Full Agenda

Check in for updates as we continue to announce more speakers.

 

  

 

Mon., October 5

11:00am - 3:00pm ET

 

 

 

 

 

 

Welcome to NAD2020

11:00am-11:15am

 


SPEAKER

Eric D. Reicin

President & Chief Executive Officer
BBB National Programs

 

SPEAKER

Laura Brett

Vice President, New York Office Leader
BBB National Programs

 

 

 

KEYNOTE: One Step Forward, Two Steps Back: Sound Policy on Consumer Protection Fundamentals

11:15am-12:00pm

 

 

SPEAKER

Hon. Christine S. Wilson
Commissioner
Federal Trade Commission

 
 

 

 

It's Not Easy Being Mean: The Invisible Boundaries for Denigrating Claims

12:05pm-1:00pm

Companies with truthful advertising practices aim to build trust, and as a result, loyalty in their customers. But what happens when that truthful advertising includes denigrating claims about a competitor’s product? This expert panel will examine the questions that ensue, such as: When does a claim of personal preference turn into a disparaging “warning flag”? What disparaging claims are permissible? Where does puffery end and an objectively provable claim begin? Can an advertisement be deemed disparaging with no words at all? When is an advertisement permissibly denigrating, falsely denigrating, or just plain mean?

 


SPEAKER

Jeffrey E. Smith
Senior Vice President & Deputy General Counsel
Comcast Cable Communications, LLC

 

SPEAKER

Hal Hodes
Senior Attorney
BBB National Programs' National Advertising Division

 

SPEAKER

Laura Protzmann
Vice President & Deputy General Counsel
KIND

 

MODERATOR

Laura Kim

Covington & Burling LLP

 

 

 

BREAK

1:00pm-1:15pm

 

 

 

When NAD Comes KnockingAnswering Your Questions about NAD's Monitoring Program

1:15pm-2:00pm

Have you ever wondered what triggers an NAD monitoring review of advertising claims or what to expect as an advertiser called upon by NAD to substantiate claims? This chat will answer those questions and reveal the various approaches counsel can take, and which ones might actually work.

 
SPEAKER

Limor Robinson Mann

Chief Oral Care Marketing Counsel
Global Colgate-Palmolive Company

 

 

SPEAKER

Tony Weibell
Partner, Litigation
Wilson Sonsini

 

SPEAKER

Bonnie Patten

Executive Director
Truth in Advertising

 

 

MODERATOR

Annie Ugurlayan
Assistant Director
BBB National Programs’ National Advertising Division

 

 

 

 

Fresh. Natural. Nothing Artificial Here!

2:00pm-3:00pm

How much heat is required before food is deemed “thermally processed” and no longer considered “fresh”? What exactly does “zero added sugar” mean? Just how “natural” or “organic” does a client’s food product have to be? How do you ensure that claims about a product’s artificial ingredients, colors, flavors, and preservatives are keeping you on the right side of NAD precedent and regulatory frameworks? What about claims made on behalf of products for our canine and feline companions? What does “sustainably made” mean in food and non-food categories? This expert panel will cover recent hot-button issues in food advertising and labeling.

 
SPEAKER

Greg Curtis
Assistant General Counsel
Patagonia
General Counsel
Tin Shed Ventures and Patagonia Provisions

 

 

SPEAKER

La Toya Sutton
Attorney
BBB National Programs' National Advertising Division

 

SPEAKER

Devon Winkles
Senior Counsel, Marketing Claims
Danone North America

MODERATOR

Steven B. Steinborn
Hogan & Lovells US LLP

 

 

 

Tues., October 6

11:00am - 3:00pm ET


Back to the Future of Self-Regulation

11:00am-11:15am

The advertising industry has become a model for self-regulation that other industries now emulate. Even through economic disruption and seemingly endless, fast-paced tech innovations, self-regulation in advertising remains agile, thriving in this digital age. How do we maintain that agility as the pace of change continues to quicken? What does the future of self-regulation look like in our industry, and what industries are ripe to adopt this model next?

 


SPEAKER

Mary K. Engle

Executive Vice President, Policy
BBB National Programs

 

SPEAKER

Laura Brett

Vice President, New York Office Leader
BBB National Programs

 

 

 

KEYNOTE: How to Regulate Social Media When There is No Good Answer

11:15am-12:00pm

 


SPEAKER

Tom Rogers
Executive Chairman
Engine Media
Founder
CNBC
Editor at Large
Newsweek

 

MODERATOR

Laura Brett

Vice President, New York Office Leader
BBB National Programs

 

 

 

       

 

 

 

Big Brands and Social MediaThe Shifting Landscape of Reviews, Endorsements, and Influencers

12:00pm-1:00pm

The FTC is undertaking the first major review of its Endorsement Guidelines in ten years and soliciting comments. What will the impact be on the legal landscape? What will this mean for cases related to influencers, endorsements and reviews? What are the emerging issues in big-brand social media advertising, streaming services, online disclosures, and affiliate links? Our panel of experts answers your questions about what connections are sufficiently material to trigger the need for disclosures, how brands can and should connect with their influencers, and how advertisers might avoid the potential legal pitfalls when using this type of marketing?

 


SPEAKER

Linda Schneider

Assistant General Counsel
GSK Consumer Healthcare

 

 

SPEAKER

Ellen R. Abramson

Executive Director and Assistant General Counsel
JPMorgan Chase Bank, N.A.

