Agenda-at-a-Glance
Check in for updates as we continue to announce more speakers.
Monday, October 5 | 11:00am - 3:00pm ET
Speakers
Eric D. Reicin
President & Chief Executive Officer, BBB National Programs
Laura Brett
Vice President & New York Office Leader, BBB National Programs
Keynote Speaker
Hon. Christine S. Wilson
Commissioner, Federal Trade Commission
Speakers
Jeffrey E. Smith
Senior Vice President & Deputy General Counsel, Comcast Cable Communications, LLC
Hal Hodes
Senior Attorney, BBB National Programs' National Advertising Division
Laura Protzmann
Vice President and Deputy General Counsel, KIND
Moderator
Laura Kim
Covington & Burling LLP
Break
1:00pm-1:15pm
Speakers
Limor Robinson Mann
Chief Oral Care Marketing Counsel, Global Colgate-Palmolive Company
Bonnie Patten
Executive Director, Truth in Advertising
Tony Weibell
Partner, Litigation, Wilson Sonsoni Goodrich & Rosati
Moderator
Annie Ugurlayan
Assistant Director, BBB National Programs' National Advertising Division
Fresh. Natural. Nothing Artificial Here!
2:00pm-3:00pm
Speakers
Greg Curtis
Assistant General Counsel, Patagonia
General Counsel, Tin Shed Ventures and Patagonia Provisions
La Toya Sutton
Attorney, BBB National Programs' National Advertising Division
Devon Winkles
Senior Counsel, Marketing Claims, Danone North America
Moderator
Steven B. Steinborn
Hogan & Lovells US LLP
Tuesday, October 6 | 11:00am - 3:00pm ET
Back to the Future of Self-Regulation
11:00am-11:15am
Speakers
Mary K. Engle
Executive Vice President, Policy, BBB National Programs
Laura Brett
Vice President & New York Office Leader, BBB National Programs
Keynote Speaker
Tom Rogers
Executive Chairman, Engine Media
Founder, CNBC
Editor at Large, Newsweek
Moderator
Laura Brett
Vice President & New York Office Leader, BBB National Programs
Speakers
Linda Schneider
Assistant General Counsel, GSK Consumer Healthcare
Ellen R. Abramson
Executive Director & Assistant General Counsel, JPMorgan Chase Bank, N.A.
Eric Unis
Attorney, BBB National Programs' National Advertising Division
Moderator
Norman C. Simon
Kramer Levin Naftalis & Frankel LLP
Break
1:00pm-1:15pm
FTC Priorities & Key Cases
1:15pm-2:00pm
Speaker
Lesley A. Fair
Senior Attorney, Bureau of Consumer Protection, Federal Trade Commission
Speakers
Ted Suzuki
Vice President & Deputy General Counsel, AT&T Services, Inc.
Jessie Grodstein Kennedy
Director, Corporate Counsel, Starbucks
Shannon Watkins
Senior VP, Brand Strategy, Advertising, Media, Sponsorships and Creative Services, Aflac
Karla Ávila Jiménez
Presidenta Ejecutiva CONAR MEXICO and Vice Chair, International Council for Advertising Standards (ICAS)
Kathleen Dunnigan
Senior Attorney, BBB National Programs' National Advertising Division
Jennifer Asare
Vice President, Advertising Standards, NBCUniversal
Moderator
Sarah Bruno
Reed Smith LLP
Wednesday, October 7 | 10:30am - 2:15pm ET
NAD—What's New? What's Next?
10:30am-10:45am
Speakers
Laura Brett
Vice President & New York Office Leader, BBB National Programs
Kathleen Dunnigan
Senior Attorney, BBB National Programs' National Advertising Division
Speakers
Alex Goldman
Attorney, BBB National Programs' National Advertising Division
Robyn Lewis
Attorney, BBB National Programs' National Advertising Division
Keynote: Combating Fraud in the Age of COVID-19
11:30am-12:00pm
Keynote Speaker
Jeffrey A. Rosen
Deputy Attorney General of the United States, U.S. Department of Justice
Break
12:00pm-12:15pm
Speakers
Limor Robinson Mann
Chief Oral Care Marketing Counsel, Global Colgate-Palmolive Company
Gene Bruno
Senior Director of Product Innovation, Twinlab Consolidation Corporation
Keira Krausz
Chief Marketing Officer, HealthPlanOne, LLC
Martin Zwerling
Deputy Director, BBB National Programs' National Advertising Division
Moderator
Ivan J. Wasserman
Amin Talati Wasserman
Best Practices at the NAD, NARB and FTC
1:15pm-2:15pm
Speakers
Laura Brett
Vice President & New York Office Leader, BBB National Programs
Mary K. Engle
Executive Vice President, Policy, BBB National Programs
Carolyn L. Hann
Chief of Staff for Advertising Practices, Federal Trade Commission
Moderator
Ross Weisman, P.C.
Kirkland & Ellis LLP