DSSRC Decisions



Case #1-2019 -Monitoring Inquiry- Wildtree, Inc.

BASIS OF INQUIRY

The Direct Selling Self-Regulatory Council (“DSSRC”) is a national advertising self-regulation program administered by BBB National Programs, Inc. This inquiry was commenced by the DSSRC pursuant to its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.

Specifically, DSSRC identified several core earnings claims being disseminated on the Facebook pages of certain Wildtree representatives as well as success story testimonial videos located on the Wildtree website (https://www.wildtree.com/rep/homeoffice/join-wildtree)

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Case #2-2019 -Monitoring Inquiry- Southwestern Advantage, Inc.

BASIS OF INQUIRY

The Direct Selling Self-Regulatory Council (“DSSRC”) is a national advertising self-regulation program administered by BBB National Programs, Inc. This inquiry was commenced by the DSSRC pursuant to its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.

Specifically, DSSRC identified several core earnings claims being disseminated on the Instagram page maintained by Southwestern Advantage as well as in videos located on the Company’s website: http://www.southwesternadvantage.com/Build-Your-Business 

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Case #3-2019 -Challenge- Team National, Inc.

BASIS OF INQUIRY

The Direct Selling Self-Regulatory Council (DSSRC), is a national advertising self-regulation program administered by BBB National Programs, Inc. This inquiry was commenced by TINA pursuant to the challenge provisions articulated in the DSSRC Policy & Procedures.

More specifically, TINA submitted this challenge based upon core earnings and savings claims that it alleged were being inappropriately disseminated on Team National company-owned websites[1] and social media pages of Team National IMD’s that it has identified over several years as well as on the Company’s official You Tube page.

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Case #4-2019 -Monitoring Inquiry- Pure Romance, LLC

BASIS OF INQUIRY

The Direct Selling Self-Regulatory Council (DSSRC), is a national advertising self-regulation program administered by BBB National Programs, Inc., This inquiry was commenced by the DSSRC pursuant to its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.

More specifically, DSSRC identified several core earnings claims being disseminated on the Facebook and Instagram pages of Pure Romance consultants as well as on videos located on the Pure Romance website.

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Case #5-2019 -Monitoring Inquiry- Aloe Veritas, Inc.

BASIS OF INQUIRY

The Direct Selling Self-Regulatory Council (“DSSRC”) is a national advertising self-regulation program administered by BBB National Programs, Inc. This inquiry was commenced by the DSSRC pursuant to its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.

Specifically, DSSRC identified several core product and health claims being disseminated on the social media pages of certain Aloe Veritas Lifestyle Coaches as well as health claims and earnings claims located on the Company’s website.

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Case #6-2019 -Monitoring Inquiry- MojiLife, LLC

BASIS OF INQUIRY

The Direct Selling Self-Regulatory Council (“DSSRC”) is a national advertising self-regulation program administered by BBB National Programs, Inc. This inquiry was commenced by the DSSRC pursuant to its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.

Specifically, DSSRC identified several income claims being disseminated on the social media pages of certain MojiLife distributors as well as income and incentive trip claims made on the Company’s website.

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