 

SPEAKER

Eric Unis

Attorney
BBB National Programs’ National Advertising Division

 

 

MODERATOR

Norman C. Simon

Kramer Levin Naftalis & Frankel LLP

 

 

 

BREAK

1:00pm-1:15pm

 

 

 

FTC Priorities & Key Cases

1:15pm-2:00pm

 


SPEAKER

Lesley A. Fair
Senior Attorney
Bureau of Consumer Protection, Federal Trade Commission

 

 

 

 

Diversity, Inclusion, & the Elimination of Bias in Advertising Law

2:00pm-3:00pm

We all have a responsibility to ensure that diverse populations are represented in ad campaigns, to prevent those campaigns from playing into racial or gender stereotypes, and to promote diversity and inclusion in advertising. Many of us in the advertising law community are asking: “what is our role?” Can we develop voluntary diversity and inclusion standards with self-regulatory review? What about providing new pre-screening services for ads? How do we hold our client or company accountable when they fail to consider diversity and bias issues in their advertising? Our panel of experts will discuss this critical and timely topic.

 


SPEAKER

Ted Suzuki

Vice President & Deputy General Counsel
AT&T Services, Inc.

 

 

SPEAKER

Shannon Watkins

Senior VP, Brand Strategy, Advertising, Media, Sponsorships and Creative Services
Aflac

 

 

SPEAKER

Jessie Grodstein Kennedy

Director, Corporate Counsel
Starbucks

 

 

SPEAKER

Karla Ávila Jiménez

Presidenta Ejecutiva CONAR MEXICO and Vice Chair, International Council for Advertising Standards (ICAS)

SPEAKER

Kathleen Dunnigan

Senior Attorney
BBB National Programs’ National Advertising Division

 

 

SPEAKER

Jennifer Asare

Vice President, Advertising Standards
NBCUniversal

 

 

MODERATOR

Sarah Bruno
Reed Smith LLP

 

 

 

Wed., October 7

10:30am - 2:15pm ET


NADWhat's New? What's Next?

10:30am-10:45am

Next year, NAD celebrates its 50th anniversary supporting truthful advertising and voluntary self-regulation that protects consumers in a healthy, competitive marketplace. In this session we will discuss the new developments from this year such as expanded case choice pathways, online filing, case re-opening, and more.

 

SPEAKER

Laura Brett

Vice President, New York Office Leader
BBB National Programs’ National Advertising Division

 

 

SPEAKER

Kathleen Dunnigan
Senior Attorney
BBB National Programs' National Advertising Division

 

 

 

Oils & Vinegar, Fast & Fastidious—A Year in Review

10:45am-11:30am

The latest developments and issues at NAD and NARB, including cases in the area of telecommunications, technology, health-related claims, and more as well as a review of the statistics of NAD's Standard Track and new Fast-Track SWIFT cases.

 

SPEAKER

Robyn Lewis

Attorney
BBB National Programs’ National Advertising Division

 

 

SPEAKER

Alex Goldman
Attorney
BBB National Programs’ National Advertising Division

 

 

 

 

KEYNOTE: Combating Fraud in the Age of COVID-19

11:30am-12:00pm

 


SPEAKER

Jeffrey A. Rosen
Deputy Attorney General of the United States
U.S. Department of Justice

 

 

 

BREAK

12:00pm-12:15pm

 

 

 

How Far Is Too Far? Pushing the Envelope of What the Evidence Shows

12:15pm-1:15pm

You know what you want your advertising claim to be, so you get the support you need—plenty of testing, consumer use data, etc.—but the data end up supporting a claim that isn’t exactly what you wanted. As an advertiser, you have some important choices to make. How do you push the envelope to the edge of what the evidence can reliably support? Where is the line and how can advertisers robustly promote their products without running across it?

 

 

SPEAKER

Limor Robinson Mann

Chief Oral Care Marketing Counsel
Global Colgate-Palmolive Company

 

 

SPEAKER

Gene Bruno

Senior Director of Product Innovation
Twinlab Consolidation Corporation

 

 

SPEAKER

Keira Krausz

Chief Marketing Officer
HealthPlanOne, LLC

 

 

SPEAKER

Martin Zwerling

Deputy Director
BBB National Programs’ National Advertising Division

 

 

MODERATOR

Ivan J. Wasserman
Amin Talati Wasserman

 

 

 

 

Best Practices at NAD, NARB, and the FTC

1:15pm-2:15pm

Ever wonder what approaches have proven most effective to the NAD attorney or NARB panel on your case as they read parties’ submissions? Enjoy a candid discussion to close out the NAD 2020 conference about what 50 years have taught us about what works, what doesn’t, what we want to see and what we definitely don’t, and more about how to put your best foot forward when navigating close encounters with NAD or the FTC. Submit your questions in advance to get the sought-after answers you’ve always wanted to know.

 

 

SPEAKER

Laura Brett

Vice President, New York Office Leader
BBB National Programs’ National Advertising Division

 

 

SPEAKER

Mary K. Engle

Executive Vice President, Policy
BBB National Programs

 

 

SPEAKER

Carolyn L. Hann

Chief of Staff for Advertising Practices
Federal Trade Commission

 

 

MODERATOR

Ross Weisman, P.C.
Kirkland & Ellis LLP