensive rework. 
  • One-on-One Expert Support: Work directly with CARU specialists throughout the creative process. 
  • Review at Any Stage: From concept through final execution, receive guidance when it is most valuable. 
  • Comply Without Stifling Creativity: Build engaging experiences while accounting for advertising and privacy expectations.

Why Companies Choose CARU

  • Regulatory Risk Mitigation 
    Create a documented record of analysis to support audience designation decisions in the face of FTC or state attorney general scrutiny. 
  • Independent Validation 
    Leverage CARU's recognized expertise to provide a credible, third-party determination that carries weight with regulators, platforms, and stakeholders. 
  • Consistent, Scalable Framework 
    Replace inconsistent internal approaches with a repeatable methodology that can be operationalized across teams. 
  • Platform Alignment 
    Support compliance with evolving platform requirements while reducing friction across distribution channels. 


Independent assessment of age designation you can stand behind. 

For more than 50 years, CARU has helped companies navigate the evolving landscape of children's advertising and privacy. As the nation's first FTC-approved COPPA Safe Harbor Program, CARU brings unmatched experience at the intersection of advertising, digital privacy, and child-directed content. 

CARU helps you bridge a critical gap between legal advice, platform self-designation, and traditional compliance reviews by providing independent, practical guidance organizations can rely on.

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